ETA TRANSACT 2026

Let's connect at

March 18−20, 2026 | Georgia World Congress Center, Atlanta

Stay ahead, always, with what’s next in commerce.

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ETA TRANSACT 2026

As commerce evolves, a convergence of forces is reshaping payments, from agentic experiences and emerging capabilities to trusted intelligence and risk management. With the 2026 FIFA World Cup™ approaching, potentially unprecedented payments volume adds a powerful real‑world lens. At ETA TRANSACT, Visa connects what’s changing now to what’s coming next. We’ll share insights backed by decades of innovation and global scale designed to help you prepare your customers, operate with confidence, and stay ahead, always.

Ways to engage

Visit Visa at Booth #1413, the hub for exploring what’s next in commerce. Engage with our experts on agentic commerce, acceptance, risk intelligence, money movement, stablecoins, enabler programs, and Visa University education.

Step into our World Cup-inspired showcase, where insights from our mainstage perspective come to life through Tap to Pay moments, interactive learning, and your chance to win tickets to a 2026 FIFA World Cup™ match. Terms, conditions, and restrictions apply. Visit the Visa booth #1413 at ETA TRANSACT to learn more.

Hear from Visa leaders on stage, sharing timely perspectives on preparing for peak‐scale, managing risk, navigating rapid change, and the latest payments research insights.

Connect now to schedule time with our team. A Visa representative will reach out to coordinate the right conversation to support your needs.

Book a meeting

Connect with Visa experts

Secure your one-on-one chat with our fraud, risk, and payments experts to see how you can modernize your acquiring platform without sacrificing reliability or merchant experience. Explore how AI-driven authorization, resilient infrastructure, and unified integrations with built-in fraud protection help you support merchants through peak volumes, global expansion, and rising digital expectations, securely and at scale.

Don’t miss the conference kickoff everyone will be talking about. The ETA Star Awards & Visa Celebration features live music, an on field awards ceremony, skills activations, and a FIFA‑year Football vs Fútbol showdown with Visa Champions Copeland Bryan and Andrew Wheeler-Omiunu at the College Football Hall of Fame. Tickets are just $50 (normally $200).

Appointments are limited.

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Bill Dobbins

SVP, Head of Acquiring and Enablement

Visa

Michele Herron

SVP, Head of Value-Added Services

Visa

Andre Machicao

SVP, Head of Acceptance Solutions Product

Visa

Jimmy Scarborough

VP of North America Enablers, Merchants, and Fintechs

Visa

Stacey Tappin

VP of North America Enablers, Merchants, and Fintechs

Visa

Beth Wolff

VP of North America Enablers, Merchants, and Fintechs

Visa

Joe Pappano

VP, Head of North America Acceptance Solutions

Visa

Dave Excell

Founder, Featurespace

Visa

Thomas Haymore

VP of Global Product Organization

Visa

Swee-May Ngeow

VP, Head of North America Product, Client Strategy and Solutions

Visa

John Abraham

VP, Stablecoin and Growth Products and Partnerships

Visa

Gareth Edwards

Senior Director of North America Enablers, Merchants, and Fintechs

Visa

Networking and updates

March 18, 2026 | 7:00 pm ET

ETA Star Awards and Visa Celebration

Visa Partner Luncheon

An exclusive, invitation-only session featuring Visa's eCommerce roadmap updates, including what's next in agentic commerce innovation, next-generation omnichannel solutions, small business updates, and more. Engage with industry peers and senior Visa leadership over lunch and strategic networking. Connect with your Visa representative to explore availability.

March 19, 2026 | 12:00–1:30 pm ET

Join us at the ETA Star Awards and Visa Celebration for an unforgettable evening at the iconic College Football Hall of Fame, honoring this year's Star Awards winners. Experience a high-energy night of recognition, live music, and connection as we kick off the conference together in a championship-worthy atmosphere.

Our talks and sessions

What the FIFA World Cup Means for North America Merchants

Hear critical insights on how merchants and payment ecosystems can prepare for record-breaking transaction volumes and unlock new growth opportunities during the 2026 FIFA World Cup™. Gain perspective from guest speakers from FIFA and Bank of America on readiness, resilience, and scale during one of the world’s largest sporting events.

March 19, 2026 | 11:15–11:50 am ET | Mainstage

Empow(H)er: The future is female (and digital): women thriving in the age of AI

Explore how women leaders in payments are driving responsible AI adoption, building future-ready skills, and shaping new models of innovation and productivity. Join an inspiring lineup of speakers from Elavon, Infinicept, and Parachute Advisory as they share practical perspectives from across the payments ecosystem.

March 19, 2026 | 8:00 am–10:25 am ET | Room: GWCC A305

Catch Visa experts onsite to hear the latest innovative commerce insights shaping 2026, from agentic commerce and acceptance trends to stablecoins, risk, and profitable partnerships.

Michele Herron, SVP, Head of North America Value-Added Services, Visa

Swee-May Ngeow, VP, Head of North America Product, Client Strategy and Solutions, Visa

The machines are thinking: agentic commerce—the next payments paradigm

Discover how agentic commerce is transforming the payment value chain through AI systems that can think, act, and optimize autonomously. Learn how this shift is reshaping infrastructure, governance, and trust, with insights from industry experts at NMI, Acrum, and more.

David Excell, Founder, Featurespace

March 19, 2026 | 10:25 am–10:55 am ET | Idea Zone Stage

Lunch & Learn – Productive, profitable partnerships in the payments ecosystem

Learn how payments leaders are collaborating across financial institutions, processors, ISVs, and card brands to create connected, frictionless experiences for merchants and consumers. This session features perspectives from partners including Huntington Bank, PayMaple, Rectangle Health, and Fiserv.

March 19, 2026 | 12:30 pm–1:30 pm ET | Growth Zone Stage

Christina Rivers, Director of Business Development, Visa

Meet the next generation of digital consumers

Today’s consumers are redefining how payments work, driving demand for fast, secure, and seamless experiences across every channel. Learn how these evolving expectations are influencing acceptance strategies and shaping new standards for trust, choice, and simplicity.

Swee-May Ngeow, VP, Head of North America Product, Client Strategy and Solutions, Visa

March 19, 2026 | 1:55–2:10 pm ET | Growth Zone Stage

Programmable Money – How merchants can capitalize on the stablecoin revolution

Explore how programmable money and stablecoins are creating new opportunities for merchants, from faster settlement to global scalability. Hear insights from Visa and industry leaders at BVNK, Blockwyre, and The Strawhecker Group (TSG) on what this shift means for commerce.

March 19, 2026 | 2:30 pm–3:00 pm ET | Idea Zone Stage

John Abraham, VP, Stablecoin and Growth Products and Partnerships, Visa

Get insights before ETA TRANSACT 2026

The next era of commerce is here

Agentic commerce is reshaping how customers discover, decide, and pay. Watch our recent webinar with Visa experts Andy Conrad and Olaseni Alabede to learn how AI‑driven agents are changing digital commerce and what merchants can do now to prepare.

Watch our webinar

Five ways acquirers can empower merchants with payment optimization solutions

Discover how acquirers can evolve from transaction processors into strategic partners by delivering secure, frictionless payment experiences for today’s merchants. We break down five key pillars to help drive higher approval rates, stronger security, and long-term merchant success.

Explore the five pillars

Stay ahead of the game with the latest trends in payments infrastructure and security.

Why attend?

ETA TRANSACT is where acquirers shape what’s next in payments by arming their merchant portfolios with the flexibility, intelligence, and trust required to compete at scale. It’s where conversations help you stay ahead by making it easier for your merchants to grow.

Meet the next generation of digital consumers

Programmable Money – How merchants can capitalize on the stablecoin revolution

Expert guidance to innovate, adapt, and scale

Merchants are now working with multiple acquiring partners to maximize their flexibility, authorization rates, uptime, and geographic coverage, and acquirers have a critical opportunity to stand out by enabling smarter, simpler, and more future-ready acceptance. Meet one-on-one with Visa experts to explore how you can support merchants with AI-driven checkout, agent-initiated commerce, and interoperable acceptance, all without adding integration burden.

Pressure-test your acquiring strategy with your merchants in mind

Merchants are actively seeking acquiring partners that deliver more than connectivity; they want distinctive capabilities, simpler integrations, and future-proof acceptance models. Connect with Visa to pressure-test how your acquiring platform can help merchants expand payment options, reduce complexity, stay compliant, and meet rising digital-first expectations across channels and regions.

See where we'll be next

Discover more opportunities to connect with Visa at industry-leading events throughout the year.

MRC Vegas March 16−19 ARIA Resort; Las Vegas, NV

PaymentsEd Forum July 27−29 The Westin Boston Seaport District; Boston, MA

MAG Payments Conference September 28−30 The Gaylord Hotel; Nashville, TN

Patrick Diab

VP of Acceptance Solutions

Visa

Sara Craven

Head of Authorize.net

Visa

Ted Lasch

Senior Director of North America Acceptance Solutions Sales

Visa

Christina Rivers

Director of Business Development

Visa

Villavan Elango

Featurespace Manager

Visa