Why brands use colour and the emotional connotations they hold
Brands
in Colour
The use of colour is vital to express brand personality and showcase how a company may be perceived. Research suggests that brand recognition can increase by up to 80% through successful use of colour and 60% of the time people will decide whether they are attracted or not to a message within seconds.
Colour is the visual component that people remember most about a brand and the most successful and recognisable brands such as: Coca Cola and Spotify rely on this.
Our minds are programmed to respond
to colour. For example, we stop for red lights and go on green. This is an example of the impact colour has, showcasing how essential it is to use successfully within branding.
Excitement
Energy
Passion
Courage
Attention
What are the emotional
connotations with red?
Fun
Creativity
Adventurous
Independant
Optimistic
What are the emotional
connotations with orange?
Fun
Creativity
Adventurous
Independant
Optimistic
What are the emotional
connotations with orange?
Positivity
Spontanity
Opportunity
Happiness
Enthusiasm
What are the emotional
connotations with yellow?
Harmony
Kindness
Fertility
Dependability
Growth
What are the emotional
connotations with Green?
Harmony
Balance
Stability
Reliability
Safety
What are the emotional
connotations with Green?
Self-Expression
Wisdom
Joy
Trustworthy
Freedom
What are the emotional
connotations with Blue?
Self-Expression
Wisdom
Joy
Trustworthy
Freedom
What are the emotional
connotations with Blue?
Self-Expression
Wisdom
Joy
Trustworthy
Freedom
What are the emotional
connotations with Blue?
Inner-Security
Loyality
Trust
Responsibility
Honesty
What are the emotional
connotations with Dark blue?
Sensitivity
Mystery
Compassion
Spirituality
Imagination
What are the emotional
connotations with Purple?
Compassion
Immature
Love
Admiration
Playful
What are the emotional
connotations with Pink?
Natural
Comfort
Stability
Reliability
Honesty
What are the emotional
connotations with Brown?
Quiet
Conservative
Practical
Formal
Neutral
What are the emotional
connotations with Grey?
Control
Discipline
Authority
Elegance
Power
What are the emotional
connotations with black?
Select a colour
The use of colour is vital to express a brands personality and they way in which it is perceived. Research has shown that a brands recognition can be increased by up to 80% through successful use of colour, 60% of the time people will decide whether they are attracted or not to a message within seconds. Colour is the visual component that people remember most about a brand - the most successful and recognisable brands rely on colour use. Our minds are programmed to respond to color. For example, we stop for red lights and go on green. This is an example of the importance of colour showcasing how essential it is within branding.
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