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Culture Curve
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At the crack of dawn on a crisp Saturday morning in Melbourne, a big group of 20 to 30-somethings huddle together eagerly, their energy palpable as they wait in a haphazard line for their club of choice to crank up. Across Town A Bit Later In the day, a smaller group of uni students sip natural wine and slurp oysters while discussing kiley reid's recent book and
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energy palpable as they wait in a haphazard line for their club of choice to crank up. Across Town A Bit Later In
the day, a smaller group of uni students sip natural wine and slurp oysters while discussing Kiley Reid’s recent book and later
and caviar are on the menu—draws a crowd of young, cool parents revelling in an adults-only feast.
Welcome to club culture, but you know, not that
club culture.
KIC is a holistic wellness company, fighting the good fight and cutting through the noise around toxic diet cultures, and for the next eight weeks, New Balance is getting behind their run club, KICrun. Here, runners can pace it up or down because it’s all about ‘running your way’. Get there on the right day and you might even find yourself wear-testing the latest NB running kit.
KIC Run Club x New Balance
Gozney Presents Proof Supper Club
Proof Supper Club is taking it global, bringing diners together over a fire-forward meal prepped and plated by some of the world’s hottest chefs. It’s an unadulterated celebration of food, plenty of well-paired wine, and of course the opportunity to fire up and have a crack at one of Gozney’s pizza ovens—they’re straight fire.
Rapha Cycling Club
At the heart of Rapha Cycling Club is community and you’ll find the camaraderie at Rapha’s clubhouses around the globe, on the club rides, and also on the RCC app that connects its members from Melbourne to Miami and everywhere in between. Members also get access to exclusive Rapha kit, a bonafide badge of honour in the biking world.
The Calile Hotel Book Club
Walking into the pastel-splashed Calile already makes you feel like you’re a part of something special, and that’s in part thanks to the little things—like their book club—where guests score a copy of the month’s read on their bedside table. On any given evening, you can pick up the conversation with fellow readers, overnighters, and weekenders alike, and if you’re lucky, you might even cross paths with the author. What’s good, Trent Dalton?
Lululemon's Sweatlife
You might have spotted one of their yoga sessions when passing by a Lululemon store before or after hours, but the beauty of Sweatlife is that you can get involved from anywhere in the world thanks to a resource-rich online hub full of yoga classes and running guides. Those keen to up the ante are invited to become ambassadors, flying the Lululemon flag with pride, wear-testing kit and sharing just how meaningful being a part of Sweatlife is.
Unfit Run Club x Hotel X
A run club for people of all abilities, members are encouraged—with a coffee or beer awaiting at the other end—to run anywhere between 1km-5km. Collaborating with Hotel X, their Wednesday afternoon runs aren’t just for the hotel guests but the entire community, where they aim to support and connect the locals and local businesses within Fortitude Valley. The best part? If running’s not your thing, you can beeline straight to that coffee, beer and conversation with the community.
In the glow-up of all glow-ups, once a word that would herald images of dusty rec halls, clubs have somehow—
impossibly—become the hottest scene in town.
In our digitally dominant era where the giants would have us believe that everything is easier behind a screen, the clubbers of 2024 are fighting back by revenge-socialising en masse and proving that the real magic still happens face-to-face.
IT’S HARD TO EXPLAIN THE EXACT FEELING OF MEETING A STRANGER THAT YOU RELATE TO AND CAN HAVE A GREAT CONVERSATION WITH. THE FEELING IS confidence, mixed with pride, validation and excitement. club sup is refreshing to people as it is the exact opposite to our hyper-curated lives, attending the club is in real time, real time offers
you an unedited level of vulnerability that you can feed off.
We welcome people into our community as if it were our home and foster a culture that instill a
We may have reached fever pitch levels of run-club mania but the runners’ high isn’t going anywhere. According to run track app Strava, women under 25 are reportedly their fastest-growing community, cool-kid running brand Hoka continues to break revenue records while last year, and the Sydney marathon saw a 250% surge in entries, with nearly half of all participants being marathon first-timers.
-Sophie Mcintyre, Club Sup
-George Wintle,
Ate Miles Run Club
As for book clubs, these aren't your grandma's tea-sipping, whispery gatherings anymore. The literary scene is getting a fresh coat of cool, thanks to Gen Z turning the page on the classic book club vibe while hot girl walking clubs, yoga clubs, pint and push bike clubs, movie clubs, podcast clubs, craft clubs and 6am surf clubs are all having their moment in the sun.
In 2024, clubs might be the new way to connect, date, get fit and socialise but let's not kid ourselves—they’re also about social currency. In a
society obsessed with the relentless pursuit of documentation and follower metrics, being part of the right club can be the ultimate flex and a whole new way to foster your culture creds.
And big business? They’re
noticing too, with brands not
only attaching themselves
to the club format but
launching clubs of their
own, too—enriching what
is traditionally an intimate
and grassroots experience.
In 2024, club culture is not just a
trend but a profound cultural shift,
inspiring us all to bask in the resurgence of community-oriented gatherings.
Once I started, I didn't stop going. I didn't know much about it before I started but once you get your foot in the door the community is amazing...
With lots of us ditching dating apps in favour of face-to-face flirts, singles around Australia are doubling down on the use cases for their membership.
Long-time parkrun member Nikki initially joined to make a few new pals while notching up some kms—little did she know she would start running with her soon-to-be husband.
Initially scrolling past each other on a dating app and spotting in their profile pics that they share the same run club, it wasn’t long before Nikki and Colin became a running duo at Highlands parkrun.
Almost seven years later, run by run, the rest is history. As a nod to their humble beginnings, Nikki and Colin even took a celebratory run around their home course as they tied the knot, right at parkrun where it all began.
With the people you're doing parkrun with each weekend, they become a bit like a family. It's a really welcoming community and parkrun has this philosophy that nobody comes last.
she would start running with her soon-to-be husband.
Initially scrolling past each other on a dating app and spotting in their profile pics that they share the same run club, it wasn’t long before Nikki and Colin became a running duo at Highlands parkrun.
Almost seven years later, run by run, the rest is history. As a nod to their humble beginnings, Nikki and Colin even took a celebratory run around their home course as they tied the knot, right at parkrun where it all began.
PERTH FITNESS CLUBS
440 Cottesloe Run Club
Early Ones Run Club
Perth Run Collective
Rise + Run
Perth Frontrunners
Banana Bread Chasers Run Club
Dose Running
Freo Running Club
BD Run Club
Dubbel
Coastal Cadence
Club Shakas
Mocean Club
West Coast Walking Club
MELBOURNE CYCLING CLUBS
Rapha Cycling Club
Maap Shop Ride
St Kilda Cycling Club
Brunswick Cycling Club
Fixed Gear Melbourne
Desire Lines Bike Packing Club
Pedla Gravel Ride
Melbourne Mountain Biking
MELBOURNE BOOK CLUBS
Shameless Book Club
Melbourne Bookish Book Club
Haus of Fables Book Club
Vino Book Club
The Book Lovers Club
Read My Blurb
BYO Book Club
MELBOURNE WILDCARD CLUBS
ACMI First Nations Film Club
Lido Cinemas Film Club/Trivia
We Play Board Games
Melbourne Chess Club
Acid Chess Club
Joseph Beuys‘ Conversation Club
Swordcraft
MELBOURNE SUPPER CLUBS
Club Sup
Enter Via Laundry
Gruel
Clandes.dine
Founders Supper Club
BRISBANE FITNESS CLUBS
Mum Run
Unfit Running
Sosos Run Club
Club KT
Pinnacle Climbers Club
Brisbane Pickleball Club
SYDNEY
SYDNEY CYCLING CLUBS
Sydney Spokes
Sydney Cycling Club
Balmoral Triathlon Club
Centennial Park Cycling Club
SYDNEY BOOK CLUBS
Better Read Than Dead Book Clubs
Difficult Women Book Club
To Be Read Book Club
Potts Point Bookclub
Sydney Book Society
The Gloss Book Club
SYDNEY SUPPER CLUBS
Club Sup
Vermuteria Tasting Series
Sydney Wine Centre Cheese And Wine Nights
SYDNEY WILDCARD CLUBS
The Monday Jam
One Wave Bondi
Klask Club
Sydney Gay and Lesbian Choir
Social Girls Sydney
BRISBANE
BRISBANE CYCLING CLUBS
Black Friday Ride
Salire Social
BRISBANE BOOK CLUBS
Difficult Women Book Club
Riverbend Readers Book Clubs
King Street Book Club
PERTH
PERTH CYCLING CLUBS
Reuben Rollers Cycling Co
Perth Cinny Scrollers
South Perth Rouleurs
PERTH BOOK CLUBS
Pulp Fiction: The Readers Club
Perth Bookish Baddies
The Bookclub Perth Girls
Rosie’s Rogue Readers: Women’s Book Club
Beaufort St Books Book Club
PERTH WILDCARD CLUBS
Monday Night Movie Club
Sea Gals
Cold Nips
Beaufort St Songwriters Club
Crafty Era
Dungeons & Flagons
SYDNEY FITNESS CLUBS
She Runs
Kings Cross Track Club
Unofficial Run Club
Bondi Salties
440 Run Club
Chinatown Run Club Sydney
Croissant Run Club Sydney
SSS Run Club
Pace Yourself Run Club
Coogee Run Club
MELBOURNE FITNESS CLUBS
Ate Miles Run Club
AMPM Run Club
parkrun
Tanaka Run Club
Flow State Run Club
Richmond Harriers
Melbourne Front Runners
Run The Tan
Run SY
Marby Mornings
NEW ZEALAND FITNESS CLUBS
445 Run Club
261 Fearless Run Club
Run4
Cornwall parkrun
Metro Run
Neighbourhood Track Club
Owairaka Athletics
Beer Jerk Run Club
Auckland Sunday Group
Otahuhu Badminton Club
NEW ZEALAND CYCLING CLUBS
Auckland Central Cycling Club
Auckland Downhill Mountain Bike Club
NEW ZEALAND FITNESS CLUBS
Auckland Gloss Book Club
Crushes Book Club
Auckland Book Lovers Book Club
Auckland GGI Book Club
Papanui Book Club
NEW ZEALAND SUPPER CLUBS
Auckland Craft Beer Lovers
NEW ZEALAND WILDCARD CLUBS
Crushes Knitting Club
Auckland Orienteering Club
Social Dancing at Dynasty
Auckland Board Gamers
NEW ZEALAND
ONLINE
ONLINE FITNESS CLUBS
Run Like A Girl Australia
Ashy Bines
28 By Sam Wood
Centr by Chris Hemsworth
KIC Run Club
Polar Run Club
The Virtual Wellness Club Australia
The Run Beyond Project
ONLINE CYCLING CLUBS
Virtual Cycling Club
80/20 Endurance Cycling Club
ONLINE BOOK CLUBS
Better Read Than Dead Book Club
Reese’s Book Club
Silent Book Club
Belletrist with Emma Roberts and Karah Preiss
Shameless Podcast Book Club
FW x Hachette Book Club
Between Two Books
Oprah’s Book Club
Rebel Book Club
Good Reads Choice Award Book Clubs
ONLINE SUPPER CLUBS
Virtual Cooking Club
Maggie Beer’s Food Club
Abby Cooks Wild Virtual Supper Club
ONLINE BOOK CLUBS
ACMI Women And Non-Binary Gamer Club
ACMI Virtual Cinémathèque
Daisy’s 60 Minute Craft Club
The Online Cinema Club
Flow Club
The Listening Club
PLAYLIST
Listen now on
later that night, a no-phones-Allowed
supper club where connection,
conversation and caviar are on the
menu—draws a crowd of young, cool parents revelling in an adults-only
feast.
In the glow-up of all glow-ups, once a word that would herald images of dusty rec halls, clubs have somehow—impossibly—become the hottest scene in town.
In our digitally dominant era where the giants would have us believe that everything is easier behind a screen, the clubbers of 2024 are fighting back by revenge-socialising en masse and proving that the real magic still happens face-to-face.
We may have reached fever pitch levels of run-club mania but the runners’ high isn’t going anywhere. According to run track app Strava, women under 25 are reportedly their fastest-growing community, cool-kid running brand Hoka continues to break revenue records, while last year the Sydney marathon saw a 250% surge in entries, with nearly half of all participants being marathon first-timers.
As for book clubs, these aren't your grandma's tea-sipping,
whispery gatherings anymore. The literary scene is getting
-George Wintle, Ate Miles Run Club
We welcome people into our community as if it were our home and foster a culture that instill a sense of belonging as if you were always meant to be there. It costs nothing to be kind and support each other.
The definition of running has almost changed to "hanging out with
night, a no-phones allowed
supper club—where connection, conversation and caviar are on the menu—draws a crowd of young, cool parents revelling in an adults-only feast.
a great conversation with. The feeling is confidence, mixed with pride, validation and excitement. Club Sup is refreshing to people as it is the exact opposite to our hyper-curated lives, Attending the club is in real time.
real time offers you an unedited level of vulnerability that you can feed off.
sense of belonging as if you were always meant to be there. It costs nothing to be kind and support each other.
The definition of running has almost changed to "hanging out with your mates," with the exercise of running becoming an added bonus. Missing runs with the group induces a little FOMO because it's not just about
missing out on kilometres but also the camaraderie shared during the run.
We may have reached fever pitch levels of run-club mania but the runners’ high isn’t going anywhere. According to run track app Strava, women under 25 are reportedly their fastest-growing community, cool-kid running brand Hoka continues to break revenue records while last year, and the Sydney marathon saw a 250% surge in entries, with nearly half of all participants being marathon first-timers.
As for book clubs, these aren't your grandma's tea-sipping, whispery gatherings anymore. The literary scene is getting a fresh coat of cool, thanks to Gen Z turning the page on the classic book club vibe while hot girl walking clubs, yoga clubs, pint and push bike clubs, movie clubs, podcast clubs, craft clubs and 6am surf clubs are all having their moment in the sun.
know much about it before I started but once you get your foot in the door the community is amazing...
philosophy that nobody comes last.
a fresh coat of cool, thanks to Gen Z turning the page on the classic book club vibe while hot girl
walking clubs, yoga clubs, pint and push bike clubs, movie clubs, podcast clubs, craft clubs and
6am surf clubs are all having their moment in the sun.
In 2024, clubs might be the new way to connect, date, get fit and socialise but let's not kid
ourselves—they’re also about social currency. In a society obsessed with the relentless
pursuit of documentation and follower metrics, being part of the right club can be the
ultimate flex and a whole new way to foster your culture creds.
And big business? They’re noticing too, with brands not only attaching themselves to the
club format but launching clubs of their own, too—enriching what is traditionally an intimate
and grassroots experience.
In 2024, club culture is not just a trend but a profound cultural shift, inspiring us all to bask in the resurgence of community-oriented gatherings.
- Nikki Ward found love on the run
your mates," with the exercise of running becoming an added bonus. Missing runs with the group induces a little fomo because it's not just about missing
out on kilometres but also the camraderie shared during the run.
MELBOURNE BOOK CLUBS
Shameless Book Club
Melbourne Bookish Book Club
Haus of Fables Book Club
Vino Book Club
The Book Lovers Club
Read My Blurb
BYO Book Club
MELBOURNE WILDCARD CLUBS
ACMI First Nations Film Club
Lido Cinemas Film Club/Trivia
We Play Board Games
Melbourne Chess Club
Acid Chess Club
Joseph Beuys‘ Conversation Club
Swordcraft
MELBOURNE FITNESS CLUBS
Ate Miles Run Club
AMPM Run Club
parkrun
Tanaka Run Club
Flow State Run Club
Richmond Harriers
Melbourne Front Runners
Run The Tan
Run SY
Marby Mornings
SYDNEY BOOK CLUBS
Better Read Than Dead Book Clubs
Difficult Women Book Club
To Be Read Book Club
Potts Point Bookclub
Sydney Book Society
The Gloss Book Club
SYDNEY WILDCARD CLUBS
The Monday Jam
One Wave Bondi
Klask Club
Sydney Gay and Lesbian Choir
Social Girls Sydney
SYDNEY FITNESS CLUBS
She Runs
Kings Cross Track Club
Unofficial Run Club
Bondi Salties
440 Run Club
Chinatown Run Club Sydney
Croissant Run Club Sydney
SSS Run Club
Pace Yourself Run Club
Coogee Run Club
SYDNEY CYCLING CLUBS
Sydney Spokes
Sydney Cycling Club
Balmoral Triathlon Club
Centennial Park Cycling Club
SYDNEY SUPPER CLUBS
Club Sup
Vermuteria Tasting Series
Sydney Wine Centre Cheese And Wine Nights
BRISBANE FITNESS CLUBS
Mum Run
Unfit Running
Sosos Run Club
Club KT
Pinnacle Climbers Club
Brisbane Pickleball Club
BRISBANE BOOK CLUBS
Difficult Women Book Club
Riverbend Readers Book Clubs
King Street Book Club
BRISBANE CYCLING CLUBS
Black Friday Ride
Salire Social
PERTH FITNESS CLUBS
440 Cottesloe Run Club
Early Ones Run Club
Perth Run Collective
Rise + Run
Perth Frontrunners
Banana Bread Chasers Run Club
Dose Running
Freo Running Club
BD Run Club
Dubbel
Coastal Cadence
Club Shakas
Mocean Club
West Coast Walking Club
PERTH WILDCARD CLUBS
Monday Night Movie Club
Sea Gals
Cold Nips
Beaufort St Songwriters Club
Crafty Era
Dungeons & Flagons
PERTH CYCLING CLUBS
Reuben Rollers Cycling Co
Perth Cinny Scrollers
South Perth Rouleurs
PERTH BOOK CLUBS
Pulp Fiction: The Readers Club
Perth Bookish Baddies
The Bookclub Perth Girls
Rosie’s Rogue Readers: Women’s Book Club
Beaufort St Books Book Club
NEW ZEALAND FITNESS CLUBS
445 Run Club
261 Fearless Run Club
Run4
Cornwall parkrun
Metro Run
Neighbourhood Track Club
Owairaka Athletics
Beer Jerk Run Club
Auckland Sunday Group
Otahuhu Badminton Club
NEW ZEALAND FITNESS CLUBS
Auckland Gloss Book Club
Crushes Book Club
Auckland Book Lovers Book Club
Auckland GGI Book Club
Papanui Book Club
NEW ZEALAND WILDCARD CLUBS
Crushes Knitting Club
Auckland Orienteering Club
Social Dancing at Dynasty
Auckland Board Gamers
NEW ZEALAND SUPPER CLUBS
Auckland Craft Beer Lovers
NEW ZEALAND CYCLING CLUBS
Auckland Central Cycling Club
Auckland Downhill Mountain Bike Club
ONLINE FITNESS CLUBS
Run Like A Girl Australia
Ashy Bines
28 By Sam Wood
Centr by Chris Hemsworth
KIC Run Club
Polar Run Club
The Virtual Wellness Club Australia
The Run Beyond Project
ONLINE BOOK CLUBS
Better Read Than Dead Book Club
Reese’s Book Club
Silent Book Club
Belletrist with Emma Roberts and Karah Preiss
Shameless Podcast Book Club
FW x Hachette Book Club
Between Two Books
Oprah’s Book Club
Rebel Book Club
Good Reads Choice Award Book Clubs
ONLINE WILDCARD CLUBS
ACMI Women And Non-Binary Gamer Club
ACMI Virtual Cinémathèque
Daisy’s 60 Minute Craft Club
The Online Cinema Club
Flow Club
The Listening Club
ONLINE SUPPER CLUBS
Virtual Cooking Club
Maggie Beer’s Food Club
Abby Cooks Wild Virtual Supper Club
ONLINE CYCLING CLUBS
Virtual Cycling Club
80/20 Endurance Cycling Club
-Sophie Mcintyre, Club Sup
real time offers you an unedited level of vulnerability that you can feed off.