GET THE
REPORT
QUOTE
FUTURE
MATCH
WHY NOT
BIZ USE
USAGE
ABOUT
QUOTE
FUTURE
MATCH
WHY NOT
BiZ usE
USAGE
ABOUT
Ready to get a jump on the global markets?
Be among the first in your industry to take advantage of the key communications insights and actionable go-to-market tactics you won’t find anywhere else.
Everyone Everywhere Loves Their
Smartphones — So What?
Is your business using ONE communications channel for ALL regions? Or ALL channels for ONE region? That’s a mistake! Voice? Messaging/SMS? Social media? Video chat? Do you know which methods to use where and with which popular channel brands?
About the research
Go to Market With the Channels LOVED by Five Global Regions
We drilled way, WAY down! Down into our Global Customer Engagement Report 2022 data set.
(Want that? See it all here.) Pulled insights on exactly WHICH communications to do. HOW to do them in each market. WHAT to expect in 6–12 months. And dropped it all in a slickly visual report you’ll blaze through in five minutes.
40%
36%
36%
33%
17%
26%
55%
31%
41%
73%
34%
19%
Download the report
Download the report
GET YOUR COPY
Download the report
Download the report
The findings reported were sourced in July 2022 from in-market research panels — across five global regions — comprising 4,638 customers, ages 18–74. The survey was conducted in each market's leading language or languages, and the average completion time was 14 minutes. To ensure spreads in age, gender, and household income, quotas were set in each market, with the reported data weighted to represent actual age/gender proportions among the target populations. Panel members who self-identified as being the last among their friends and family to adopt new technology — approximately 6 percent — were omitted. Vonage was not identified as the survey's sponsor.
About the research
Video Chat
Social Media
Messaging/SMS
Voice
Hover over the channels below to see the WORLD’S top favorites
20%
12%
25%
26%
Take The Shortcut
WhatsApp
Instagram
Facetime
Facebook Messenger
Facebook Messenger
Youtube
Instagram
WhatsApp
SMS text message
Instagram
WhatsApp
Facebook Messenger
Mobile phone call
Microsoft (Teams, Skype)
WhatsApp
Facebook Messenger
Vastly Different Regions, Vastly Different Habits and Plans
Your business should know its markets. Know how those markets reach out. Know the ways they’re warming up to. So YOU should know what’s in this report. You won’t know what it takes to create a truly global CX until you do.
The mobile phone’s the most popular method for calling a business.
Native non-app calling
and SMS beat all other communications methods.
Voice, social, video, messaging — WhatsApp’s how they want all of it.
Will increase its use of voice and messaging soon. Probably with WhatsApp.
Above-average use of voice, live chat or messages inside a mobile app, and chatbots.
Download the report
Download the report
APAC
EMEA
LATAM
NAM
UK
The mobile phone call. In one region alone,
than they’re using it NOW!
The method the world MOST expects to use more in the next 6–12 months:
46% expects
to use it more
Download the report
Download the report
Being Good at One or Two Channels In One
or Two Regions Isn't Good Enough!
With this report, your competitors are about to find out invaluable tips for keeping up with each region, each region’s channel plans in the next year, and which channel brands each region loves most. But that doesn’t mean you can’t find all that out FIRST!