TravelZoo Data Report

Exploring

Your Data

When launching new products it's vital to look back at what worked and what could be improved. This page will look into the analytics tracked on the Taste of Ireland piece. We have offered some suggestions to improve the piece too if you were to tweak and relaunch. The stats are based on averages since first publish.

Why we track...

Dwell Time on desktop

1m19s

Click through rate

24%

Total views

55,014

Sponsored content normally makes logo's clickable.

of clicks were on the navigation buttons

22%

Taste the Island

2.4%

Food Experiences

3.4%

Festivals

2.3%

Deals

13.9%

of users clicked in this section

22%

Dining

11.3%

Food markets

7.1%

Distilleries

3.8%

of users clicked in this section

26.7%

Johnstown

2.9%

Galway Oysters

2.1%

Applefest

2.6%

Donegal Feast

6.3%

Dingle Food

6.0%

Savour Kilkenny

6.8%

of users clicked on the deals button on v1 before they were embedded on page.

2.5%

As you have integrated this piece with google analytics it would be great if you provided those stats too. Google tracking helps us to find out how people get to the page, where from and where after which helps us target them better next time.

Our suggestions

Google Tracking

If you look at the click rate of the page, the majority of clicks are recorded in the middle of the piece. It might be worth trying to add the deals in the middle to see if it makes a difference to performance.

Scroll Depth

As the section with six popups had 7 CTA's in one area it might have been too much for the user to choose from. A tabbed interaction type could be considered here to focus users to view one by one.

Popups

Load Times

This source, says that on average travel pages are traking 10.1 seconds to load

2018 benchmark for travel

You can see that the majority of your users are accessing the content in under 3 seconds.

Ceros aims for faster than 3s

See chart below to see Google Benchmarks

Google recommends faster than 5s

https://unbounce.com/page-speed-report/

The highest amount of your users are accessing the content faster than 3 seconds which should limit bounce rates.

iPhones are loading fastest!