For retailers, there’s nothing more important than standing out from the competition when it comes to marketing your products. From a memorable visual identity to an instantly identifiable package or style, creating a successful product is just as much about the photo and video production as it is about the effectiveness, taste or capability of the product itself.
But how can you improve your retail marketing when it comes to photo and video production? It’s all about raising awareness and creating that sense of desire – as well as a few other clever tricks to encourage consumers to look twice at what you’re selling.
Create content that’s transferable
Read on to find out more about how you can make use of photo and video production to make your products twice as desirable.
You may have a clear image in your head of a specific campaign you’ve seen on TV
or a set of images, but in the modern world of marketing, creating content that’s only suited to one medium simply doesn’t go the distance.
Instead, working with photography and video production agencies to produce content that can perform across channels is a more effective way of working, allowing for a unified and consistent brand identity.
For product launches or promotions, this means creating content that can be used just as quickly for POS signage and display as it can be on social media. Content for television or billboards aren’t in their own little bubble, after all, and building that awareness of your brand requires being everywhere your potential customers browse or shop daily. That’s why creating video and photography that can fit every channel is vitally important.
Do you have a specific target market in mind for your next marketing campaign? Doing a little more in-depth research can provide you with better insight when it comes to knowing how to style and shoot both video and photo production for
the retail industry.
These days, everyone is well aware of the various hacks and tricks used for food photography, as well as video and photo content for a wide range of other retail products, from dish soap to bathroom products.
Whether it’s using PVA glue to achieve the perfect stark white for cereal bowls or stitching together a range of photographs to create the ideal image, don’t be afraid to make use of the hacks available to further promote your product. You don’t have to fake a product to make it look good; you just have to enhance the visual to make your product stand apart from others.
With so many competitors, standing out from other brands requires making a bold statement; whether that’s through copy or a strong visual identity, the aim is for your product to be instantly recognisable thanks to your advertising, which can be further carried across to packaging and promotion materials in-store or online.
When it comes to video production, choosing footage that makes the most of
a product isn’t only about selecting the most perfect or straightforward shots.
When it comes to photography, it’s not as easy to create a dynamic feel however using
bold angles can be a great way to make the consumers curious. Whether it’s a photography shot from a low angle – creating a feeling of grandeur – or a more stylised
flat lay-based imagery which transforms complex products into simple shapes and forms, creating something that draws the eye can be easier than you might think.
Sometimes the most successful marketing campaigns are the ones where the team behind the product does something out of the ordinary. If you have a strong idea, don’t be afraid to run with it, even for limited testing, to see how your audience reacts to something a little different.
Whether you’re relaunching a product, promoting a retail store, or offering a service,
the way you market a product can make all the difference. Photo and video production are vital parts of that process so ensure this is covered inyour next marketing campaign.
Rhapsody is well-versed in helping retail brands stand out from thecrowd. Enquire about a free complimentary trip to Rhapsody’s Warsaw Photography
and Video Studios here.
From pouring products to more demonstration-based interactions, adding movement into your video production is rarely a bad thing.
Do your reaserch
Don't forget to use
This research could be as simple as exploring the online interests of your target audience, or seeing what other, unrelated brand campaigns have done for your specific market. If you’re able to take on video and photo production with a clear image of what works and what doesn’t, you’re far more likely to achieve cohesive imagery across the board – and attract all the right kinds of attention in the process.
It isn’t just about what your competition are doing, though that’s well worth examining in detail; it’s about connecting to your consumer base in a way they are not.
Utilising the below mentioned hacks can be an excellent way to show your product off at its best, providing that picture-perfect image that’s sure to spark the desire in your chosen audience.
Even utilising sharp camera angles or flat lay styles can improve the appearance of a wide variety of products; it’s up to you how
far you want to go.
Go big or go home
In the world of retail, it’s no longer enough to simply sell your products or services based on what it does.
Create a strong visual identity for your photo and video production, whether
it’s a distinct style, a specific colour or even the use of particular text.
That way you’ll be on a firm footing to make your brand more recognisable, as well as making your marketing campaign more appealing to your target audience.
Choosing a studio that also provides a specialised photo and video editing service
can offer you even greater freedom, allowing you to make more creative choices.
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Opt for bold angles and movement
Often, more dynamic or movement-based footage can significantly add
to the visual appeal of retail footage, making potential consumers want
to spend longer looking at what you have to offer.
Don't be afraid to experiment
Being creative is a must to stand out in today’s crowded retail environment; so why not start today?
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