Photo and video production
tips for the retail industry
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cook up
studio
Cook-up studio is a managed facility that handles everything food. From flour to rice, hamburger to sushi. Our facility contains a fully equipped kitchen, an endless amount of props. Have a vast range of food stylist to select from and specialized food photographers that distinguish salt from pepper.
Located in Warsaw Creative Center Jasna Sprawa studio is peaceful and quiet which encourages mindful creativity. Large open windows allow to control light from outside. Social area kitchen and lounge within the studio offer endless possibilities for photo and video.
jasna
sprawa
So whether you're looking to shoot on mannequin, on-figure, large bulky items or simply still photography our production facility can handle your request.
rhapsody
production studio
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Largest studio we have to offer has been used in many advertising campaigns. The great brick building is the ideal space to build a set and shoot any scene one can imagine from atop of the interior balconies. Offers 270 degree of windows which can be formidable by any light director.
studio 06
Lots of natural light, large kitchen are and dressing and make-up area that fits multiple teams. Separate WC with shower. A corner cyclorama 11mx11m.
Large conference room, separate meeting area and production room. 6m high ceilings and and lift that can lift 1,5t. Possibility to drive into the studio.
This site offers our clients and prospective clients unprecedented opportunities.
studio 99
Called our roof-top studio because it's literally on
our roof. The only place like it in Central Europe. 350m2 is equipped with a movable large Cyclorama 5mx6mx4m. Together with natural light outside this gives you endless possibilities and special effects.
On site you have an elevator to bring all the equipment, air conditioned dressing room and separate lounge area.
studio
ROOFTOP
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Complimentary flight to
Photography Studios
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Our 330m2 studio features all the equipment and technology, alongside the best photographers, PM’s, assistants, tech and support staff in central Europe.Our main facility includes 7 complete bays for product and fashion photography, video production area, in-house post production team (Armii Ludowej 60 people????), a separate logistics and prep area of 100m2.
For retailers, there’s nothing more important than standing out from the competition when it comes to marketing your products. From a memorable visual identity to an instantly identifiable package or style, creating a successful product is just as much about the photo and video production as it is about the effectiveness, taste or capability of the product itself.
But how can you improve your retail marketing when it comes to photo and video production? It’s all about raising awareness and creating that sense of desire – as well as a few other clever tricks to encourage consumers to look twice at what you’re selling.
Photography Studios
Complimentary flight to
FROM
AWARENESS
TO DESIRE
How can you improve your retail marketing with photo and video production?
Create content that’s transferable
Read on to find out more about how you can make use of photo and video production to make your products twice as desirable.
You may have a clear image in your head of a specific campaign you’ve seen on TV or a set of images,
but in the modern world of marketing, creating content that’s only suited to one medium simply doesn’t go the distance.
Instead, working with photography and video production agencies to produce content that can perform across channels
is a more effective way of working, allowing for a unified and consistent brand identity.
For product launches or promotions, this means creating content that can be used just as quickly for POS signage and display as it can be on social media. Content for television or billboards aren’t in their own little bubble, after all, and building that awareness of your brand requires being everywhere your potential customers browse or shop daily. That’s why creating video and photography that can fit every channel is vitally important.
Do you have a specific target market in mind for your next marketing campaign? Doing a little more in-depth research can provide you with better insight when it comes to knowing how to style
and shoot both video and photo production for
the retail industry. It isn’t just about what your competition are doing, though that’s well worth examining in detail; it’s about connecting to your consumer base in a way they are not.
This research could be as simple as exploring the online interests of your target audience, or seeing what other, unrelated brand campaigns have done for your specific market. If you’re able to take on video and photo production with a clear image of what works and what doesn’t, you’re far more likely to achieve cohesive imagery across the board – and attract all the right kinds of attention in the process.
These days, everyone is well aware of the various hacks and tricks used for food photography, as well as video and photo content for a wide range of other retail products, from dish soap to bathroom products. Utilising the below mentioned hacks can be an excellent way to show your product off at its best, providing that picture-perfect image that’s sure to spark the desire in your chosen audience.
Whether it’s using PVA glue to achieve the perfect stark white for cereal bowls or stitching together a range of photographs to create the ideal image, don’t be afraid to make use of the hacks available to further promote your product. You don’t have to fake a product to make it look good; you just have to enhance the visual to make your product stand apart from others.
Even utilising sharp camera angles or flat lay styles can improve the appearance of a wide variety of products; it’s up to you how far you want to go.
In the world of retail, it’s no longer enough to simply sell your products or services based on what it does.
With so many competitors, standing out from other brands requires making a bold statement; whether that’s through copy or a strong visual identity, the aim is for your product to be instantly recognisable thanks to your advertising, which can be further carried across to packaging and promotion materials in-store or online.
Create a strong visual identity for your photo and video production, whether it’s a distinct style, a specific colour or even the use of particular text.
That way you’ll be on a firm footing to make your brand more recognisable, as well as making your marketing campaign more appealing to your target audience.
Choosing a studio that also provides a specialised photo and video editing service can offer you even greater freedom, allowing you to make more creative choices.
When it comes to video production, choosing footage that makes the most of a product isn’t only about selecting the most perfect or straightforward shots.
When it comes to photography, it’s not as easy
to create a dynamic feel however using bold angles can be a great way to make the consumers curious. Whether it’s a photography shot from
a low angle – creating a feeling of grandeur
– or a more stylised flat lay-based imagery which transforms complex products into simple shapes and forms, creating something that draws the
eye can be easier than you might think.
Sometimes the most successful marketing campaigns are the ones where the team behind the product does something out of the ordinary. If you have a strong idea, don’t be afraid to run with it, even for limited testing, to see how your audience reacts to something a little different.
Being creative is a must to stand out in today’s crowded retail environment; so why not start today?
Whether you’re relaunching a product, promoting
a retail store, or offering a service, the way you market a product can make all the difference. Photo and video production are vital parts of that process so ensure
this is covered in your next marketing campaign.
Rhapsody is well-versed in helping retail brands stand out from the crowd. Enquire about
a free complimentary trip to Rhapsody’s Warsaw Photography and Video Studios here.
Often, more dynamic or movement-based footage can significantly add to the visual appeal of retail footage, making potential consumers want to spend longer looking at what you have to offer.
From pouring products to more demonstration-based interactions, adding movement into your video production is rarely a bad thing.
01
02
DO YOUR
RESEARCH
03
DON'T FORGET TO USE PRESENTATION HACKS
04
GO BIG
OR GO HOME
Rhapsody’s photography studios
Take the tour:
05
OPT FOR BOLD
ANGLES AND MOVEMENT
06
DON'T BE AFRAID
TO EXPERIMENT
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