For Wallace—one half of experimental pop duo Foley—being in her glow state is an electric feeling that’s difficult to fully describe. “For me, it’s all in making something creative with someone awesome. You jam together, and if it goes right, it’s just this amazing creative foil that happens—It’s just…magic.”
Her rise to fame hasn’t been an overnight success, more of a gradual glow-up—something Wallace is grateful for as it’s allowed her to truly find her style. While her voice and vibrant presence take centre stage, it’s the creative collaborations she fosters that truly make her come alive. With Revlon’s Illuminance Glow Range as our guide, we explore how Wallace stays luminous—inside and out through every beat of life.
It all kicked off where every aspiring Kiwi teen musician dreams—backstage at Smokefree Rockquest, where she met her now bandmate, Gabriel Everett. A few years later, in need of a bassist for a university performance, she called him up to play at her show, and the two have been musically inseparable ever since.
Foley’s Ash Wallace On Gradual Glow-Ups And Embracing The Spotlight At Her Own Pace
FEATURE
by Bel Hawkins
23 April 2025
Her personal style reflects this collaborative spirit. Offstage, she keeps things casual, but when it’s time to perform, she loves nothing more than working with her close-knit team of stylists and makeup artists to help take her visions to the next level.
Makeup helps me transform. I really cake it on before I perform. I love it. It’s like stepping into another version of myself and helps me channel confidence on stage or in front of the camera. It’s become a really fun, playful and actually quite important part of the job.
To help you on your journey to finding your inner-outer glow, shop Wallace's favourite glow-getting product and the rest of Revlon’s Illuminance Range here.
Editor’s note: To read our editorial policy, click here. This article is sponsored by Revlon and proudly endorsed by The Urban List.
After becoming fast friends on holiday in Lisbon, Kiwi creatives and lovers of post-vinho verde swims in The Atlantic, Bel Hawkins and Ash Wallace caught up for a virtual chit chat, talking less about their travel memories and more about Wallace’s journey from Smokefree Rockquest to Times Square billboards.
Since its inception in 2017, Foley has toured with the likes of Remi Wolf and played alongside Tove Lo, Still Woozy, BENEE, Two Door Cinema Club and Flight Facilities, with no signs of stopping anytime soon. But she wasn’t always the confident, vivid-pop presence we see hooning around the hills of Muriwai beach in a yellow convertible in her latest music video.
It definitely took me a while. The musical side of it has always come naturally to me, but the being in front of the camera and social media thing? Not so much. And even being on stage I always loved it, but it didn't come naturally.
Wallace describes her journey towards finding her creative conviction as an experience she didn’t fully clock was happening until the moment she stepped on stage to open for Six60. “I was so gassed and excited, I didn’t even feel nervous—I was just so stoked to be there. In hindsight, that’s probably when I realised I’d overcome a lot of the imposter syndrome I had when I was younger.”
More recently, a true pinch-me moment was filming Foley’s music video for their latest song, That’s Life, Baby!—collaborating with a group of creative mates to bring their hypnotic vision to life. “I looked around and couldn’t believe it was real,” she says. Glammed up in statement red eyeshadow, a layer of her trusty Glow Filter from Revlon’s Illuminance Glow Range, and a giant white tulle skirt, these are the moments that remind her of the beauty in the gradual glow-up, working with inspiring like-minded creatives and not expecting everything to come at once.
Taking care of her acne-prone skin is a big part of her off-stage routine, so wearing as little makeup as possible and using simple and effective products like Revlon’s new SPF-boasting Illuminance Serum Tint, when and where she needs them. Although in the spotlight is where Wallace’s glow is at its peak, grounding herself after that performance high takes just as much care.
“There’s so much adrenaline that races through you when you perform—you have to counterbalance it afterwards.” We talk about the importance of a ‘glow-down routine,’ where, once she’s met her fans and circulated with the crowd, she retreats home and lets herself unravel.
“I douse my face in micellar water and go into a nonverbal state to come back down to earth,” she laughs, mimicking putting cucumbers on her eyes and lying down like a vampire. Looking after herself in the in-between moments of the spotlight has become just as important for Wallace.
From starting in school competitions to seeing her face on Times Square billboards in New York, her journey has been one of persistence and growth. For Wallace, glow is more than her signature statement looks—a bold statement eye that goes all the way out, tulle, biker boots, big black lashes—it’s a feeling.
It’s in the connections she builds in the crowd with her fans, the music she makes, and the way she moves through each stage of her journey. Every step of her path so far has contributed to her unique radiance, and she hopes other women can look back at how far they’ve come in their own lives and feel the same.
Even though she’s a natural performer, she credits much of her evolution to the people who have supported her along the way. Whether it’s her bandmate Gabe, her community of creatives, or even her fans—her glow is never a solo act. “Music, fashion, makeup, our community—it’s always so much better when it’s shared. I know that can sound a bit cheesy, but it’s really true.”
We talk about the pressure to constantly create and be productive in our online lives, and Wallace reflects on some of the major lessons she’s learned along her creative journey so far.
I've really tried to just be patient and enjoy the journey as much as I can. I try and nurture all the things I love in my life and stay in those big moments, so I don’t get sucked into chasing the next thing all the time.
It’s easy to get caught up in the momentum of always moving forward, but I think part of glowing is knowing when to pause.
“Because I think if you spend all your energy time doing that, you can't find that confidence and you can't feel glowy or good about where you're at in your life because you're constantly beating yourself up for not being further along.”
by Bel Hawkins
18 April 2025
Fashion Icon And Working Māmā: Lauren Brodie’s Take On Dopamine Dressing And Glowing From The Outside In
FEATURE
Editor’s note: To read our editorial policy, click here. This article is sponsored by Revlon and proudly endorsed by The Urban List.
To help you on your journey to finding your inner-outer glow, shop Brodie’s favourite glow-getting product and the rest of Revlon’s Illuminance Range here.
For Wallace—one half of experimental pop duo Foley—being in her glow state is an electric feeling that’s difficult to fully describe. “For me, it’s all in making something creative with someone awesome. You jam together, and if it goes right, it’s just this amazing creative foil that happens—It’s just magic.”