Presenting using Ceros
Experience
What is Experiential Content?
WHy create Experiences?
68%
68% of people believe that interactive presentations are more memorable.
70%
70% of marketers believe that presenting interactive content is key for engaging your audience.
Source: https://www.customshow.com/start-presentation-tips-tricks/
30000000
30 million presentations are made every day
This presentation includes:
Structure
The importance of storytelling
Presentation best practise
Tips on presenting
Ceros examples
#01
90
%
of people believe that a strong narrative in a presentation is critical for engagement
Begin every presentation with a compelling, human-scale story.
These are the components that make information persuasive and memorable.
Why should customers care about the project you are proposing?
How does it change the world or improve lives?
How will people feel when it is complete?
01
02
03
Source https://hbr.org/2014/10/why-your-brain-loves-good-storytelling
Source: https://www.netflix.com/watch/81062188
Story. Place. Emotion.
These three things improve retention. If you we've facts, statistics and data into a narrative it is more likely to be remembered.
+ Watch Netflix Documentary
Stories have the ability to shape thinking and mold memories like no other form of communication and a compelling narrative can easily imprint itself on the mind, leaving an unforgettable impression.
Source: https://blog.brandmegaphone.com/the-lasting-power-of-storytelling-on-memory-22c9fbce9329
Source: Slideshare
We retain 80% of what we see
80%
We retain 20% of what we read
20%
We retain 10% of what we hear.
10%
#02
Wake up...
your audience.
5 ways to start your presentation
Start with a joke
As a followup to silence or as a standalone, tell a joke to elicit laughter form the audience. Even for marketing and sales representatives, this can be a way to lighten the room and become more connected with the audience. Don’t overdo this as it can steer people away from your purpose, but proper usage of this technique can be effective in starting any presentation.
Utilising silence
click each icon for full explanation
Kick off with a compelling quote.
Stun with statistics
Poll the audience
Just as if we’re asking the audience a question, we also want to get them engaged with a “show of hands” question. This is another technique many presenters use to create context and commonality.
Showcasing data and statistics to prove a point remains a a critical strategy not just at the beginning but also throughout. Use research and data only to further your points. Statistics can be boring but if there is some compelling information that can help further the conversation, statistics and data can be a powerful tool, whether used at the very beginning or end of any presentation.
Kick off with a compelling quote
Quoting someone is a great way to start any presentation. Just be sure to make it relevant to the purpose of your speech and presentation. If you are using slides, adding a picture of the person you are quoting to add more texture and breadth to your presentation.
We are all uncomfortable when there is silence. Yet incorporating silence into your presentation can be a valuable tool causing the audience to be attentive to what you are going to say next. We got this one from Scott who wrote a great post on 5 ways to open a presentation.
Start. Middle. End.
Beginning
Middle
End
What is
What could be
Solution
Craft the beginning
Start by describing life as the audience knows it. People should be nodding their heads in recognition because you’re articulating what they already understand. This creates a bond between you and them, and opens them up to hear your ideas for change. After you set that baseline of what is, introduce your vision of what could be. The gap between the two will throw the audience a bit off balance, and that’s a good thing — it jars them out of complacency.
Develop the middle
Now that people in your audience realize their world is off-kilter, keep playing up the contrast between what is and what could be. Keep the visual content varied and simple. Play with pace and make sure you are keeping each idea to a slide. There is no need to fill the screen with too much information.
Make the Ending Powerful
You don’t want to end with a burdensome list of to-dos. Definitely include a call to action — but make it inspiring so people will want to act. Describe what I call the new bliss: how much better their world will be when they adopt your ideas.
Source: https://hbr.org/2012/10/structure-your-presentation-li?referral=03759&cm_vc=rr_item_page.bottom
Interact with the audience.
Fact
Challenge
Action
Rollover each point
Start each section with a fact. This can be a quote or a statistic. It basically justifys why you are making the point.
Challenge your audience in a task, ask them a question or poll the room by getting them to raise their hands. Including your audience will increase engagement.
We suggest leaving your audience with 3 key takeaways. Noone will remember an entire presentation so reiterate simple points at the end.
Watch the dropoff.
Shorter presentations are more effective than longer ones. Brief, succinct talks and slideshows help ensure that listeners stay engaged, understand your information, and do not succumb to boredom as they sit through your talk.
Plan. Then create.
Sketch out on paper or use postit notes to plan your content first.
Keep 1 idea per page.
If you wish to dive deeper into a topic think about the use of scrolling pages or hiding content behind popups / hovers.
#03
84.3% of presenters said they crafted presentation slides that were highly-visually focused.
Source: https://www.duarte.com/presentation-skills-resources/19-powerful-presentation-stats/
84%
HTML
Videos
GIFs
Add animations...
...with considered timings
Add navigation.
Add video.
Use a 'wrapper'
By embedding Ceros, in a Ceros you can create a slicker looking deck with logos outside of the presentation.
*Only when wifi is available
Use 30pt point as a minimum
Add a password.
Highlight certain points.
Use dark backgrounds.
Download cde file...
...so that wifi isn't an issue
Consider a mobile version
#04
Smile
Practise
Attend other presentations
Arrive early
Take deep breaths
Make eye contact
Don't read off the screen
Remember to pause
Admit You Don’t Have All the Answers
Try and enjoy it
Source: https://medium.com/the-mission/20-ways-to-improve-your-presentation-skills-f6d008b9c7e2
Ceros Examples
#05
Contently
Ceros Best Practises
Product demo
Scrolling presentation
