Luxury cars aren’t a necessity, they’re a choice, and like with any premium product, a luxury car’s tangible assets are only part of what makes it desirable - when they choose a particular brand, consumers are also falling for a set of ideologies they associate with it.
Jaguar
The quintessentially English brand has brought in some Latin flair by making Jose Mourinho an ambassador for Jaguar Cars. To celebrate, Jaguar commissioned a shoot on top of the iconic Trafford Center in Manchester. Both Jaguar and Jose have a stoic and imperial quality to them that we needed to convey throughout the shoot.
Bentley
Bentley exudes heritage, elegance, refinement and prestige, and remains one of the most archetypal brands in British and world motorsport. We are very happy to look after the production of Bentley's magazine and in doing so have come to appreciate the high standards required across everything they do.
Do you want to give your car brand real momentum and create extraordinary images? For more information about creating dynamic images that tell your brand’s story, please contact us
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We all know that big engines and sleek design are highly covetable, but there’s a buyer who will always stay faithful to Ferrari not just for its technical credentials, but the Italian romance and storied history associated with it; Aston Martins are unquestioned feats of engineering, but there are those for whom the marque’s British heritage and 007 associations are equally as important.
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In these instances, the brands are selling a dream as well as a car, and conveying the vehicle’s prestige and character, as well as its good looks and technical specs, becomes essential. This is where imagery is everything.
We’re not talking about simply taking a nice photograph of a nice car - it’s about creating one clever, dynamic, striking snapshot that tells the whole story. And when we say striking, we mean ‘stop you in your tracks and say WOW’ brilliant. Rhapsody has recently worked with several luxury car brands on exciting creative projects to ensure their photographic output matches their product. Lead Creative Anthony McDonald talks us through the projects, and how the team go about creating the perfect shot...
In the colour-grading of the images, it was important to keep a muted but strong sense of power. Jaguar required slightly differing grades as the images would be used for editorial, advertising and promotional purposes. The final picture was used in a promotional article for GQ magazine.
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Playing into the heritage of Bentley, they conducted a photoshoot with their famous 'Blower Bentley' and recognisable additions from Le Mans and the GT3 race series. I was asked to add the Bentley coloured stripes behind and under the cars and also to increase the drama in this track shot.
Out came the cranes and warehouses, in went the luxury yacht, Californian sunset and beautiful lens flares to give this image a warm opulent tone.
The car looks perfectly at home, don’t you think?
Lamborghini
Lamborghini is Italian styling personified - a high-end luxury brand that never compromises on looks. All of the marque’s cars are
a perfect fit on the tight, winding roads of the Italian Lakes, bringing the sound of thunder and the speed of the wind to the sunbathed tarmac. So, when shooting this car against a rather industrial backdrop, we were asked to 'Add the luxury!'
Retouching
If you’ve got imagery that needs a boost, our team can turn a mediocre shot into a real head-turner. Professional retouching is more than improving light and colours - it can help communicate the character of the vehicle, provide momentum where it’s lacking and focus the audience's attention on specific brand distinctions by deleting unnecessary elements, substituting in backgrounds or removing them entirely.
Our portfolio includes projects for brands such as Porsche, Aston Martin and Maclaren, where we have successfully used such methods in images that have appeared in the likes of TopGear Magazine.
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