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Amidst the surge of Latino culture and influence, TelevisaUnivision is the culture platform wired to help you win with U.S. Hispanic consumers. From booming population growth to cuisine and chart-topping music, to global economic impact and political influence, you need Hispanics to ensure your future growth and relevance.
La Cultura lives here
Culture fuels Hispanic-driven brand growth
We are your gateway to La Cultura
TelevisaUnivision is your culture platform
We are your gateway to La Cultura
Increase reach & connection …
network for Gen Z regardless of language
… across all screens
YOUNG AUDIENCE
of our audience is not reached on top-rated English-language networks
EXCLUSIVE AUDIENCE
NEWS
LINEAR
STREAMING
LIVE MUSIC
NATIONAL
ENTERTAINMENT
SOCIAL
DIGITAL
SPORTS
Spanning generations, U.S. Hispanics exclusively come to TelevisaUnivision for both the everyday entertainment and big moments that are recognized nationwide.
#1
U.S. followers on social
of U.S. Hispanics reached monthly across linear, digital video, and radio
NEARLY
80%
73M
20M
70%
growth in monthly streamers through last year
Average monthly streamers on O&O and audience solutions
GLOBAL STREAMER, OFFERING PREMIUM SPANISH-LANGUAGE CONTENT (APP + WEB)
Massive Distribution
UNIVISION.COM + UNIVISION APPS
With more offerings than ever before: ViX Premium with ads
10,000
7,000
HOURS OF LIVE SOCCER
MORE HOURS of PREMIUM TV
LOCAL
Engaged social audiences
increase in engagement rate on TelevisaUnivision social handles in the last year
Growing engagement
85%
2.4x
63%
more pride in the comments vs. other media companies
Surging Pride
34m
U.S. followers ages 18-34
Youth appeal
Lean into superior solutions to engage cross-platform audiences...
Data-Driven Video
Immersive moments
Commerce
Don’t limit your reach and measurement of U.S. Hispanics with panel-only currency, which significantly undercounts and undervalues Hispanics–even for broad demographics. Nielsen Big Data + Panel and VideoAmp (our current partners) “right-size” video viewership with immense scale of set-top boxes and smart TVs, illuminating your investment opportunity in America’s growth engine.
... and big data to plan, monetize, & measure authentic audiences at scale
Connect in-culture... just like that.
Capture the hearts of Hispanic America with our creative capabilities — just like that
Reach your audience across video platforms and in the cultural moments that our community tunes in for. Across screens, activate audiences powered by TelevisaUnivision Household Graph, reaching nearly 100% of U.S. Spanish-speaking households with unrivaled effectiveness. This allows for better engagement and resonance with the Spanish-speaking community.
Seamlessly and creatively connect with your growth consumer. Our Así Studios team is made up of 75 award-winning creators, storytellers and production maestros that are all unified by their collective Latin cultures and the Spanish language.
LEARN MORE
TelevisaUnivision stands as the heartbeat of a growing Hispanic America, delivering mass reach via cross-screen audience buys, authentic LIVE content, and creative capabilities that will make your brand sing. We offer a powerful culture platform for brands to maximize their impact while uplifting and celebrating La Cultura.
Culture fuels Hispanic – driven brand growth
25%
Hispanics make up more than a quarter of all Gen Z
of English-speaking Hispanics are more likely to be loyal to brands advertising in Spanish
50%
24M
registered U.S. Hispanic voters, making up 13% of all registered voters in America
Latino GDP in the United States, up from 2.8 trillion in 2020
$3.2t
YOUNG AUDIENCE
EXCLUSIVE AUDIENCE
HISPANICS MAKE UP
Source: 1)TelevisaUnivision HH consumption proprietary data 4Q2023, Nielsen, NPM-H 2024 TV Universe Estimates, Nielsen Media Impact. Nielsen Audio Spring Nationwide 2023, 2023 TelevisaUnivision Stations, M-Su 6a-12m, (Hispanic P12+), Cume, 1 spot per week, 4 weeks;2) SproutSocial & YouTube Studio Analytics; only Univision owned accounts across Facebook, Instagram, TikTok and YouTube. Following based on US/PR users, as of December 31, 2023.3) TelevisaUnivision HH consumption proprietary data 4Q2023. Nielsen, NPM & NPM-H 2024 TV Universe Estimates.
Source: 1) U.S. Census Bureau, "Projected Population by Single Year of Age, Sex, Race, and Hispanic Origin for the United States: 2022 to 2100, Main series". 2023; U.S. Census Bureau. “fertility" American Community Survey 2022, ACS 1-Year Estimates; US Census National Population Projections 2023. 2) MRI-Simmons USA; Spring 2023 3) L2 Registered Voter File May 2023 4) : 2023 Official Latino Donor Collaborative U.S. Latino GDP Report; Hispanic Marketing Council, It’s Time: The Power of the Multicultural Majority, 2023. 2) Nielsen, NPM-H (09/25/2023-01/28/2024) Mon-Sat 8pm-11pm/Sun 7pm-11pm, ad-supported networks, Adults 18-26, Live+7. 3) Source: Nielsen, NPM (10/16/2023-10/22/2023) Mon-Sat 8pm-11pm/Sun 7pm-11pm, 6+ minutes qualifier, Live+7. Based on Univision vs. the top 10 English-language networks among Adults 18-49 for the week
And now, always-on music opportunities
20 live concerts and festivals
Live Events
300+ leading terrestrial radio stations
Audio
20M monthly users — young, bilingual music fans
Streaming
98% of our followers are music enthusiasts
Social
Today's hottest artists and tomorrow's — start with Uforia and Univision
Talent
In-culture solutions to build the best custom platform for your brand
Capabilities
The latin music operating system for brands: 500 consumer touchpoints and growing
MORE HOURS of PREMIUM TV
10,000
In-culture solutions to build the best custom platform for your brand
Capabilities
Today's hottest artists and tomorrow's — start with Uforia and Univision
Talent
98% of our followers are music enthusiasts
Social
20M monthly users — young, bilingual music fans
Streaming
300+ leading terrestrial radio stations
Audio
20 live concerts and festivals
Live Events
The latin music operating system for brands: 500 consumer touchpoints and growing
And now, always-on music opportunities