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CREATIVE CAPABILITIES
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ADVANCED SOLUTIONS
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GROWTH STORIES
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TelevisaUnivision is dedicated to
providing thought-leadership and insights that help marketers develop and execute a winning Hispanic marketing strategy: extending reach among U.S. Hispanics, enhancing campaign strategy, and using an engaging message.
Leading
the Change
“If you look at the U.S. marketplace, and where the
growth is coming from, and
lead your brand towards
positive change, then there
should be no hesitation.
There should be no bias.”
Sarah Squiers
EVP, Business Development,
TelevisaUnivision
Inclusivity is
not just a
moral decision,
it's a business
decision
"71% [of Hispanics] think
Spanish language is more important now than it was 5
years ago and +80% appreciate brands that communicate
in Spanish"
J. Walker Smith
Knowledge Lead, Kantar
@ LTC Forum 2022
Looking for
in-language &
in-culture content
“You have this community that is dynamically young (58% of this community is under 34). For Latinos the most common age is 19 and for non-Hispanic whites it's 61. These major acquisitions are right ahead of the Latino community: home purchasing, loyalty building with brands…you don’t have that runway with any other consumer.”
Stacie de Armas
SVP of Diverse Intelligence & Initiatives, Nielsen
@ LTC Forum 2022
A young and loyal consumer
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"Latinos overall in the United States are producing $2.8 trillion of the GDP of America. If Latinos in America were an economy, they would be the 5th largest economy in the world."
Ana Valdez
President and CEO,
Latino Donor Collaborative
@ LTC Forum 2022
The ultimate growth opportunity
watch video
Our Leading the Change event, now in its 11th year, is the ultimate Hispanic marketing forum for leading U.S. companies, designed to elevate their Hispanic consumer strategy, with a mix of inspiring keynote speakers, though-provoking research, compelling brand case studies, and peer-to-peer networking.
Leading the Change:
the forum
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HISPANIC INSIGHTS
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