UNIVISION’S FORMULA FOR SUCCESS
The equation for marketing success is straight–forward: Reach new customers, connect with them in meaningful ways, and growth will follow.
As America’s Hispanic Superbrand, Univision goes even further to deliver outsized impact: Exclusive Reach + Unique Connection = Accelerated Growth.
EXCLUSIVE
REACH
UNIQUE
CONNECTION
ACCELERATED
GROWTH
83%
exclusive audience not reached on any of the top 10 English-language networks
74m
total reach across platforms and passion points, including 75% of Hispanic adults
Sources available here
Source: 83% source: Nielsen, NPM (02/10/2020-02/16/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, 6+ minutes qualifier, Adults 18-49, Live+7 UCI Total Reach: Univision Corporate Research estimates of cross platform usage of TV, Radio and Digital. Television: The Nielsen Company, NPM (09/23/2019-12/29/2019) Mon-Sun 6a-6a, P 2+ (000), 6+ min qualifier, Live+7; Radio: Nielsen Audio PPM/ACT 1 Nationwide Spring 2019, Unduplicated P12+ Cume M-Su 6a-12m incl. Spill (no P.R). Based on Univision O&Os, Mediabase, BDS, Media Monitors, and Syndication Affiliates; Digital: ComScore (Oct-Dec 2019 avg.); Base: Total Audience (Multi-platform).
Univision delivers a premium, unduplicated audience that brands simply can’t reach in English-language TV.
Univision Upfront 2020/21
LOCAL
MEDIA GUIDE
DOWNLOAD UPFRONT GUIDE
ALL THINGS UPFRONT
BLOG
Our Promise: Content to Count on During Uncertain Times
Sources available here
Source: Most-trusted network: Burke Brand Equity; 92% watch live: Nielsen, NPM (09/23/2019-05/10/2020)
Mon-Sat 8pm-11pm/Sun 7pm-11pm, Adults 18-49, Live and Live+7. Based on Univision, UniMás, Galavision, TUDN.
#1
most-trusted network providing a brand-safe,
high-engagement environment
92%
watch live
Univision’s trusted brand and in–language, in–culture content resonate with our audience — across platforms.
3x
more likely to purchase a product based on the ad on Univision vs. English-language TV
Univision’s exclusive reach and unique connection drive accelerated growth.
EXCLUSIVE REACH
ACCELERATED GROWTH
UNIQUE CONNECTION
ALL THINGS UPFRONT
BLOG
How Univision’s Formula for Success Can Work for You – Unique Connection
BLOG
Our Promise: Content to Count on During Uncertain Times
BLOG
Univision News: Fulfilling our Mission to Inform and Empower our Viewers
Connect with Univision Brand Labs, your end-to-end marketing solution to grow your business
BLOG
How Univision’s Formula for Success Can Work for You — Exclusive Reach
BLOG
Univision News: Fulfilling our Mission to Inform and Empower our Viewers
WEBINAR HUB
Secrets of Spanish-Language Advertising
Univision delivers a premium, unduplicated audience that brands simply can’t reach in English-language TV.
more likely to purchase a product based on the ad on Univision vs. English-language TV
Connect with Univision Brand Labs, your end-to-end marketing solution to grow your business
Sources available here
Source: Phoenix TV Brand Effect, based on survey responses from January 1, 2019 to December 31, 2019.
Univision’s trusted brand and in–language, in–culture content resonate with our audience — across platforms.
#1
most-trusted network providing a brand-safe,
high-engagement environment
92%
watch live
Sources available here
Most-trusted network: Burke Brand Equity; 92% watch live: Nielsen, NPM (09/23/2019-05/10/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Adults 18-49, Live and Live+7. Based on Univision, UniMás, Galavision, TUDN.
UNIQUE CONNECTION
ACCELERATED GROWTH
EXCLUSIVE REACH
BLOG
How Univision’s Formula for Success
Can Work for You – Accelerated Growth
BLOG
Our Promise: Content to Count on During Uncertain Times
WEBINAR HUB
Secrets of Spanish-Language Advertising
83%
exclusive audience not reached on any of the top 10 English-language networks
74m
total reach across platforms and passion points, including 75% of Hispanic adults
Univision delivers a premium, unduplicated audience that brands simply can’t reach in English-language TV.
Sources available here
Source: 83% source: Nielsen, NPM (02/10/2020-02/16/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, 6+ minutes qualifier, Adults 18-49, Live+7 UCI Total Reach: Univision Corporate Research estimates of cross platform usage of TV, Radio and Digital. Television: The Nielsen Company, NPM (09/23/2019-12/29/2019) Mon-Sun 6a-6a, P 2+ (000), 6+ min qualifier, Live+7; Radio: Nielsen Audio PPM/ACT 1 Nationwide Spring 2019, Unduplicated P12+ Cume M-Su 6a-12m incl. Spill (no P.R). Based on Univision O&Os, Mediabase, BDS, Media Monitors, and Syndication Affiliates; Digital: ComScore (Oct-Dec 2019 avg.); Base: Total Audience (Multi-platform).
#1
most-trusted network providing a brand-safe,
high-engagement environment
92%
watch live
Univision’s trusted brand and in–language, in–culture content resonate with our audience — across platforms.
Sources available here
Source: Most-trusted network: Burke Brand Equity; 92% watch live: Nielsen, NPM (09/23/2019-05/10/2020)
Mon-Sat 8pm-11pm/Sun 7pm-11pm, Adults 18-49, Live and Live+7. Based on Univision, UniMás, Galavision, TUDN.
3x
more likely to purchase a product based on the ad on Univision vs. English-language TV
Connect with Univision Brand Labs, your end-to-end marketing solution to grow your business
Univision’s exclusive reach and unique connection drive accelerated growth.
Sources available here
Source: Phoenix TV Brand Effect, based on survey responses from January 1, 2019 to December 31, 2019.
ACCELERATED
GROWTH
UNIQUE
CONNECTION
EXCLUSIVE
REACH
3x
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CLICK HERE
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Sources available here
Source: Phoenix TV Brand Effect, based on survey responses from January 1, 2019 to December 31, 2019.
Image source: Univision Live Events
PRESS RELEASE
Univision Scores No. 1 Network Ranking in Primetime Among Adults 18-34 For Second Consecutive Week
BLOG
Univision Scores No. 1 Network Ranking in Primetime Among Adults 18-34 For Second Consecutive Week
Univision Upfront 2020/21
June 16, 2020
1 pm ET /12 pm CT/10 am PT
PRESS KIT
PRESS KIT
LOCAL MEDIA SOLUTIONS
LOCAL MEDIA SOLUTIONS
DOWNLOAD UPFRONT GUIDE
Image source: Univision Live Events
PRESS KIT
PRESS RELEASE
Univision Unveils 2020-21 Content Slate Designed to Continue Momentum for U.S.’s Fastest Growing Media Group
BLOG
Univision Unveils 2020-21 Content Slate Designed to Continue Momentum for U.S.’s Fastest Growing Media Group
VIDEO
Sunday is Family Time
VIDEO
Univision News
VIDEO
America's Hispanic Superbrand
VIDEO
UniMás
VIDEO
Summer of Champions
VIDEO
Univision News
VIDEO
Sunday is Family Time
VIDEO
UniMás
VIDEO
Summer of Champions
VIDEO
America's Hispanic Superbrand
BLOG
How Univision’s Formula for Success Can Work for You – Unique Connection
BLOG
How Univision’s Formula for Success Can Work for You – Accelerated Growth