The process: co-creating from end-to-end
[ 1 ] DISCOVERY AND IDEATION
[ 3 ] PROTOTYPING AND MATERIALS
[ 2 ] PACKAGING DESIGN
[ 4 ] ENGINEERING AND TESTING
[ 1 ] DISCOVERY AND IDEATION
After meeting with Sonos to thoroughly understand their goals, requirements and constraints, Veritiv’s experts dove deep into development mode, sketching and brainstorming as a cross-disciplinary team.
Packaging designers, industrial designers, engineers and sales specialists came together to develop creative yet achievable concepts that would align with Sonos’ customer experience, sustainability goals, budget and manufacturing capabilities.
[ 1 ] DISCOVERY AND IDEATION
[ 2 ] PACKAGING DESIGN
- Ai Hayata, Design Project Manager at Veritiv
“We’re not only building the packaging journey—
we’re on the journey with them.”
As Veritiv and Sonos worked through the material selection and design process, their teams co-created every step of the way. “We’re not only building the packaging journey—we’re on the journey with them,” says Ai Hayata, Design Project Manager at Veritiv. Each team developed a few designs independently, came together to share ideas, then mixed and matched features to evolve certain concepts even further.
[ 2 ] PACKAGING DESIGN
[ 3 ] PROTOTYPING AND MATERIALS
Next, the designers took the strongest designs into CAD, cut samples and met regularly (often daily) with each other and Veritiv’s Asia-based team to compare designs and confirm manufacturability.
Veritiv’s experts also leveraged their material-neutral approach to identify innovative substrates, including alternatives to plastic and foam, that would reduce environmental impact while maintaining protection and delivering a premium experience.
[ 3 ] PROTOTYPING AND MATERIALS
[ 4 ] ENGINEERING AND TESTING
As Roam’s product design and the most promising packaging concept were refined, the teams moved into full development. The chosen concept went through a trial production run with Sonos’ manufacturer in China at the same time as the Roam product.
After each trial, Sonos’ team fully tested and reviewed the product and packaging, shared the results with Veritiv and iterated on improvements together until the package fully met the desired goals and standards.
[ 4 ] ENGINEERING AND TESTING
