Benchmark your employee experience against the best and get recognized for the great workplace you've built, with
Great Place to Work Certification
Become Great Place to Work-Certified
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It Pays to Be a Great Workplace
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Benefits of Getting Certified
Boost employee engagement and pride to drive retention
Your people are your competitive advantage – but only when they’re having a great employee experience
Employees’ pride in their company and the work they do is one of the strongest drivers of overall satisfaction in the workplace
Discover your culture strengths and opportunities
Great Place to Work Certification helps you preserve what makes your culture great while you grow your business
Our survey measures if your culture supports employees and shows which teams are on track and which could use a little bit more help
Benchmark to behaviors that foster inclusivity, trust, and innovation
Great Place to Work leads the industry with the most rigorous model for quantifying the employee experience: the Great Place to Work Trust Model™
Take a deeper look at your culture using unparalleled benchmarking data and best practices from leading companies around the world
Elevate your employer brand to attract top talent
Earning Certification proves you’ve created an amazing employee experience and elevates your status as an employer of choice
Great Place to Work Certification is the third-party endorsement that the market respects and employees seek out
3x Market Returns
Great Place to Work Certification is the first step to being considered for up to 20+ Best Workplaces lists, helping your brand gain national exposure. From start-ups to the world's largest multinational companies, Great Place to Work recognizes companies of all sizes, in all industries, around the world.
Attract more ideal candidates
Reduce time to close positions
Empower recruiters with positive proof of your great culture
Stand out in your industry
Drive social media engagement
With today's war for talent, it's more difficult than ever to stand out as an employer of choice. We give you everything you need to promote your Certification on your company’s careers site, social media profiles, blogs, job postings, and recruitment events.
the most respected employee
experience award in the world
Did you know that millennials are 50x more likely to plan a long-term future at a great workplace?
45% lower rate of burnout for working mothers and fathers at the Best Workplaces
How connected are your colleagues? At the Best Workplaces, 92% of millennial employees say people look forward to coming to work
50% more qualified applicants at companies with strong employer brand
3x Market Returns
Companies that care about the whole person, not just the employee at work, outperform the market by 9.2%. Certification will allow you to use your company's survey results and detailed analysis to make better business decisions.
Great Starts Here
Follow the instructions on how to set up your account.
Watch the onboarding video and choose a survey date.
Before the survey closes, Complete the Culture Brief™, a short questionnaire where you share details about your workforce makeup, benefits and policies.
We make it easy for your people to quickly access and respond to the survey through their phone or laptop.
Send out an invitation for your people to complete the Trust Index™ survey, which will give you an in-depth analysis of your company culture’s strengths and weaknesses.
The survey includes three types of content:
At the Best Workplaces, 84% of people look forward to coming to work compared to 57% of this survey’s respondents.
You’ll be able to see your results in both our platform and in a downloadable report.
See how you stack up against the best. Measure your results against the Fortune 100 Best Companies to Work For® and the Best Workplaces™ in your industry.
Uncover powerful people insights backed by the most accurate benchmark data in the industry, and use that data to make more strategic business decisions, improve employee experience, and build a great place to work for all.
We put the employee at the heart of our model and use it to power our Trust Index™ survey. It’s informed by 30 years of research that shows people experience a great workplace when they:
Trust the leaders they work for
Have pride in what they do
Enjoy the people they work with
Great Place to Work Certification is based entirely on feedback from employees. Discover what benefits and programs they value most, and compare top and bottom performing statements.
It’s time to define what makes your company culture amazing.
Congratulations! You’ve taken the first step towards being recognized as great!
The results are in! You can see them right after the survey window closes.
How to Get Certified
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Statements that cover the five core focus areas of the
Demographic questions to help understand the experience across key groups in your company
Open-ended questions that allow employees to describe their experience in their own words
Trust Model +
If 7 out of 10 employees reported a consistently great experience, you’re Certified!
Let’s celebrate your Certification!
You’ve just earned the most respected and trusted employee experience award in the world.
At average US companies
At Great Place to Work-Certified companies
Are given the resources needed to effectively do their job
Promote their company
to family and friends
Plan to work there for a long time
Provide excellent customer service
Have qualities that allow the company to move fast and innovate
The Great Place to Work onboarding experience is relatively light weight and largely automated. Most organizations complete this process within 90 days.
Once Certified, you will:
Receive a Certification badge. Use this to
show off the great workplace culture you built!
Get access to press release templates, social
media-ready images and more
Automatically be considered for placement on 20+ Best Workplaces™ lists. You only need one application!
Become a member of Certification Nation™,
a group of likeminded people-first companies.
It's time to get started.
First, set up your account.
Your username is: email@example.com
Once you've set up access to the portal we recommend you:
1. Watch the onboarding video. It explains the Great Place to Work® Certification™ journey and answers to common questions.
2. Indicate your tentative survey dates. We'll use these dates to provide support on your schedule. You can change your survey dates any time before your survey launches.
You can always access your Portal at https://my.greatplacetowork.com.
If you have questions or need help, please contact firstname.lastname@example.org.