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Reaching retail customers with precision
Experience the power of CoreLogic's data on Google Cloud—helping you reach the right customers at the right time and empowering you to make informed decisions on store placement.
The challenge of brick-and-mortar retail
Online gets all the attention, but physical stores represent the most opportunity.
80%
of all retail sales in the U.S. will occur in physical stores in 2025.
The problem? Customer behavior is challenging to monitor, understand, and anticipate.
Want to unlock new growth opportunities?
How can we acquire and retain customers?
With clear insights into life events that will drive buying behaviors.
How do we optimize our marketing resources?
By targeting customers when they’re ready to buy.
How can we identify our next store location?
By anticipating where growth markets will be before they start growing.
How do you capture your ideal customer?
CoreLogic has data solutions that help retail marketers unlock new opportunities for growth, improve customer engagement, and increase share of wallet.
Identify expansion opportunities
Challenges Complex and costly expansion options, competitive pressures.
Solution Predict and identify potential growth areas before competitors use property and location intelligence. Analysis covers housing market trends, neighborhood characteristics, and new development trends.
Results Informed decisions that transform store network planning and investments.
See location solutions and use cases
Drive customer acquisition and loyalty
See marketing solutions and use cases
Challenges Low return on marketing spend, costly acquisition of new customers, high rates of customer turnover, challenges in maintaining customer loyalty.
Solution Know when customers enter new buying patterns, such as purchasing a new home or moving into a new neighborhood.
Results With these insights, you can easily engage customers early in the decision-making lifecycle and improve your reach through advanced digital marketing campaigns—ultimately growing your bottom line.
Without living customer data and location insights, retailers are left with an unclear picture of their customers.
Source: Forbes
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For Marketing
For Real Estate
Our Data Solutions
Transform brick-and-mortar retail marketing
Store marketing has evolved with hyperlocal property data from CoreLogic on Google Cloud, revealing shopper insights for increased sales and improved ROI.
Execute marketing campaigns that are hyperlocal and personalized
Improve customer experience and enhance in-store conversions
Increase customer share of wallet and improve marketing ROI
Use data to guide your marketing decisions
Uncover shopper insights for increased customer engagement
Seamlessly integrate property and location intelligence with traditional demographic and transaction data
Made for Marketers
Lead generation and segmentation
Find new homeowners quickly and identify in-market shoppers before they transact by leveraging accurate data and insights.
Learn more about CoreLogic on Google Cloud
Data-enabled visualization for consumer acquisition and loyalty
Customer insight comes full circle
Find your new relevant customers relying on property and location intelligence—e.g., new movers in county Sonoma who purchased a 2.5k sqf single family that has 3 bedrooms and 2 bathrooms.
Get to know your customers on a deeper level—e.g., 360 views of their properties, neighborhood, property valuation, mortgage, etc., as well as indicative behavior to purchase, such as visits to home improvement stores (available through CoreLogic Precision Marketing solution).
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Inform store placement decisions
Identify expansion opportunities and maintain a competitive edge by building closer to your ideal customers.
Find your next site—without the guesswork
Understand
Understand which markets are experiencing growth or declines.
For identifying new locations
Data-enabled visualization for expansion opportunity investment
Leverage
Leverage intelligence, such as economic indicators, parcel and building permit information, and real estate trends and forecasts.
Identify
Identify vacant land.
Manage
Manage climate risk.
Site selection
Retail expansion (or deselection) includes selecting the most desirable locations ahead of the competition. It requires a thorough analysis and audit of each environment's macroeconomic characteristics.
Find new construction permits
Rank the likelihood of a new residential development
Essential data at your fingertips
A 360o view of property
Source centralization
Bring best-in-class property and location data to your Google Cloud for a single source of truth.
Fast results
Enrich CoreLogic with first- and third-party datasets in BigQuery, visualize it in Looker, or build AI applications in Google Cloud's Vertex AI.
Standardized delivery
Easily integrate CoreLogic data into your ecosystem and workflow without time-consuming ETL (extract, transform, load).
Secured environment
Google Cloud provides a trusted data application and collaboration environment, so you don’t have to worry about data security issues.
CoreLogic property data and intelligence provides brick-and-mortar retailers with essential information about their customers, including their lifestyle needs and location. CoreLogic currently offers 30+ data products in Analytics Hub on Google Cloud.
About CoreLogic
As a premium provider of property and location intelligence, CoreLogic uses AI-powered technology to offer nationally recognized property and location information to the retail vertical and other industries. For retailers, we provide high-quality data, solutions, and intelligence for your critical business decisions, encompassing customer acquisition, store network expansion, and site optimization.
Depth
Expansive data collection including property data, transactions data, geospatial data, MLS data, appraisal data
Breadth
5.5B+ property-related records spanning 50+ years
Accuracy
Data processing and quality monitoring through a variety of AI/ML techniques
Currency
99.75% proximity to source, delivering new and updated data at unprecedented speed
Linkage
CoreLogic’s proprietary property identifier CLIP™ links disparate datasets to create a complete digital property record
Analytics
210+ science and analytics models that deliver high-value data and insights
Differentiators
CoreLogic stands out with the industry’s most comprehensive, current, and accurate property data.
Reach customers with precision in Analytics Hub on Google Cloud.
Pairing property and geolocative intelligence with mobility to reach your customers when they’re ready to buy.
Other CoreLogic solutions for retailers
Providing leading growth indicators like new housing developments to pinpoint high-opportunity locations.
Location Intelligence
Precision Marketing for Retail
CoreLogic’s property and location intelligence solutions are available instantly in Analytics Hub on Google Cloud, which offers:
Learn How
