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La Cultura lives here

Amidst the surge of Latino culture and influence, TelevisaUnivision is the culture platform wired to help you win with U.S. Hispanic consumers. From booming population growth to cuisine and chart-topping music, to global economic impact and political influence, you need Hispanics to ensure your future growth and relevance.

Culture fuels Hispanic-driven brand growth

We are your gateway to  
La Cultura


TelevisaUnivision
is
your culture
platform


Culture fuels Hispanic – 
driven brand growth

50%

of English-speaking Hispanics 
are more likely to be loyal to brands advertising in Spanish

25%

Hispanics make up more than 
a quarter of all Gen Z 

$3.2t

Latino GDP in the United States, up from 2.8 trillion in 2020

24M

registered U.S. Hispanic voters, making up 13% of all registered voters in America

We are your gateway to La Cultura 

LIVE MUSIC

NEWS

DIGITAL

SOCIAL

ENTERTAINMENT

LINEAR

STREAMING

NATIONAL

LOCAL

SPORTS

Increase reach & connection …

Spanning generations, U.S. Hispanics exclusively come to TelevisaUnivision for both the everyday entertainment and big moments that are recognized nationwide. 

EXCLUSIVE AUDIENCE

85%

of our audience is not reached on 
top-rated English-language networks

YOUNG AUDIENCE

#1

network for Gen Z  regardless 
of language

… across all screens

73M

U.S. followers on social

80%

of U.S. Hispanics reached monthly across linear, digital video, and radio

20M

Average monthly streamers on O&O and audience solutions

70%

growth in monthly streamers 
through  last year

GLOBAL STREAMER, OFFERING PREMIUM SPANISH-LANGUAGE 
CONTENT (APP + WEB)

Massive Distribution

UNIVISION.COM + UNIVISION APPS

With more offerings than ever before: 
ViX Premium with ads


10,000

MORE HOURS of PREMIUM TV

7,000

HOURS OF LIVE SOCCER

And now, always-on music opportunities

The latin music operating system for brands: 500 consumer touchpoints and growing

Live Events

Audio

20 live concerts and festivals

300+ leading terrestrial radio stations

Streaming

Social

20M monthly users — young, bilingual music fans

98% of our followers are music enthusiasts

Talent

Capabilities

Today's hottest artists and tomorrow's — start with Uforia and Univision

In-culture solutions to build the best custom platform for your brand

Engaged social audiences

Growing engagement 

2.4x

increase in engagement rate
on TelevisaUnivision social
handles in the last year

Surging Pride

63%

more pride in the
comments vs.
other media companies

Youth appeal

34m

U.S. followers ages 18-34  

Lean into superior solutions to engage cross-platform audiences...

Reach your audience across video platforms and in the cultural moments that our community tunes in for. Across screens, activate audiences powered by TelevisaUnivision Household Graph, reaching nearly 100% of U.S. Spanish-speaking households with unrivaled effectiveness. This allows for better engagement and resonance with the Spanish-speaking community.

Data-Driven Video

Commerce

Immersive moments

... and big data to plan, 
monetize, &
measure authentic audiences at scale

Don’t limit your reach and measurement of U.S. Hispanics with panel-only currency, which significantly undercounts and undervalues Hispanics–even for broad demographics. Nielsen Big Data + Panel and VideoAmp (our current partners) “right-size” video viewership with immense scale of set-top boxes and smart TVs, illuminating your investment opportunity in America’s growth engine.

Connect in-culture... 
just like that.

Seamlessly and creatively connect with your growth consumer. Our Así Studios team is made up of 75 award-winning creators, storytellers and production maestros that are all unified by their collective Latin cultures and the Spanish language. 


LEARN MORE

Source: 1)TelevisaUnivision HH consumption proprietary data 4Q2023, Nielsen, NPM-H 2024 TV Universe Estimates, Nielsen Media Impact. Nielsen Audio Spring Nationwide 2023, 2023 TelevisaUnivision Stations, M-Su 6a-12m, (Hispanic P12+), Cume, 1 spot per week, 4 weeks;2) SproutSocial & YouTube Studio Analytics; only Univision owned accounts across Facebook, Instagram, TikTok and YouTube. Following based on US/PR users, as of December 31, 2023.3) TelevisaUnivision HH consumption proprietary data 4Q2023. Nielsen, NPM & NPM-H 2024 TV Universe Estimates.

Source: 1) U.S. Census Bureau, "Projected Population by Single Year of Age, Sex, Race, and Hispanic Origin for the United States: 2022 to 2100, Main series". 2023; U.S. Census Bureau. “fertility" American Community Survey 2022, ACS 1-Year Estimates; US Census National Population Projections 2023. 2) MRI-Simmons USA; Spring 2023 3) L2 Registered Voter File May 2023 4) : 2023 Official Latino Donor Collaborative U.S. Latino GDP Report; Hispanic Marketing Council, It’s Time: The Power of the Multicultural Majority, 2023. 2) Nielsen, NPM-H (09/25/2023-01/28/2024) Mon-Sat 8pm-11pm/Sun 7pm-11pm, ad-supported networks, Adults 18-26, Live+7. 3) Source: Nielsen, NPM (10/16/2023-10/22/2023) Mon-Sat 8pm-11pm/Sun 7pm-11pm, 6+ minutes qualifier, Live+7. Based on Univision vs. the top 10 English-language networks among Adults 18-49 for the week

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