Case Study Hub DT Univision Brand Labs

ASSESS YOUR GROWTH OPPORTUNITY

TAP INTO AN EXCLUSIVE SLATE OF CONSUMER INSIGHTS AND RESEARCH

Develop A Winning Media Strategy To Win

Leverage Award-Winning Production Teams

OPTIMIZE, PROVE PERFORMANCE AND MEASURE RESULTS

CAPABILITIES

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Get hispanic insights

We have the largest arsenal of Hispanic insights with 20+ syndicated partners, available to help you understand your opportunity and the size of the prize. This includes 100+ custom studies across all industries ranging from pet care to auto. Our research toolkit will help you understand the Hispanic consumer, shopper and voter via syndicated research, ethnographies, proprietary category studies, custom polling, and consumer immersions

Our team of industry experts is committed to helping clients realize their potential with U.S. Hispanics. We will identify and size your Hispanic opportunity, provide competitive benchmarking, and tailored recommendations.

Local or national? TV or radio or digital? As you begin your journey engaging U.S. Hispanics, we can tailor the right media solutions, across a portfolio that reaches an exclusive audience of millions of high-growth consumers every month. Our teams of research, creative and marketing experts will work with you to develop a strategy to win with Hispanics.

If you don’t have the resources to develop Spanish-language messaging—or if you just need a little guidance—our creative development and production teams can help. From copy translation and shadow shoots to custom-built creative and longform branded content, we can develop and execute all aspects of a 360-degree marketing campaign.

Our teams will track and evaluate the campaign to ensure optimal target audience reception and delivery of KPIs. This includes providing insights on everything from advertising effectiveness to brand perceptions, as well as recommendations going forward.

ASSESS YOUR GROWTH OPPORTUNITY

TAP INTO AN EXCLUSIVE SLATE OF CONSUMER INSIGHTS AND RESEARCH

Develop A Winning Media Strategy To Win

Leverage Award-Winning Production Teams

OPTIMIZE, PROVE PERFORMANCE AND MEASURE RESULTS

PORTFOLIO

OUR WORK

CAPABILITIES

ABOUT

Univision Brand Labs is an end-to-end solution for marketing to U.S. Hispanics. Created as a resource for our client and agency partners, this full-service advisory provides a suite of tools to tap into the American economy’s top growth engine. Guided by Univision’s 50+ year history of empowering, informing and entertaining our community, we will simplify your marketing journey by identifying your opportunity, bringing it to life, and measuring results. More than just a guide to a best-in-class media company, Univision Brand Labs is a gateway to a marketplace that will powerfully grow your business.

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TELCO

TECH

Travel

AUTO

FINANCE

MOVIES

ALCOHOLIC BEV

PHARMA

RETAIL

RESTAURANTS

CPG

TELCO

TECH

Travel

AUTO

FINANCE

MOVIES

ALCOHOLIC BEV

PHARMA

RETAIL

RESTAURANTS

VIEW CASE STUDY

Leveraging Music to Help Hispanic Students Make a Difference in the World

WALMART

Lighting up the Latin GRAMMYs with Gifts

Raymour & Flanigan

Making Hispanic consumers feel at home with Raymour & Flanigan

LEVI'S

Inclusivity Proves to be Good Business

RESTAURANTS

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76 GAS STATIONS

Hispanic Consumers Discover Los Angeles With 76 Gas Stations

WALMART

Dropping Big Deals on the Biggest Night in Latin Music

Raymour & Flanigan

Making Hispanic consumers feel at home with Raymour & Flanigan

LEVI'S

Inclusivity Proves to be Good Business

RETAIL

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FRED HUTCH

Increasing Hispanic Diversity in Pharma Trials

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PHARMA

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BUD LIGHT SELTZER

Connecting Culture and Flavor

MILLERCOORS: SOL

What's Old is New Again for Mexican Beer Lovers

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ALCOHOLIC BEVERAGE

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WALT DISNEY PICTURES' DUMBO

Dumbo Soars Into Univision

UNIVERSAL PICTURES' NIGHT SCHOOL

Latin Dance Goes to the Movies

UNIVERSAL PICTURES' HOW TO TRAIN YOUR DRAGON

Immersing Viewers in The Hidden World

MOVIES

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WELLS FARGO

Scoring Big with Hispanic Superfans During Gold Cup

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FINANCE

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MAZDA

The Story of One Man's Goal to be a Racecar Driver

FORD

Celebrating the Heroes of Today

NISSAN

Showcasing Tech Innovation Through the Lens of Music

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AUTO

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Israel Ministry of Tourism

Bringing to Life the Wonders of Israel

AMERICAN AIRLINES

Latino Millennials take a trip to Los Angeles with American Airlines

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Travel

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INTEL

Empowering Women in the Tech Industry Today

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TECH

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T-Mobile

Bringing Hispanics More Music and More Dancing

AT&T

Unique Access to the World's Biggest Sporting Event

T-Mobile

Using In-Video Ads to Amplify Commercial Spot

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TELCO

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PEPSI

Celebrating Latin Music Artists Present and Future

KINGSFORD

Driving Sales in Local Markets

VITA COCO

Driving Sales in Local Markets

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M&M's

Bringing Unique Music Experiences to Hispanic Millennails

NESTLé

A Consistent and Nimble Portfolio Approach

OCEAN SPRAY

Creating Flavorful and Family-Friendly Custom Segments

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COCA-COLA

Inspiring Young Hispanics to Make Their World a Better Place

VIEW CASE STUDY

NEXIUM 24HR

Building Brand Awareness Among Hispanics

CPG

OUR WORK

MCDONALD'S

sony pictures' The angry birds 2 movie

Angry Birds Catapult Into Univision

Fueling Hispanics' Love for Grilling and Soccer

INTUIT TURBOTAX

Taking the Fear Out of Preparing Taxes

Becoming the Brand of Choice Among Hispanic Patients

VICTOZA