First, let's see how payments can help you to maximize direct contact with travelers to drive conversion, revenue and share of wallet, while driving the frictionless experience they expect.
Boost sales through personalization
Embrace digital channels and evolving needs
Enhance loyalty with a complete view of customers
Take control of customer lifecycles
Transform airline digital journeys to match the needs of tech-savvy travelers'. Collaborate with an ecosystem that facilitates seamless digital payments for instant purchases such as in-flight meals or excess baggage. Picture a world where an overweight luggage alert instantly sends a secure payment link to travelers; no lines, no delays, just effortless efficiency.
In-flight, payments can also help to maximize sales opportunities. Simplify purchases for refreshments, entertainment, and duty-free goods with contactless mobile PoS terminals or in-app stored credentials.
Leverage the power of personalization to help boost sales with a tokenization service and simplify the customer payment experience. Capture customer insights that can enable the promotion of fares to preferred destinations and automatically default to customers' chosen payment methods. This approach streamlines the purchasing process, fostering customer loyalty and repeat business.
Maintaining passenger engagement is essential to encourage repeat bookings. Utilizing a tokenization service empowers you to leverage each customer's purchasing history across various channels and payment methods.
This comprehensive view is indispensable in today's competitive market to help airlines enhance their loyalty. By understanding traveler preferences and behavior, you can tailor messaging to resonate more effectively, turning one-time travelers into loyal long-term customers.
While tokenization can help to improve authentication and security by replacing PANs with unique identifiers, it can also empower airlines to quickly identify returning customers and expedite their payment process to enhance customer experience and loyalty. Incorporating a service that automatically updates card-on-file credentials can also help to diminish friction and lower the risk of checkout abandonment.
Question 2
How do payments boost your revenue potential?
Leveraging a data-centric platform powered by sophisticated AI and machine learning can enhance profitability by optimizing the approval of good orders and minimizing unwarranted rejections. It's crucial to have a fraud management partner with risk analysts that have knowledge of the aviation industry.
Their expertise in global and regional fraud patterns will be instrumental in refining a strategy that can help your airline stay ahead.
It’s essential to scrutinize account patterns, user behavior, and device attributes to block potential account takeovers and safeguard loyalty programs. Preventing account takeover and loyalty fraud particularly before it happens helps minimize any impact on travelers too—and save airlines the costs, hassle, brand issues, and customer attrition downstream.
A robust account takeover protection solution can also shield airlines from the creation of fraudulent accounts for card testing and other types of fraud, protecting financial health and sustainability.
To enhance airline profitability and customer satisfaction, offer customers a diverse array of payment methods. Collaborate closely with a payment gateway provider to strategically route transactions to acquirers, ideally based on specific business rules designed to strengthen authorization rates.
In markets where the European Payment Services Directive (PSD2) with its strong customer authentication (SCA) requirement is applicable, employ the latest EMV® 3DS version to offer a superior payment experience and work with your payments provider to optimize the use of exemptions.
Maximize revenue by enticing customers with subscription offers for premium services like fast-track security, priority boarding, or increased luggage allowance. An account updater service can provide a seamless subscription management and refresh payment credentials.
There’s also opportunities to add revenue by offering additional services closer to customers’ departure dates. Leverage customer purchasing data to identify upsell opportunities like airport parking, car hire, or extra luggage.
Next, let's see how to drive acceptance, reduce risk, and increase repeat purchases to raise profitability while implementing flexible and cost-effective payment options.
Elevate your fraud management
Protect against account takeover
Increase payment authorization rates
Maximize subscription and upselling opportunities
Question 3
How do payments chart a new course for growth?
Finally, look to future-proof payment infrastructure to keep pace with growth while controlling costs.
A future-ready payments platform
Comply with regulations in new regions
Tailor payments to local preferences
React effectively to regional fraud patterns
Future-proofing payment infrastructure is crucial for sustained growth. With a single connection to an open payments platform, global airline technology and payment leaders gain access to comprehensive acceptance, fraud management, and infrastructure capabilities to support expansion into new routes, markets, and payment types.
Our robust ecosystem of partners can also fuel your innovation, so you can soar to your next destination with confidence and ease.
Navigating complex national regulations and mandates can be challenging. Payment platform providers are typically familiar with global card scheme mandates, but local card schemes can have unique rules.
Adhering to regional regulations is essential and national mandates can be even more stringent to comply with. Partner with a knowledgeable payment platform provider with the necessary infrastructure to streamline compliance, so you can get to market faster with less investment.
Expanding to new destinations requires understanding and addressing local preferences to ensure a seamless customer experience. This involves partnering with a payments provider that facilitates acceptance of global and local payment methods and has strong relationships with regional acquirers.
Furthermore, your payments partner should deliver comprehensive reporting and analytics for a unified view across payment methods. Optimizing digital channels to cater to these preferences can significantly enhance the customer experience in these new markets.
Adjusting fraud management strategies to accommodate regional trends is vital due to varying fraud patterns and customer behaviors across markets. Relying solely on historical data from existing markets for new ones won’t give you successful results.
An AI-driven fraud management solution, equipped with accurate regional data, can help airlines to establish appropriate screening rules. Your fraud management platform provider should ideally offer access to regional airline and travel industry experts that can help fine-tune your fraud strategy and rules.
Now onto the next stage to fuel your innovation...
Payments in action
Take off with the world’s open payments platform
Connect to a robust ecosystem of technology and payments leaders and quickly build solutions that can drive future airline growth.
In the aviation industry, the power of payment innovation is taking flight, transforming traditional business models and fueling a new era of growth. The rise of digital payments isn’t just about streamlining transactions; it’s about enabling airlines to unlock a wealth of data insights, optimize revenue, and fortify their defenses against fraud.
We can help global technology and payment leaders build an effective payment strategy for the future—whether your looking to expand your solutions, scale confidently, keep pace with innovation, and create new opportunities. As the industry continues to embrace innovative payment solutions, it's not just changing how customers pay for their journeys, it's reshaping the future of air travel.
Let's navigate this journey together to fuel your success.
Assess your strategy
Payments in action
Success stories
Case studies, statistics, research and recommendations are provided “AS IS” and intended for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial or other advice. Visa Inc. does not make any warranty or representation as to the completeness or accuracy of the Information within this document, nor assume any liability or responsibility that may result from reliance on such Information. The Information contained herein is not intended as legal advice, and readers are encouraged to seek the advice of a competent legal professional where such advice is required.
