Univision Network Brand Guidelines
Bringing together Hispanics on the rise.
Updated: June / 2021
®
Univision is the #1 Spanish-language broadcast network and one of the top television networks in the U.S., regardless of language. It features dynamic novelas, music awards shows, and non-scripted competitions and reality shows. It is also the home on Univision News, the most trusted news source for Hispanic America.
About the Brand
Tagline:
La Que Nos Une
Positioning:
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Logo Basics
Updated: june 2022
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The Univision Network logo consists of an icon and wordmark that have a fixed relationship, which is never to be altered in any way.
/ Logo Anatomy
ICON
WORDMARK
REGISTERED SYMBOL
/ Logo Lockups
/ Clear Space
The minimum area of clear space around the logo is equal to the size of the U in the Univision wordmark.
Clear Space
Logo Lockups
Logo Anatomy
VERTICAL
Primary application
HORIZONTAL
Secondary application
Refer to the Logo Lockups page to view alternative orientations.
These illustrate some, but not all, of the incorrect uses of our logo. When in doubt on proper usage, please contact the Univision branding team.
/ Incorrect Usage
DO NOT
distort or stretch the logo.
/ Logo Variations
ENHANCED / GRADIENT
The registered symbol is required for all external use. Choose the small or large version based on the size of the logo relative to the project.
/ Registration Symbol
alter the colors of the logo.
rotate the logo.
outline the logo.
put a glow or shadow effect on the logo.
place on a solid background in any of the brand colors as part of the logo will seem to disappear.
FLAT FULL COLOR
ONE COLOR
Primary version considered for all mediums, but ONLY when there are NO scale or resolution limitations.
Alternative version when it comes to online usage. Electronic screens can have resolution limitations due to raster or pixel-based images. This alternative version is used for the PANTONE MATCHING SYSTEM .
This version may be used when there are printing restrictions where ONLY one color is permitted. It may also be used on special campaigns with prior authorization from senior management.
*RESTRICTED USE
SCREEN FILES | RGB
ENHANCED POSITIVE
ENHANCED REVERSE
FLAT FULL COLOR POSITIVE
FLAT FULL COLOR REVERSE
DOWNLOAD
When the logo is large relative to the canvas it is being placed on. (e.g., out of home: billboards)
When the logo is small relative to the canvas it is being placed on. (e.g., premiums: pens)
/ Downloadable Files
Need logos for screen/digital?
PRINT FILES | 4 COLOR PROCESS
Need logos for print?
BLACK INK
WHITE INK
PANTONE COOL GRAY 10C
PANTONE 2405C
PANTONE
Need logos in one color?
Downloadable Files
Logo Variations
Incorrect Usage
Registration Symbol
This version is available in all Univision colors and may be used when there are printing restrictions where ONLY one color is permitted. It may also be used on special campaigns with prior authorization from senior management.
This is an alternative version for digital use because electronic screens can have resolution limitations due to raster or pixel-based images. This alternative version is also used for PANTONE MATCHING SYSTEM .
Primary version considered for all mediums, but ONLY when there are NO scale or resolution limitations. If the gradient in the logo looks grainy/noisy, use the flat full color version below.
LARGE APPLICATION
SMALL APPLICATION
/ Registration Mark
When the logo is large relative to the canvas it is being placed on. (ie. out of home: billboards)
When the logo is small relative to the canvas it is being placed on. (ie. premiums: pens)
*N is used ONLY as reference to indicate registration symbol size.
Univision's wordmark, symbol, and tagline "La Que Nos Une" are registered marks of Univision Communications Inc. and its affiliates.
tagline
When utilizing the tagline, always include the registered symbol at the end of the phrase.
2405C
CMYK: RGB: HEX:
32 / 88 / 0 / 0 198 / 38 / 182 #C626B6
0 / 100 / 100 / 0 237 / 28 / 36 #ED1C24
485C
100 / 75 / 0 / 0 29 / 29 / 234 #1D1DEA
286C
67 / 0 / 65 / 0 0 / 196 / 115 #00C473
7479C
0 / 0 / 0 / 70 109 / 109 / 109 #6D6D6D
GRAY 10C
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
For legal reasons, you will need to license the fonts to use them. Please contact the Univision branding team with questions.
We use the following weights of the family.
BrownPro
/ BrownPro
BrownPro Bold
BrownPro Regular
BrownPro Italic
BrownPro Light
BrownPro Thin
Click the sections of the key below for an explanation on how to find exactly what you are looking for.
Uni
Hz
Pos
R
Lrg
Flt
4c
ai
_
.
Entity
Uni_
BRAND NAME
Shortened name or acronym of the brand/property.
Lockup orientation of logo icon and brand name.
VERTICAL LOCKUP
_Vt_
CONFIGURATIONS
HORIZONTAL LOCKUP
_Hz_
Without logo icon, brand name only.
_WM_
BACKGROUNDS
Logo for placement on white or light backgrounds.
POSITIVE
_Pos_
Logo for placement on black or dark backgrounds.
REVERSE
_Rev_
REGISTRATION SYMBOL
SIZE APPLICATION
When logo is large relative to the canvas it is being placed on.
_Lrg_
_Sml_
VARIATIONS
COLOR
For electronic use ONLY. Not for print.
SCREEN COLORS (RGB)
_rgb
For professional print ONLY. Each file prints a single PANTONE, black ink, or white ink.
_PANTONE#
Preferred color for print files.
4-COLOR PROCESS (CMYK)
_4c
File Format
Ready to use files with a transparent background. Note: Anyone will be able to open these files.
READY TO USE
.png
Vector files to be sent to vendors and designers. Note: If you don't have design software, you will be unable to open these files on your computer.
VECTOR FILES
.ai
All files are marked to indicate they contain the necessary registered mark.
_R_
Every file in the downloadable folders is labeled using the same naming structure. Each element of the file name is an indication of which version of the logo it is. Click the sections of the key below for an explanation on how to find exactly what you are looking for.
One color logo icon.
_1-Spot_
Flat full color logo icon without gradient enhancement.
_Flt_
REGISTRATION MARK
Please love our brands and treat them right, following the usage rules laid out in these guidelines.
If you have any questions, see any unauthorized or misuse of our brand, or need additional resources or support, please contact our branding team at:
brandguidelines@univision.net
