community Impact Report
Working with our loyal partners, Lowe’s and DoorDash, we were able to give decorated
trees to local families to help brighten their holidays.
300 Christmas trees delivered
Generous volunteers signed up to provide local families experiencing tough times with clothing, toys, and household goods from their wish lists of gifts that they would otherwise not receive this holiday.
210 families got their wish
Our online registries and toy drives held at area businesses and drop-off sites provided
toys for children of families in United Way programs, as well as to area hospitals, schools, and nonprofits.
20,600+
toys donated
To receive more frequent impact updates, check our emails and follow us on social media. As always, thank you for your gifts, which allow us to create meaningful, impactful change.
HOME FOR THE HOLIDAYS
Evictions are increasing at a staggering pace, with more people out of work or working fewer hours because of the pandemic. Our Home for the Holidays initiative, which kicked off on Giving Tuesday (December 1), raised more than $21,000 for our housing assistance programs and housing needs—and volunteers contributed more than 2,200 hours to provide holiday cheer for area families.
Year-End Push Drives Measurable Change
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United with our donors, volunteers, and many community partners, we closed a year like no other by bringing even more help and hope to those in need—and by mobilizing the caring power of the community to fuel our critical work.
engagement
in donations to date to
our COVID-19 Fund for response, recovery, and rebuilding
18,000+
meals delivered to seniors and others without access or ability
to pay for healthy food
$4+ million
in grants from Baltimore County and MD Dept. of Housing & Community Development will
provide rental assistance
to area tenants
$191,800+
raised on Giving Tuesday to
support programming,
including rapid rehousing
and preventing homelessness
$20 million MacKenzie Scott gift to United Way of Central Maryland
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4,500
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4,500
October-December 2020
media highlights
Stanley Black & Decker gift
will bring internet access and laptops to families in
Southwest Baltimore
$2,780,000+
$100,000
Central Maryland media outlets know that we’re driving real change in our region and regularly cover our good work. This quarter, United Way was featured in more than 1,300+ stories and mentions in broadcast, online, and print media. Here are some highlights. For a full list of coverage, visit our news page.
click here to donate
graduates from our CNA/GNA programs are now certified for jobs in the healthcare field
14
new users of
Salesforce Philanthropy Cloud, United Way’s online giving/volunteering platform
3,653
veterans received the resources
and support needed to help them readjust to civilian life
48
Women’s Forum 2020 featured NYT best-selling author Stephanie Land
Harvesting fresh vegetables for families in need
Thanksgiving turkey distribution in Curtis Bay
Supporting families in need
with rental assistance
and more
Increasing awareness about the needs in our region
Supporting our veterans struggling with civilian life
uwcm.org
Toys
Trees
Wishes
community Impact Report
July-September 2020
Providing WHAT’S NEEDED, WHERE IT’S NEEDED.
The impact of COVID-19 on our neighbors and our neighborhoods has brought with it cascading needs: More people need food, more people are at high risk of losing their homes, more students are falling behind in school, and more people are calling our 211 Helpline. With the help of our partners, here’s what we’re doing to help.
A $20 million unrestricted gift from philanthropist MacKenzie Scott will equip us to help more people, even faster. Our proven ability to deliver positive, meaningful results and our strategic plan for our future work were driving factors in Scott’s decision to award this transformational gift, which will greatly expand our ability to provide what’s needed, where it’s needed.
Every day, we work with local leaders to amplify their power and impact to strengthen our neighbors and neighborhoods. Our new Neighborhood Grants will support local projects inspired by residents to build vibrant neighborhoods, inspire community connection, and empower community leaders.
Countless programs and services have had to move online because of the pandemic. United Way’s 211 Helpline has partnered with the Baltimore Digital Equity Coalition and Byte Back to provide tech support for Baltimore City residents who are enrolled in adult education or workforce development programs so that they can get the help they need to continue their studies and find jobs.
The Maryland Public Relations Society of America recognized our efforts to drive awareness of our critical work with an Award of Excellence for media coverage of our COVID-19 relief efforts, and a Best in Maryland Award for news features on our FISH (Feeding Individuals to Support Health) Project, the first public-private partnership of its kind.
United Way is committed to pursuing a more just, fair, and equitable society where one’s background does not predict future outcomes. Read our full statement on equity, diversity, and inclusion here. And we’re proud that 49% of this year’s Board of Directors are women, just one example of our commitment to equity and inclusion for all.
Leading our fundraising efforts this year are new Campaign Co-Chairs Ryan Coudon, Co-Founder and Co-CEO, Plano-Coudon Construction, and Rodney Oddoye, Senior Vice President of Governmental and External Affairs at BGE. In a fundraising arena that looks very different this year, we’re honored to have Ryan and Rodney at the helm to inspire area businesses, individuals, and organizations to support our work.
highlights
Our events and activities this quarter generated financial support and built awareness of critical needs in our key focus areas: housing, health, employment, and education.
Through a series of four online sessions throughout October, our 2020 Women’s Forum attracted more than 700 participants and generated $81,000 in sponsorship funds that will be directed to our impact work.
Those who Zoomed in to our fourth Realities of Inequity session, Let’s Reboot Digital Access, learned from tech equity champions about the need for broader digital access and innovative ways it can improve people’s economic and physical well-being and the quality of life in their neighborhoods.
More than 300 people participated in our Community Impact Leadership Institute sessions this quarter, which included lively and informative presentations on deepening support for community-building initiatives; how our partner McCormick & Company embeds purpose in their work from the farm to the table; and innovative ways people can unite to help others while staying safe and healthy.
Powered by our partnership with the Baltimore Ravens, five Caw to Action volunteer events—both safe and socially distanced in-person opportunities and virtual activities—engaged people across Greater Baltimore who helped us improve lives and neighborhoods.
Our membership groups—Emerging Leaders United, Leaders United, Women United, and the Tocqueville Society—hosted a number of events for members to unite virtually and learn from local leaders about pressing needs in our region. Highlights included the third annual Leaders on Tap online social event supporting our programs to keep people housed, ELU and Tocqueville Society “In Their Own Words” panel presentations on mental health, and Women United book club and holiday gatherings, as well as a 21-Day Barrier Breaker challenge that provided tips to help hardworking people get ahead.
Even when we’re not in our virtual home offices, the staff at United Way work to make life better for people in Greater Baltimore. Our Executive Office team recently spent a morning at First Fruit Farms harvesting potatoes to be included in Thanksgiving dinners for families in need. The team packed about 4,000 pounds of potatoes in less than three hours!
Franklyn Baker’s Baltimore Sun letter to the editor
WMAR TV
WBAL TV
WJZ TV
Fundraising and COVID
Holiday food, toy, and gift deliveries
Franklyn Baker talked with the Baltimore Business Journal about the challenges and opportunities of raising money to help others during the pandemic.
WJZ TV
WMAR TV
WBFF TV
The Sun
Check out our latest video, produced to inspire support of the positive change we will bring to parents and children through our Family Center at United Way’s Neighborhood Zone in Poppleton. The Center will provide early childhood education, full-day care for infants and toddlers, and professional support and resources for expectant and student parents.
Data above as of 12/31/20
Women’s Forum 2020 featured NYT best-selling author Stephanie Land
Harvesting fresh vegetables for families in need
Thanksgiving turkey distribution in Curtis Bay
Supporting families in need
with rental assistance
and more
Increasing awareness about the needs in our region
Supporting our veterans struggling with civilian life
Toys
Wishes
Trees