UNIMÁS Brand Guidelines
UNIMÁS is a place on TV that's always fun to watch
Updated: June / 2021
®
We are an oasis in a desert of stress and struggle. A place where you can always go to disconnect and find enjoyment. We're a wonderland of diversions that help us rest, heal and find some balance. We are the home of Enamorándonos, and a place to find big Hollywood movies, live futbol and fun reality shows made by and for latinos. We are always on and always easy to find on regular, over-the-air TV. We re more than just another channel, because like you, we are unique. We do more.
About the Brand
Tagline:
Vívelo Todo
Positioning:
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Navigating the Logo Library
Typography
Color Palette
Logo Usage
Logo Basics
Updated: september 2023
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The UNIMÁS logo has a fixed relationship with the registration mark, which is never to be altered in any way.
/ Logo Anatomy
WORDMARK
REGISTRATION MARK
/ Logo Lockups
/ Clear Space
The minimum area of clear space around the logo is equal to half the height of the UNIMÁS logo.
Clear Space
Logo Anatomy
smallest reproduction
0.7in or 50px
These illustrate some, but not all, of the incorrect uses of our logo. When in doubt on proper usage, please contact the Univision branding team.
/ Incorrect Usage
DO NOT
stretch or distort the logo.
/ Logo Variations
The registered symbol is required for all external use. Choose the small or large version based on the size of the logo relative to the project.
/ Service Mark
HORIZONTAL
VERTICAL
alter the colors of the logo.
rotate the logo.
outline the logo.
put a glow or shadow effect on the logo.
place on a solid background in any of the brand colors as part of the logo will seem to disappear.
DOWNLOAD
When the logo is large relative to the canvas it is being placed on. (ie. out of home: billboards)
When the logo is small relative to the canvas it is being placed on. (ie. premiums: pens)
/ Downloadable Files
Need logos for screen/digital?
Need logos for print?
Need logos in PMS/black/white?
Downloadable Files
Incorrect Usage
Registration Mark
ONE COLOR
This version is available in all Univision colors and may be used when there are printing restrictions where ONLY one color is permitted. It may also be used on special campaigns with prior authorization from senior management.
*RESTRICTED USE
FLAT FULL COLOR
This is an alternative version for digital use because electronic screens can have resolution limitations due to raster or pixel-based images. This alternative version is also used for PANTONE MATCHING SYSTEM .
ENHANCED / GRADIENT
Primary version considered for all mediums, but ONLY when there are NO scale or resolution limitations. If the gradient in the logo looks grainy/noisy, use the flat full color version below.
LARGE APPLICATION
SMALL APPLICATION
SCREEN FILES | RGB
PRINT FILES | 4 COLOR PROCESS
SINGLE COLOR
/ Registration Mark
PANTONE
Need logos in one color?
alter the color of the logo.
Logo Variations
When the logo is small relative to the canvas it is being placed on. (e.g., premiums: pens)
When the logo is large relative to the canvas it is being placed on. (e.g., out of home: billboards)
Full color logo over light backgrounds
Black color logo over light backgrounds
FUChsia color logo over yellow background
White color logo over Dark backgrounds
white color logo over Dark backgrounds
Black color logo over Light backgrounds
Fuchsia color logo over Yellow background
FUCHSIA logo over light backgrounds
*S is used ONLY as reference to indicate registration symbol size.
tagline
When utilizing the tagline, always include the registered symbol at the end of the phrase.
La TV Que Te Mereces
UNIMÁS is a registered mark of Univision Communications Inc. and its affiliates.
UniMas' wordmark is a registered mark of Univision Communications Inc. and its affiliates.
Vivimos Tu Pasion
*N is used ONLY as reference to indicate registration symbol size.
place on a solid background with a color similar to the logo, as the logo will seem to disappear.
DARK BLUE C
CMYK: RGB: HEX:
100 / 94 / 0 / 0 13 / 7 / 179 #0d07b3
0 / 90 / 55 / 0 234 / 48 / 82 #ea3052
485C
90 / 70 / 0 / 0 54 / 63 / 228 #363fe4
286C
0 / 0 / 0 / 70 109 / 109 / 109 #6D6D6D
7479C
GRAY 10C
PANTONE 710C
55 / 0 / 45 / 0 61 / 216 / 173 #3dd8ad
3385C
0 / 92 / 10 / 0 239 / 12 / 127 #ef0c7f
213C
PANTONE 213C
0 / 0 / 90 / 5 255 / 242 / 0 #fff200
102C
1787C
2131C
65 / 0 / 10 / 0 11 / 156 / 255 #0b9cff
PANTONE 299C
2191C
178C
338C
70 / 0 / 55 / 0 60 / 212 / 175 #3CD4AF
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
For legal reasons, you will need to license the fonts to use them. Please contact the Univision branding team with questions.
We use the following weights of the family.
c
/ Flama
Montserrat Extra Bold
Gotham Bold
Gotham Medium
Gotham Normal
Gotham Light
Flama Bold Italic
Flama Bold
Flama Black
Flama Condensed Book
Flama Book
Flama Light
We use the following weights of the Montserrat & Roboto family.
Flama Condensed Extra Bold
Flama
Click the sections of the key below for an explanation on how to find exactly what you are looking for.
Every file in the downloadable folders is labeled using the same naming structure. Each element of the file name is an indication of which version of the logo it is. Click the sections of the key below for an explanation on how to find exactly what you are looking for.
ai
Ready to use files with a transparent background. Note: Anyone will be able to open these files.
READY TO USE
.png
Vector files to be sent to vendors and designers. Note: If you don't have design software, you will be unable to open these files on your computer.
VECTOR FILES
.ai
File Format
4c
For electronic use ONLY. Not for print.
SCREEN COLORS (RGB)
_rgb
For professional print ONLY. Each file prints a single PANTONE, black ink, or white ink.
_PANTONE#
Preferred color for print files.
4-COLOR PROCESS (CMYK)
_4c
COLOR
Flt
One color logo icon.
_1-Spot_
Flat full color logo icon without gradient enhancement.
_Flt_
VARIATIONS
Lrg
When logo is large relative to the canvas it is being placed on.
_Sml_
_Lrg_
SIZE APPLICATION
R
REGISTRATION SYMBOL
All files are marked to indicate they contain the necessary registered mark.
_R_
Pos
Logo for placement on black or dark backgrounds.
REVERSE
_Rev_
Logo for placement on white or light backgrounds.
POSITIVE
_Pos_
BACKGROUNDS
Hz
Without logo icon, brand name only.
_WM_
Lockup orientation of logo icon and brand name.
VERTICAL LOCKUP
_Vt_
HORIZONTAL LOCKUP
_Hz_
CONFIGURATIONS
TUDN
Shortened name or acronym of the brand/property.
BRAND NAME
TUDN_
Entity
.
_
213c
1-Spot
One color logo.
REGISTRATION Mark
All files are marked to indicate they contain the necessary registration mark.
REGISTRSTION MARK
UMas
UMas_
All files are marked to indicate they contain the necessary registered symbol.
Please love our brands and treat them right, following the usage rules laid out in these guidelines.
If you have any questions, see any unauthorized or misuse of our brand, or need additional resources or support, please contact our branding team at:
brandguidelines@univision.net
