It's time to be smarter
about marketing for women.
Tasha co-founded Verrah, naming the agency after her grandmother, who was an Allied tank driver in WWII. Tasha has led the firm from a one-person shop to multiple locations and a core staff working from cities throughout the US, from LA and Portland to Pittsburgh and New York. Her specialty is helping owner-operated mission-driven organizations scale. Her experience in construction and manufacturing makes Verrah well-positioned to serve those sectors. Tasha has worked with bold innovators like Collecteurs, a tech company that developed their unique digital platform to empower high-end art collectors who are turned off by the traditional avenues of art commerce, and was a key strategic consultant for a fast-growing national GuideStar Gold 501(c)3. Tasha is a member of AIGA NY, as well as Chatham University's Center for Women's Entrepreneurship. Tasha is also a member the Forté Foundation's Leadership Circle. She holds a management certification from the University of London as well as multiple certifications in Inbound Marketing and Growth-Driven Design.
This talented group includes members of projects that went on to win national industry recognition. Outfitted with in-house capabilities and a range of contracted technical specialists, Verrah’s creative content team is notable for its ability to create quick-turn, high quality work.
Haley Shaw / Digital Strategist //
• Recruit-Win-Retain Branding Programs
• Inclusion & Diversity Outreach Strategies
• Onboarding Collaterals, Digital and Print
• Cultural Asset Development
Digital Design and Development
• Digital Strategy
• UX & UI Design
• Corporate, Nonprofit and eCommerce Websites
• Inbound Marketing Programs
• Social Media Campaigns
• Marketing Automation
Lenore was part of the Mercy Corps internal team that won two national awards for Graphic Design in 2016: the AMA MAX Award and the HOW Design Award. The massive rebrand helped this iconic institution move to the #6 position of NGO Advisor’s top 500 NGOs in the world, up one spot from the previous year. Lenore specializes in creating emotional connection through visual deliverables from web graphics to multipage collaterals that distill lengthy technical content. Lenore was born in South Africa but has lived in Portland, OR for the past twenty years.
Bridget Little / Creative Technical Lead //
About Our Agency
Erin Rackelman / Brand Strategist //
Lindsay is a digital editorial professional with over a decade of experience in New York Media. As a journalist, she's served in senior and managing editor roles at companies like Yahoo! and MTV Networks, specializing in launching and relaunching digital properties and verticals. She’s also written and edited a multitude of posts for Jezebel.com and The Hairpin, and was Editorial Director of Digital at Tribeca Enterprises (film fest, digital studio, etc.) where, under her leadership and content strategy, her team raised site traffic and social engagement by over 400%. She's served as Interim Senior Editor and Interim Executive Editor at ELLE.com (2016), and Head of Commerce at Mashable (2017). In addition to digital journalism, Lindsay has become an expert in thought leadership and online executive branding in the tech/lifestyle space as lead editor and writer on a 2 1/2-year PR project for Verizon (2014-2017) and has done extensive copywriting/copy overhaul for an award-winning French tech startup.
Lindsay Robertson / Creative Editor //
Branding and Strategy
• Growth Strategies
• Persona Development and Segmentation
• Corporate and Program Branding
• Brand Books
• Brand Voice Guides
• Art Direction
• Graphic Design
Market Relevancy to Women
• Intersectional Strategies
• Supplementary Consulting
• Marketing Plans
• Tactical Programs
Lenore Ooyevaar / Graphics Lead //
Media Production //
You don’t need us to rattle off all the statistics that prove women’s consumer power. You get it: companies that are thriving in the marketplace are doing so because they're meeting women where they are and want to be.
We can help.
We don’t do cookie-cutter “girl power” campaigns that leave your brand indistinguishable from the rest of the pack. Let your competition think an Instagram feed full of inspirational quotes will be good enough. Your customer will scroll right past them; they’re looking for products and services that solve their problems and marketing that respects their intellect and busy schedules. Whether they're choosing a remodeler, buying a watch, or joining a gym, the women you want as customers want to spend money with companies that get it.
Tasha Gideon / CEO //
Bridget's UX/UI start-up experience spans technology, service and product. Her Masters degree in interior architecture helps inform her robust understanding of visuals and branding. Her work in the apparel sector includes body positivity and underserved markets. Bridget's extraordinary listening skills and ability to create messaging has helped brands like ModCloth convert customers into fans with high LTVs.
• Long, short and micro copy
Customer Experience (CX)
• Program Development
• Handbook and Protocols Development
• Nurturing Workflows
• Intercom Platform Development
• Sales Funnel Mapping
• Sales Cycle Coaching
• Automated Sales Enablement
Haley's digital marketing skills include proactively adapting to ever-evolving platform algorithms and securing client ROI. With years of boutique agency experience, she has worked on accounts for the largest technology company in the world, a James Beard award-winning chef, and the industry leader in emailer services. Haley has extensive experience developing social engagement for apparel brands such as SEE Eyewear. Her contributions to a social campaign’s content strategy for a 300K+ follower Instagram account helped generate an additional 50K followers. Most recently, she grew our client’s organic Pinterest followers by 500+% in less than two months. Haley lives in Los Angeles.
Erin co-founded Portland-based technology company Night & Day Studios in 2008 and was responsible for marketing, strategy and project oversight until her exit from the company in 2014. In four years, Erin took NDS from a three-person shop through the funding process to 30+ employees and over six million customers. Erin has worked extensively in the fashion industry, managing sales and communications, organizing events, creating and shooting lookbooks and representing companies at trade shows such as London and NY fashion week. She has secured press coverage in Women's Wear Daily, Vogue, The New York Times, and Monocle magazine, among others. Her Portland clients include Entermodal, Pinkham Millinery, Duchess Clothier and Le Train Bleu. Erin also worked extensively with a film festival, growing their revenue by 45-65% every year for four consecutive years. Erin’s industry experience includes • Viacom • Warner Bros • Mattel •Apple/iTunes • Amazon • Google • Barnes & Noble • HarperCollins • Penguin Random House • NYT • GuardianUK • TechCrunch • Mashable • MacWorld • Wired • Fast Company • TelegraphUK • USA Today • Huffington Post • Coolhunting • Sundance Film Festival • NFL: Superbowl 2013 •
Verrah is a growth agency. We join marketing, sales and CX to develop and expand our clients’ reach, impact and health. Clients turn to us to bring innovation and intelligence to their marketing efforts, especially when striving to be more relevant to women and turning customers into ambassadors.
We focus on increasing brand value, quality leads and Customer Lifetime Value (cLTV).
Our specialties include: customer success programs, marketing that includes under- and mis-represented groups, and employer branding.