Premium, uncoated kraft paper
100% sustainably sourced (FSC®-certified) paper for the outside liner on the box and document folder, which negates the need for plastic laminates.
Paper fibers were used for almost every element of Roam’s box—96% based on weight, to be exact.
Recyclable molded fiber
After testing multiple blends, this molded fiber met a unique need: a specific paper blend of bagasse (sugar cane), bamboo and tree fiber that is not only recyclable, but also matches the carton color to add to the Sonos experience and align with the company’s design language.
Offset printing and tactile design elements
A colorful, tactile visual design system that stands out from the sea of black-and-white palettes dominating the tech industry.
Veritiv and Sonos collaborated on over a dozen printing trials, eventually selecting an offset printing technique that makes the package colors pop and that aligns with Roam’s visual identity.
Sonos worked with Veritiv’s packaging team to design a telescoping, corrugated rigid box that can be consistently mass produced, enabling Sonos to keep up with demand while delivering a functional experience for customers with minimal waste.
Secure, yet easy-to-open
Sonos wanted to use kraft paper for Roam’s tear labels due to its reduced environmental impact.
To address potential challenges, Veritiv tested more than eight dielines and materials to develop a kraft-based tear strip to hold Roam’s box tightly closed during shipping while being easy to open upon arrival.
A joyous unboxing experience
The clean, natural, telescoping box slides apart to reveal the speaker cradled in a reusable bag and presented on a sustainable tray. Then beneath Roam lies an organized layer with the charging cable and a Quick Start Guide.
Click and discover!