Click to Pay
Drop-in UI Integration
Quickly and easily add Click to Pay to your checkout experience
See it in action
Checkout friction often causes frustrated customers to abandon their shopping carts, leaving potential revenue on the table from a missed sale. And now increasing fraud attacks and new regulations are adding even more friction.
87%
of online shoppers will abandon their carts if checkout is too difficult1
62%
of merchants’ fraud strategies make it hard to streamline checkout2
33%
of U.S. consumers wouldn’t return to a merchant where they experienced a false decline3
Our gateway-agnostic Click to Pay Drop-in User Interface (UI) is a quick, easy way to add Click to Pay to your checkout experience, reducing friction and encouraging repeat customers.
Click to Pay
Give customers a fast, unified checkout experience across your entire payment ecosystem.
Eliminate the need for customers to enter card details with each purchase, and securely store those details for future purchases.
Build a simple, consistent experience with an EMVCo global standard that is device and browser agnostic.
Using Click to Pay with network tokens can reduce fraud as much as 30% and boost authorizations as much as 4.6%.4
See the benefits
Save time and effort. Integrate Click to Pay quickly and easily into your existing checkout page with minimal coding.
Reduce friction. Consumers can store their card credentials with a network and so they can check out quickly.
Scheme agnostic. Follows EMVCo standards with a single integration across the major card networks so customers need only one account to check out.
Embrace flexibility. Our drop-in UI works with any gateway and has a wide variety of implementation options.
Best-in-class security. Sensitive card data is handled securely in the browser and PAN and cardholder data is encrypted.
Simplify compliance. Keep up with regional mandates, Web Content Accessibility Guidelines, issuer enrollments, and local requirements automatically.
Reach further. Supports 25+ languages to help you connect with customers worldwide.
Quick and easy to implement
Click to Pay Drop-in UI comes pre-integrated with Visa, Mastercard, and American Express Click to Pay experiences and can be added directly into your existing checkout page. For maximum flexibility, merchants can use stored credentials on a gateway of their choice.
How it works5
1. Click to Pay Drop-in UI loads alongside other payment methods on the merchant's checkout page.
3. The customer clicks ‘Checkout with card’ and their available cards are listed.
2. The customer’s device is recognized, and the button indicates their linked cards are available to pay with.
4. The customer enters any required shipping information and clicks ‘Confirm.’
5. The payment is confirmed on the merchant's checkout page.
Click to Pay Drop-in UI in action6
1. Acquirers and Payment Service Providers (PSPs) processing on one or multiple gateways can quickly boost authorization rates and customer satisfaction with a simple, secure checkout experience.
2. Merchants processing payments on one or multiple gateways can efficiently streamline their customer experience.
3. PSPs and Independent Software Vendors (ISVs) can boost conversion rates and quickly and easily address merchants’ needs by offering a seamless checkout experience without development.
*User Interface
[1] https://www.retaildive.com/news/most-shoppers-abandon-their-purchase-if-checkout-is-toohard/529959/#:~:text=In%20a%20recent%20consumer%20study,return%20to%20the%20retailer’s%20site
[2] 451 Research, S&P Global, Market Intelligence,: CUSTOMER EXPERIENCE & COMMERCE | MERCHANT STUDY 2021
[3] Lourenco, R. (2020, July 16). 33% of US consumers drop retailers after a false decline. Here’s how to prevent
thoselosses. Digital Commerce360.https://www.digitalcommerce360.com/2020/07/16/33-of-us-consumers-drop-retailers-after-a-false-decline-heres-how-to-prevent-those-losses
[4] Visa Risk Datamart, Global, FY22 Q1 – Q4 Token Fraud Rate vs PAN Fraud Rate by PV for merchants with over 1,000 CNPtoken transact ions per month per country
[5] Illustrative — for discussion only Issuer UX and app determined and developed by issuer. Visa features, functionality, implementations and branding are under continuing development, subject to availability and may be launched, modified, updated or cancelled at Visa’s discretion at any time.
All brand names, logos and/or trademarks are the property of their respective owners, are used for identification purposes only, and do not necessarily imply product endorsement or affiliation with Visa.
[6] Use cases are for illustrative purposes only. Program providers are responsible for their programs and
compliancewith any applicable laws and regulations.