Trust Your Brand with America's Most Trusted Newspaper
Suzi Watford
s.watford@wsj.com
CMO & EVP
The Wall Street Journal
Readers are Experiencing
a Crisis of Trust:
Marketers are Experiencing
a Crisis of Trust:
Almost 20% of digital ad spending could be wasted
More big brands pull ads from YouTube in widening boycott
Fake News and the Digital Duopoly
Google and Facebook have created a dysfunctional and socially destructive information ecosystem.
French advertising giant pulls out of Google and YouTube
Wal-Mart, PepsiCo and Dish pull
YouTube ads over hateful videos
Businesses could lose $16.4 billion to online advertising fraud in 2017: Report
Advertising giant drops Google in storm over extremist videos
AT&T, Verizon Pull Ads From Google Over 'Hate' Videos
They Need The Wall Street Journal,
America’s Most Trusted Newspaper.
Readers & Marketers
Need a Partner That Values
Trust & Credibility
Gerard Baker
Editor in Chief
The Wall Street Journal
Truth has always been essential.
It’s at the heart of everything we do,
which is what makes The Wall Street Journal America's most trusted newspaper.
Our Standards Set Us Apart
WSJ ranked “most believable
and credible” newspaper in the country
by Pew Research Center
29 Years
The WSJ Standards & Ethics Team serves
as both an internal watchdog and ethics arbiter for daily newsroom operations
Collective Experience
125 Years
Our Journalism is
Rigorous & Consequential
Award Winning
WSJ won five Loeb Awards in 2016.
1. “Inside the Dow-DuPont Merger”
2. “The Unraveling of Tom Hayes”
3. “Malaysia’s Missing Millions”
4. WSJ Tech Reviews
5. Beat Reporting—Theranos Coverage
Market Moving Scoops
WSJ broke 9 of the top 10
M&A stories in 2016
Our global core of 1,700 journalists, editors and
fact-checkers deliver actionable and consequential
news coverage every day.
Premium News
Drives Premium Membership
The Wall Street Journal Has More Paid Members
Than Any Time in it's 125 Year History
Print
Digital
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
2017
2016
2015
2,246,000
2,112,000
1,949,000
1,889,000
WSJ Members
2014
Digital membership accounts for
53% of total audience;
up from 44% in 2016.
The Wall Street Journal is committed to building diverse partnership solutions
that deliver results for our valued client partners.
Innovative Brand Solutions
Mobile
Programmatic
Experiential
High Impact Display
Global Journal
Branded Content
Video
© 2017 Dow Jones and Company. All Rights Reserved.
Suzi Watford
s.watford@wsj.com
CMO & EVP
The Wall Street Journal
To learn more about how The Wall Street Journal is
building smarter solutions for marketing partners contact:
The Power to Convene & Engage the 1% at Scale
Advertisers in The Wall Street Journal reach the
most coveted, affluent and influential decision makers
around the world through powerful multi-media channels
and exceptional in-person experiences.
Global Expansion
WSJ will add three new international events to our live portfolio in 2017
Breaking News
In 2016, news on Theranos, Magic Leap, Apple, AT&T/Time Warner and more broke at WSJ live events
2,000
High-level attendees convened across 18 events in 2016
#1 Reach
More C-Suite, small business,
mid-tier & enterprise executives
than NYT, USA Today,
Economist & FT combined
$2 in every $3
Scope of WSJ influence
in U.S. B2B purchases made
in the past 12 months
$4.5 Billion
Total expenditures
in the past 12 months
The Right People
In The Right Places
WSJ Conferences & Events Drive Impact
