United Way of Central Maryland
2022-2023 Campaign Year
Giving Guide
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WHAT YOUR
GIFT DOES
LOCATIONS
WE SERVE
STORIES
Membership
groups
Step-Up
Programs
DRAFT
PROVIDING WHAT'S NEEDED, WHERE IT'S NEEDED.
United Way of Central Maryland lives and breathes this region. Thanks to our extensive network of partners, supporters, and volunteers, United Way is prepared like no other organization to translate donations into meaningful, lasting change. We create stronger communities, healthier families, and better lives.
We cultivate real change that strikes at the root of our communities’ issues, removing barriers to education and housing, promoting employment opportunities, combating health inequality,
and more.
Let us connect you with the causes you care about most and ensure your dollars go as far
as possible for our Greater Baltimore communities and neighbors in need.
donate now
When you support United Way of Central Maryland, you help improve lives for residents of Greater Baltimore and the surrounding counties by promoting equity and increasing access to education, health, employment, and housing.
our work
United Way CORE Programs:
211 maryland united Way Helpline
Education programs
economic advancement programs
housing programs
health programs
Other opportunities to support United Way of Central Maryland:
equity & social justice
education programs
Our education work touches multiple phases of a student's journey—from providing quality early education to helping more students graduate from high school. Our
On Track 4 Success program provides a blueprint for helping more at-risk students stay and succeed in school.
We also support projects bridging the digital divide to ensure students are equipped with the technology needed to succeed.
Select from the list below to learn more.
4,000 Students and Families
have been served by On Track 4 Success
$25
$50
$200
TAKE THE QUIZ: What is the cost to help a middle school student stay on track with skill-building mentoring though our On Track 4 Success program?
Incorrect. $50 is the cost for
skill-building mentoring though our
On Track 4 Success program.
CORRECT! $50 is the cost for
skill-building mentoring though our On Track 4 Success program.
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HEALTH programs
People across Greater Baltimore struggle with hunger and access to healthy food options. United Way works to provide enough—and better—food for every family. Our case managers also provide a safe space for our neighbors to talk about mental health and provide information and stress relief care packages to combat stress and anxiety.
Incorrect. $30 is the average cost for
a Lyft ride to a medical appointment
or food pantry.
CORRECT! $30 is the average cost for
a Lyft ride to a medical appointment or food pantry.
$30
$43
$50
TAKE THE QUIZ: What is the average cost for a Lyft ride to a medical appointment or food pantry?
received free dentures at
our Dentures Access Day
PATIENTS
of calls answered by
our 211 Helpline were from those seeking
food access
11%
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Housing programs
A place to call home is a basic—and essential—human need, but evictions are taking place at a staggering rate. United Way is one of the largest non-governmental funders of eviction prevention in this area with 14 housing programs, the
STEP program, 211 Emergency Assistance, and Relocation and Rent Forgiveness.
Incorrect. 2,053 families have remained housed though our Homelessness Prevention Program (since 2012).
CORRECT! 2,053 families have remained housed though our Homelessness Prevention Program (since 2012).
1,105
1,767
2,053
TAKE THE QUIZ: How many families have remained housed though our Homelessness Prevention Program (since 2012)?
Our Strategic
Targeted Eviction
Prevention (STEP) Program provides relief to at-risk households,
serving 7,500+ households and providing $64.2M in rental assistance since 2020.
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Economic Advancement
United Way works with our neighbors to remove obstacles keeping them from a job that pays the bills. Programs include specialized work initiatives, like a new program and resources to help employers better support and retain hardworking employees facing economic instability.
Through GED instruction, job readiness training, career mentoring, and apprenticeships, we put people on track to gain the selfsufficiency we all desire and deserve.
Incorrect. $1,700 is the cost of tuition for one CNA/GNA student.
CORRECT! $1,700 is the cost of tuition
for one CNA/GNA student.
$1,700
$2,500
$5,000
TAKE THE QUIZ: What is the tuition cost for one student to receive CNA/GNA certification?
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211 Maryland United Way Helpline
The 24-hour, free, confidential 211 Maryland United Way Helpline and website connects people of all ages from all communities to essential health and human services. Our professional and caring call specialists can provide information, community resources, and referrals for a variety of needs.
Normal airtime and other charges apply for cell phone users.
Incorrect. 99,176 was the total number of 211 calls in FY22.
CORRECT! 99,176 was the total number of 211 calls in FY22.
18,876
76,541
99,176
TAKE THE QUIZ: What was the total calls answered in FY22?
Healthcare
Needs
8%
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Neighborhood Zones
Focused on multi-generational support, our Neighborhood Zones located in Brooklyn, Poppleton, andColumbia support social, economic, and educational advancement. Offerings include on-site FamilyCenters, housing and employment assistance, dropout prevention programs, mental health services,and more.
Incorrect. $80 is the average cost.
CORRECT! $80 is the average cost.
$50
$65
$80
QUIZ: What is the average cost of annual school supplies and new uniforms per child?
students received support
and resources to keep
them on track
to graduate
2,580+
computer tablets provided
to area children to
bridge the digital
learning divide
650+
books donated to kids
without access to
school and public
libraries
2,000+
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Equity & Social Justice
Read our Equity Statement here.
Incorrect. 50 young men of color will make up our first
Young Men United cohort.
CORRECT! 50 young men of color will make up our first
Young Men United cohort.
10
25
50
TAKE THE QUIZ: How many young men of color will make up our first Young Men United cohort?
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VETERANS TREATMENT COURT
Many men and women who fought for our country face another fight when they return home. Their battles can include finding and keeping a job and a home, mental health issues, or substance use—which can lead to minor law offenses.
The program provides area veterans the help they need to get back on their feet and become self-sufficient, rather than serve jail time, and avoid a criminal record that could limit future housing and employment options.
Incorrect. $80 is the average cost.
CORRECT! $80 is the average cost.
$50
$65
$80
QUIZ: What is the average cost of annual school supplies and new uniforms per child?
students received support
and resources to keep
them on track
to graduate
2,580+
computer tablets provided
to area children to
bridge the digital
learning divide
650+
books donated to kids
without access to
school and public
libraries
2,000+
close
LOCATIONS WE SERVE
For almost 100 years, we’ve worked tirelessly to improve Central Maryland by building deep and trusting relationships with our neighbors—engaging, listening, and acting.
Learn how our Region United Network helps United Way. Click here to learn more.
membership groups
Join a powerful network of members representing various age groups, backgrounds, workplaces, and interests committed to improving our region. There are many ways to get involved and meet other people who share your passion for positive change – one of which is by joining a United Way membership group. By donating your time and energy to the community and advocating to help advance our work, you'll play an active role in bringing about change from the ground up.
emerging
leaders united
women united
Emerging
Tocqueville Society
leaders united
Tocqueville Society
Select from the list below to learn more about each group.
All of United Way’s membership groups offer networking events, volunteer opportunities, and personal and professional development workshops.
BECOME A MEMBER TODAY WITH OUR FAST TRACK STEP-UP PROGRAMS
*A minimum donation of $100 is required for each designation, or it will be directed to United Way of Central Maryland. Designations must be to a 501(c)(3) organization. A five percent fee will be deducted on designations, subject to a $5 minimum and a $500 cap. Please visit uwcm.org/designate for more information and frequently asked questions on our designation policy
Donate a minimum of $500 to immediately reach the $1,000 Leaders United/Women United giving level.
(Leaders United membership includes membership in Women United.)
Donate a minimum of $2,500 to be recognized as Emerging Tocqueville Society members. At Step-Up completion, members can take
advantage of the Tocqueville Society Step-Up Program. This program includes membership in Women United – Tocqueville.
Donate a minimum of $5,000 to immediately reach the $10,000 Tocqueville Society giving level.
This program includes membership in Women United–Tocqueville.
Thanks to the generosity of Robert E. Meyerhoff, donors can immediately reach the $25,000 Jane B. Meyerhoff Society giving level. The program is designed for those who make a minimum gift of $15,000 in the first year. This program includes membership in Women United–Tocqueville.
United Way’s Step-Up Programs allow you to become a member of our groups today with a
manageable approach to incrementally increase your gift for greater impact.
Tocqueville Society
Emerging
Tocqueville Society
leaders united/
women United
Jane b. Meyerhoff society
Learn more about who you help.
united way stories
our work
Pete and Maria
were about to be evicted.
Then came United Way.
211 UNITED WAY HELPLINE CALL.
LISTEN IN ON HOW CALL SPECIALIST PROVIDE ASSISTANCE to Amber.
Congratulations to our
Family Center grads!
To receive more frequent impact updates, check our emails and follow us on social media. As always, thank you for your gifts, which allow us to create meaningful, impactful change.
uwcm.org
Utility
Assistance
10%
Tax and Legal Assistance
14%
Food
Assistance
11%
Housing
Needs
35%
Top Call Needs:
Since 2021, our Relocation Program has successfully relocated 71 households,
and 100% remain housed six months after relocation.
We launched the Career Ladder Identifier and Financial Forecaster (CLIFF) Dashboard in partnership with the Federal Reserve Bank of Atlanta to illustrate how long it will take to achieve economic self-sufficiency.
28
(July 2021 – June 2022)
We apply an equity lens and partner with neighborhood leaders and organizations to ensure those representing different backgrounds maintain equitable access to services and support. Our Young Men United initiative supports young men of color with their educational and vocational dreams.
This comprehensive program helps develop a strong pipeline of engaged leaders who excel in their careers and strengthen our workforce.
Since 1987, United Way of Central Maryland Tocqueville Society members have been at the vanguard of improving lives, not only through their extraordinary financial gifts, but also through volunteerism, advocacy, and their ability to use their influence to make meaningful change in communities. Nationally, the Tocqueville Society was established by United Way Worldwide in 1984 as a movement to celebrate and recognize individuals investing in their community with gifts of $10,000 and more.
tocqueville society
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The Emerging Tocqueville Society is redefining philanthropy with a growing network of members who partner with United Way of Central Maryland to help make a difference throughout Greater Baltimore. Emerging Tocqueville Society helps donors scale their giving into transformational philanthropy with a new route to membership in United Way’s Tocqueville Society.
Members make an initial donation of $2,500 or more as a part of step-up program to amplify their contribution over the span of six years. Emerging Tocqueville members are recognized in their workplace Tocqueville roster. Among other benefits, members enjoy social and professional networking with like-minded local community leaders, access to volunteer and leadership opportunities, and invitations to exclusive events.
Emerging tocqueville society
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women UNITED
Women United is a dynamic group of local women committed to helping our neighbors in need and stabilizing families facing poverty. Members work with community partners to build the resources needed to create long-term social change that produces healthy, educated, and financially stable individuals and families.
Women United members give at least $1,000 annually and take action through volunteering, advocacy, networking, and educational events. Women who give $10,000 or more annually are recognized as Women United–Tocqueville Society members and make an even bigger impact in our region.
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United Way's Leaders United is a powerful network representing various age groups, backgrounds, workplaces, and interests committed to improving our region. Members, who give $1,000 or more each year to support United Way and causes they care about, make an incredible impact on our communities. The group contributes more than $3 million annually through United Way fundraising drives and Leaders United group initiatives.
Leaders United focuses on housing and homelessness and supports hands-on United Way projects that help families make ends meet.
LEADERS UNITED
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EMERGING LEADERS UNITED
Emerging Leaders United (ELU) activates and champions young professionals to strengthen communities in Greater Baltimore. ELU members have inspired professionals who amplify their impact by connecting with other members through professional development, volunteering, fundraising, and advocacy opportunities. We connect members to causes they care about and organizations making a difference in our region.
Donate at least $260 annually, and you'll automatically become a member.
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of On Track 4 Success students improved in at least one ABC area.
77%
Attendance, Behavior, Coursework
provides a week of healthy lunches for one toddler at our Family Centers
$30
supplies a uniform, stethoscope, and safety glasses for
a CNA/GNA student
$75
covers one month of transportation needs for
a veteran
$175
connects 5 middle school students to skill-building mentorship
$250
purchases a laptop and school supplies for a
Young Men United participant
$1,000
$30
$75
$175
$250
$1,000
Select below to see what each dollar amount provides.
We invest in programs and people making a difference in Baltimore and the surrounding counties. Thanks to our extensive network, United Way creates meaningful, lasting change. Help provide essential needs to our neighbors with your gift to United Way today.
What your gift does
