ADVANCED SOLUTIONS
HISPANIC INSIGHTS
HISPANIC INSIGHTS
GROWTH STORIES
GROWTH STORIES
CONTACT US
CONTACT US
Terms for Purchase of Media (Digital) | Terms for Purchase of Media (TV & Radio) | Ad Guidelines [ENG] [ESP]
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Build cultural connections with representative identity
Captivate with innovative ads
Elevate with first-party data
Activate across screens
We don’t just close the representation gap—we illuminate it. Our unwavering commitment to multicultural audiences ensures that diverse communities are not only seen, but celebrated. With our Household Graph, you can enhance reach and resonance with U.S. Spanish speakers across our Advanced Solutions.
2 out of 3 Hispanics are invisible (i.e., not accurately represented) with third-party datasets.
Some ad formats apply only to select platforms. Click2Cart indented for CPG/big-box retail brands only. *Conversions vary between campaigns and track user action/engagement (e.g., QR code scans, total products added to digital carts). Cannot track or report actual sales data. **Collection done in compliant way; data not stored by TelevisaUnivision.
When you know your audience inside and out, you're not just reaching people — you’re driving results.
Whether your primary KPI is sales lift, foot traffic, web visits, or something else, reaching more relevant consumers yields better outcomes. Better audiences, better impact.
Strategic audiences yield better outcomes
Advertiser success story
20%
Sales Lift
TELEVISAUNIVISION DDL campaign reaching 1P customers, versus TelevisaUnivision non-DDL linear campaign reaching age/gender. Source: VideoAmp.
Elevate marketing success through
deeper customer
insight and innovation
It’s not just about reaching Spanish-language media consumers—it’s about understanding them. Pinpoint where your message hits hardest and ensure your multicultural campaigns drive real wins. With our near-flawless coverage, you’ll forge deeper, more meaningful connections with Spanish-speaking audiences—and see impact where it counts.
Increase relevance with custom audiences
1
Drive outcomes
with smarter optimization
2
Use results to inform future campaigns
3
Captivate viewers with advanced ad formats
Encourage viewers to lean in and interact with your brand in premium video environments. Our compelling creative amplifies your connected TV ad performance on ViX, the largest Spanish-language streaming service in the world.
[ HIGH IMPACT UNIT ]
Extend your social reach
TelevisaUnivision Clean Room
SEE IT IN ACTION WITH JOB SITE INDEED
Amplify your social strategy by bringing vertical video to the big screen.
[ Shoppable Expand Unit ]
Encourage users to browse your curated product catalog and shop.
Tap into shoppable capabilities
[ HIGH IMPACT UNIT ]
Immerse viewers in unique ad experiences with actionable offers.
Strengthen consumer engagement
[ IN-BREAK UNIT ]
Deepen consumer connections by aligning with our exclusive content and IP across sports, series, and music.
Create immersive experiences
Meet every marketing goal with ad formats built with purpose
marketer goal
high
impact
qr
codes
in-break
image/
video gallery expand
binge ad
shoppable expand
click2cart
conversion*
first-party data collection**
1. TRUTHSET-ANA AIMM MULTICULTURAL BENCHMARKS, 2020-2024
We lead the industry in scale and accurate representation of Spanish speakers with TelevisaUnivision Household Graph. Our vast coverage spans nearly 100% of U.S. Spanish-speaking households, validated by Truthset.
SOURCE: TELEVISAUNIVISION AND TRUTHSET 2024 STUDY
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1
awareness
consideration
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GROWTH STORIES
HISPANIC INSIGHTS
ADVANCED SOLUTIONS
ASI STUDIOS
HOME
Captivate with innovative ads
ELEVATE with
first-party data
Activate across screens
Build cultural connections with representative identity
We lead the industry in scale and accurate representation of Spanish speakers with TelevisaUnivision Household Graph. Our vast coverage spans nearly 100% of U.S. Spanish-speaking households, validated by Truthset.
SOURCE: TELEVISAUNIVISION AND TRUTHSET 2024 STUDY
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And many more…
Recently visited or made transactions at popular QSR locations.
Fast Casual Diners
Regularly consume travel content, self-reported frequent travelers, recently made transactions at hotels or airlines.
Travel Enthusiasts
Regularly consume kids & family content, have children under 3, purchase baby products.
Parents of Young Children
Go beyond traditional age and gender groups to get closer to your core consumers. Our extensive Turnkey Segments catalog spans advanced audiences across industries–so you reach your ideal customers with precision. Here are some examples:
Data-Driven Video: Connect with consumers in a single, seamless audience buy across data-driven linear and addressable TV platforms. No matter which audience data source you choose, we make it easy to get started.
Activate your first-party audience or Turnkey Segments powered by TelevisaUnivision Household Graph
Connect with consumers in a single, seamless audience buy across data-driven linear and addressable TV platforms. No matter which audience data source you choose, we make it easy to get started.
Data-Driven Video
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Recently visited or made transactions at popular QSR locations.
Fast Casual Diners
Regularly consume travel content, self-reported frequent travelers, recently made transactions at hotels or airlines.
Travel Enthusiasts
Regularly consume kids & family content, have children under 3, purchase baby products.
Parents of Young Children
Activate your first-party audience or Turnkey Segments powered by TelevisaUnivision Household Graph
And many more ...
Go beyond traditional age and gender groups to get closer to your core consumers. Our extensive Turnkey Segments catalog spans advanced audiences across industries–so you reach your ideal customers with precision. Here are some examples:
To prevent over-matching and maintain accuracy, Indeed filtered out popular user accounts and regularly refreshed segments by replacing stale signals with new users.
Small Medium Businesses (Employers) [TelevisaUnivision first-party A35-54, with existing Indeed customers filtered out]
2.
Job seekers [TelevisaUnivision first-party A18-49 audience]
1.
The campaign was structured around two core test segments:
Data matching and
audience building
Test group saw an ad. Control Group did not see an ad.
CONTROL
TEST
TEST
CONTROL
TEST
TEST
This method allowed Indeed to determine the causal effect of exposure to their ads on conversions.
Each segment had a corresponding suppression segment, randomly selected to comprise 5% of the core audience for stability.
In creating test and control segments, first-party data matching ensured TelevisaUnivision households were unique to each segment, so attribution results were not swayed by repeat viewership.
A/B testing setup
Lifts in new account creations
CONTROL
TEST
+33%
SMB INCREMENTAL LIFT
CONTROL
TEST
+8%
JOB SEEKER INCREMENTAL LIFT
Indeed customer email addresses were safely and securely matched with households within TelevisaUnivision Clean Room to verify ad exposure.
Next, using Snowflake’s self-service A/B testing platform, Indeed measured incremental lift against new Jobseeker and Employer (SMB) accounts.
The award-winning campaign resulted in a trailblazing standard for engaging multicultural audiences–driving an incremental lift between 8-33%.
Incremental lift measurement
Source: Indeed conversion data, Job Seekers and Small Medium Businesses (SMBs).
How job site Indeed used TelevisaUnivision Clean Room, powered by Snowflake, to activate and measure harder-to-reach Spanish-language audiences for the first time–all while protecting consumer personally identifiable information (PII).
Growth story:
Advanced Advertising Innovation Awards Winner: Best Use of Data
To prevent over-matching and maintain accuracy, Indeed filtered out popular user accounts and regularly refreshed segments by replacing stale signals with new users.
Small Medium Businesses (Employers) [TelevisaUnivision first-party A35-54, with existing Indeed customers filtered out]
2.
Job seekers [TelevisaUnivision first-party A18-49 audience]
1.
The campaign was structured around two core test segments:
Data matching and
audience building
Test group saw an ad. Control Group did not see an ad.
CONTROL
TEST
TEST
CONTROL
TEST
TEST
This method allowed Indeed to determine the causal effect of exposure to their ads on conversions.
Each segment had a corresponding suppression segment, randomly selected to comprise 5% of the core audience for stability.
In creating test and control segments, first-party data matching ensured TelevisaUnivision households were unique to each segment, so attribution results were not swayed by repeat viewership.
A/B testing setup
Lifts in new account creations
CONTROL
TEST
+33%
SMB INCREMENTAL LIFT
CONTROL
TEST
+8%
JOB SEEKER INCREMENTAL LIFT
Indeed customer email addresses were safely and securely matched with households within TelevisaUnivision Clean Room to verify ad exposure.
Next, using Snowflake’s self-service A/B testing platform, Indeed measured incremental lift against new Jobseeker and Employer (SMB) accounts.
The award-winning campaign resulted in a trailblazing standard for engaging multicultural audiences–driving an incremental lift between 8-33%.
Incremental lift measurement
Source: Indeed conversion data, Job Seekers and Small Medium Businesses (SMBs).
How job site Indeed used TelevisaUnivision Clean Room, powered by Snowflake, to activate and measure harder-to-reach Spanish-language audiences for the first time–all while protecting consumer personally identifiable information (PII).
Growth story:
Advanced Advertising Innovation Awards Winner: Best Use of Data
