Reduce Time-to-Hire through Candidate Cultivation within UKG Pro™ Recruiting
Nurture Relationships with Potential Candidates
In only 6 steps!
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Recruiters and HR professionals are often faced with the difficult task of filling positions at a moment’s notice, with tighter deadlines and increased pressure to find the right fit to support the business’ growth.
With Candidate Cultivation, a feature within UKG Pro Recruiting, organizations have the ability to engage and connect with potential candidates on an ongoing basis. By leveraging more thoughtful tools to engage candidates, even outside of the hiring cycle, organizations can strengthen connections, gain a competitive advantage, and hire the best talent.
See it in action
TRY IT OUT
Alice, a recruiter for a large family restaurant chain, Bloom Restaurants, has just been informed that the restaurants are going to re-open at full capacity over the next few months. In anticipation, she decides to use UKG Pro Recruiting to build a campaign to reach out to passive candidates (such as previous employees and past candidates) to ensure her company is top-of-mind, once businesses start to ramp up.
Let’s see how using the Candidate Cultivation feature helps Alice to nurture relationships with passive candidates, helping reduce time-to-hire once positions open up.
Alice first logs into Pro Recruiting and navigates to her Campaigns. Here, she can see all current campaigns—including those created by other hiring departments at Bloom—and view key metrics on each, such as open, click, and unsubscribe rates.
ULTIPRO GIVING
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Click on Campaigns
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Candidate Cultivation
Click on add Campaign
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Alice creates a new campaign with resume tips to entice passive candidates and encourage them to apply to job opportunities with Bloom Restaurants once they are posted. She is also able to schedule the dates she would like the emails to go out, and set reminders that will alert her to check in on the campaign.
Click to View campaign
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Candidate Cultivation
Alice carefully tailors each message, incorporating useful links and tips to make the campaign more engaging for audiences. She can also add elements of her company’s branding, such as Bloom’s logo, fonts, as well as translate the message into different languages.
Click to Go back
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Candidate Cultivation
Click to Zoom
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Alice can now select the recipients for this email. These can include previous applicants and past employees who she already has a relationship with and believes to be a good culture fit at Bloom Restaurant. Since all of this information is already in Pro Recruiting, she does not have to enter in any new data herself.
Click on
Add recipients
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Click to Search by Candidate Tag
Candidate Cultivation
By selecting the filter icon, Alice can also sort the candidates by custom tags, or by the person’s location. For example, she has previously used the tag “Culture Fit” to sort through rounds of interviews and wants this to be emphasized in the upcoming hiring cycle.
Click on Tag
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on apply
Alice will then select “Activate Campaign” to make it live. Within seconds, Alice has proactively communicated to a large group of passive candidates with helpful resume tips, and who may begin thinking about possible job opportunities at Bloom.
Click to
activate campaign
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Thanks for exploring how Candidate Cultivation empowers your people to strengthen already established relationships, such as with seasonal candidates, to cut down on time to hire and bring you the best talent!
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Candidate Cultivation
On the campaign dashboard, she can keep track of metrics regarding the open, click, and unsubscribe rate of messages sent. Using the metrics gathered from the dashboard, Alice can learn from its performance and create more engagement in the next campaign.
