TUDN
Brand Guidelines
The No. 1 Spanish-language sports channel.
Updated: June / 2021
®
TUDN is the multimedia sports division of Univision Communications Inc., the leading Hispanic media company in the U.S. Built around the flagship TUDN cable network, the nation’s No. 1 Spanish-language sports channel, TUDN reaches audiences across Univision’s television portfolio, as well as through the TUDN Radio Network, the TUDN mobile app and TUDN.com. TUDN possesses an industry-leading portfolio of live soccer rights through partnerships with 13 Liga MX clubs, the Mexican Football Federation, US Soccer, UEFA, Concacaf, Conmebol, Major League Soccer, Combate Global and many more.
About the Brand
Tagline:
Vivimos Tu Pasión
Positioning:
Explore the Guidelines
Explore the Guidelines
Contact Us
Navigating the Logo Library
Typography
Color Palette
Logo Usage
Logo Basics
About the Brand
Updated: JUNE 2022
Back to Guidelines
Visit Homepage
ES
EN
Logo Basics
Logo Basics
The TUDN logo has a fixed relationship with the registration symbol, which is never to be altered in any way.
/ Logo Anatomy
WORDMARK
REGISTERED SYMBOL
/ Clear Space
The minimum area of clear space around
the logo is equal to two times the size of the stem of the letter T in the TUDN logo.
Contact Us
Navigating the Logo Library
Typography
Color Palette
Logo Usage
Clear Space
Logo Anatomy
Clear Space
Logo Anatomy
/ Clear Space
/ Logo Anatomy
Contact Us
Navigating the Logo Library
Typography
Color Palette
Logo Usage
Logo Basics
About the Brand
Smallest Reproduction
WORDMARK
The minimum area of clear space around the logo is equal to two times the size of the stem of the letter T in the TUDN logo.
0.8"
smallest reproduction
Back to Guidelines
Visit Homepage
ES
EN
Logo Usage
These illustrate some, but not all, of the incorrect uses of our logo.
When in doubt on proper usage, please contact the Univision branding team.
/ Incorrect Usage
DO NOT
modify the postion of any element in the logo
/ Logo Variations
The registered symbol is required for all external use. Choose the small or large version based on the size of the logo relative to the project.
/ Registration Symbol
HORIZONTAL
VERTICAL
Logo Usage
alter the colors of the logo.
DO NOT
rotate the logo.
DO NOT
outline the logo.
DO NOT
put a glow or shadow effect on the logo.
DO NOT
place on a solid background in any of the brand colors as part of the logo will seem to disappear.
DO NOT
DOWNLOAD
®
®
When the logo is large relative to the canvas
it is being placed on.
(e.g., out of home: billboards)
When the logo is small relative to the canvas
it is being placed on.
(e.g., premiums: pens)
/ Downloadable Files
Need logos for screen/digital?
PRINT FILES |
4 COLOR PROCESS
DOWNLOAD
Need logos for print?
DOWNLOAD
Need logos in PMS/black/white?
Contact Us
Navigating the Logo Library
Typography
Color Palette
Downloadable Files
Incorrect Usage
Registration Symbol
Downloadable Files
Registration Symbol
Incorrect Usage
ONE COLOR
This version is available in all
Univision colors and may be used when there are printing restrictions where ONLY one color is permitted.
It may also be used on special campaigns with prior authorization from senior management.
*RESTRICTED USE
FLAT FULL COLOR
This is an alternative version for digital use because electronic screens can have resolution limitations due to raster or pixel-based images.
This alternative version is also used for PANTONE MATCHING SYSTEM .
®
ENHANCED / GRADIENT
Primary version considered for all mediums, but ONLY when there are NO scale or resolution limitations.
If the gradient in the logo looks grainy/noisy, use the flat full color version below.
LARGE APPLICATION
SMALL APPLICATION
SCREEN FILES | RGB
PRINT FILES |
4 COLOR PROCESS
SINGLE COLOR
/ Clear Space
/ Logo Lockups
/ Logo Anatomy
/ Clear Space
/ Logo Lockups
/ Logo Anatomy
/ Registration Mark
/ Registration Mark
PANTONE
DOWNLOAD
Need logos in one color?
PRINT FILES |
4 COLOR PROCESS
DOWNLOAD
Need logos for print?
SCREEN FILES | RGB
DOWNLOAD
Need logos for screen/digital?
When the logo is large relative to the canvas it is being placed on.
(ie. out of home: billboards)
When the logo is small relative to the canvas it is being placed on.
(ie. premiums: pens)
Contact Us
Navigating the Logo Library
Typography
Color Palette
Logo Usage
Logo Basics
About the Brand
alter the
color of the logo
DO NOT
stretch or distort the logo
DO NOT
modify the proportional relationship of the logo elements
DO NOT
remove any of the logo
elements
DO NOT
alter the logo inline
DO NOT
modify the angle of the shadows
DO NOT
rotate or skew the logo or any of it's elements
DO NOT
place the color logo over complex backgrounds
DO NOT
Logo Variations
Logo Variations
Full color logo over
DARK backgrounds
SINGLE color logo over
dark backgrounds
Full color logo over
light backgrounds
single color logo over
light backgrounds
PANTONE
SINGLE color logo over
light backgrounds
Full color logo over
DARK backgrounds
SINGLE color logo over
dark backgrounds
distort or stretch the logo.
DO NOT
distort or stretch the logo.
DO NOT
distort or stretch the logo.
DO NOT
distort or stretch the logo.
DO NOT
distort or stretch the logo.
DO NOT
distort or stretch the logo.
DO NOT
distort or stretch the logo.
DO NOT
*N is used ONLY as reference to indicate registration symbol size.
TUDN logo, and tagline "Vivimos Tu Pasión" are registered marks of Univision Communications Inc. and its affiliates.
tagline
When utilizing the tagline, always include the registered symbol at the end of the phrase.
Vivimos Tu Pasión
®
TUDN logo, and tagline "La Que Nos Une" are registered marks of Univision Communications Inc. and its affiliates.
*N is used ONLY as reference to indicate registration symbol size.
tagline
When utilizing the tagline, always include the registered symbol at the end of the phrase.
La Que Nos Une
®
Back to Guidelines
Visit Homepage
ES
EN
Color Palette
Color Palette
335C
CMYK:
RGB:
HEX:
100 / 0 / 65 / 30
0 / 115 / 80
#007350
PANTONE
CMYK:
RGB:
HEX:
100 / 0 / 50 / 100
0 / 15 / 10
#000f00
485C
PANTONE
CMYK:
RGB:
HEX:
25 / 18 / 10 / 0
185 / 90 / 205
#b9becd
286C
PANTONE
CMYK:
RGB:
HEX:
0 / 0 / 0 / 0
242 / 242 / 242
#f2f2f2
7479C
PANTONE
CMYK:
RGB:
HEX:
0 / 0 / 0 / 70
109 / 109 / 109
#6D6D6D
GRAY 10C
PANTONE
Contact Us
Navigating the Logo Library
Typography
Color Palette
Logo Usage
Logo Basics
About the Brand
Back to Guidelines
Visit Homepage
ES
EN
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Typography
For legal reasons, you will need to license the fonts to use them. Please contact the Univision branding team with questions.
Typography
We use the following weights of the family.
Montserrat
/ Montserrat
Montserrat Extra-Bold
Montserrat Bold
Montserrat Regular
Montserrat Italic
Montserrat Light
Montserrat Extra-Bold
Montserrat Bold
Montserrat Regular
Montserrat Italic
Montserrat Light
Contact Us
Navigating the Logo Library
Typography
Color Palette
Logo Usage
Logo Basics
About the Brand
Back to Guidelines
Visit Homepage
ES
EN
Navigating the Logo Library
Navigating the Logo Library
Click the sections of the key below for an explanation on how to find exactly what you are looking for.
TUDN
R
Lrg
335c
ai
_
_
_
.
Entity
R
Lrg
335c
ai
TUDN
TUDN_
BRAND NAME
Shortened name or acronym of the brand/property.
REGISTRATION SYMBOL
SIZE APPLICATION
When logo is large relative to the canvas it is being placed on.
LARGE APPLICATION
_Lrg_
When logo is large relative to the canvas it is being placed on.
SMALL APPLICATION
_Sml_
COLOR
For electronic use ONLY.
Not for print.
SCREEN COLORS (RGB)
_rgb
For professional print ONLY.
Each file prints a single PANTONE, black ink, or white ink.
PANTONE
_PANTONE#
Preferred color for print files.
4-COLOR PROCESS (CMYK)
_4c
File Format
Ready to use files with a transparent background. Note: Anyone will be able to open these files.
READY TO USE
.png
Vector files to be sent to vendors and designers. Note: If you don't have design software, you will be unable to open these files on your computer.
VECTOR FILES
.ai
All files are marked to indicate they contain the necessary registered symbol.
REGISTRATION SYMBOL
_R_
DOWNLOAD
Need logos for screen/digital?
DOWNLOAD
Need logos for print?
DOWNLOAD
Need logos in black/white?
Every file in the downloadable folders is labeled using the same naming structure. Each element of the file name is an indication of which version of the logo it is. Click the sections of the key below for an explanation on how to find exactly what you are looking for.
ai
Ready to use files with a transparent background. Note: Anyone will be able to open these files.
READY TO USE
.png
Vector files to be sent to vendors and designers. Note: If you don't have design software, you will be unable to open these files on your computer.
VECTOR FILES
.ai
ai
File Format
335c
For electronic use ONLY.
Not for print.
SCREEN COLORS (RGB)
_rgb
For professional print ONLY.
Each file prints a single PANTONE, black ink, or white ink.
PANTONE
_PANTONE#
Preferred color for print files.
4-COLOR PROCESS (CMYK)
_4c
335c
COLOR
Flt
One color logo icon.
ONE COLOR
_1-Spot_
Flat full color logo icon without gradient enhancement.
FLAT FULL COLOR
_Flt_
Flt
VARIATIONS
Lrg
When logo is large relative to the canvas it is being placed on.
SMALL APPLICATION
_Sml_
®
When logo is large relative to the canvas it is being placed on.
LARGE APPLICATION
_Lrg_
®
Lrg
SIZE APPLICATION
R
R
REGISTRATION SYMBOL
All files are marked to indicate they contain the necessary registered mark.
REGISTRATION MARK
_R_
Pos
Logo for placement on black or dark backgrounds.
REVERSE
_Rev_
Logo for placement on white or light backgrounds.
POSITIVE
_Pos_
Pos
BACKGROUNDS
Hz
Without logo icon, brand name only.
WORDMARK
_WM_
Lockup orientation of logo icon and brand name.
VERTICAL LOCKUP
_Vt_
Lockup orientation of logo icon and brand name.
HORIZONTAL LOCKUP
_Hz_
Hz
CONFIGURATIONS
TUDN
Shortened name or acronym of the brand/property.
BRAND NAME
TUDN_
TUDN
Entity
.
_
_
_
_
_
_
DOWNLOAD
Need logos for screen/digital?
DOWNLOAD
Need logos for print?
DOWNLOAD
Need logos in one color?
Contact Us
Navigating the Logo Library
Typography
Color Palette
Logo Usage
Logo Basics
About the Brand
1-Spot
1-Spot
VARIATIONS
_
One color logo.
ONE COLOR
_1-Spot_
_
Back to Guidelines
Visit Homepage
ES
EN
Contact Us
Please love our brands and treat them right, following the usage rules laid out in these guidelines.
Contact Us
If you have any questions, see any unauthorized or misuse of our brand, or need additional resources or support, please contact our branding team at:
brandguidelines@univision.net
Contact Us
Navigating the Logo Library
Typography
Color Palette
Logo Usage
Logo Basics
About the Brand
Back to Guidelines
Visit Homepage
ES
EN