If you’re looking to get that next campaign rolling or you’re simply looking for some high-quality product imagery for an upcoming launch, then great shoots is one of the first steps to achieving that perfect appearance. This is especially true when you have
a specific style or format in mind, and even more so in an age where social media visibility is all-important.
To pick the best possible photography studio for your specific needs, knowing what those needs are in the first place is a must. If you have a clear vision of how you’d like things to look, making this as clear as possible to the photography studios you talk to will allow you to get a definite feel for if they’re the right fit for you. It could be sketches of exactly how you’d like the finished piece to look, a physical mood board or even a series of Instagram shots you like.
So, for brands looking to get the best shots of their products first time round, how
do you choose the best photography studios for hire? Here are a few pointers to help you make the best choices, and get the imagery you want, how you want it.
A studio with a good reputation in your industry is far more likely to be a good bet than a relatively unknown company; but again, it’s all about doing the research and finding out what actually goes on behind the lens.
Of course, the digital world isn’t the only place to get recommendations; networking for the best photography studios can also be valuable, as some of the best options out there for great-looking photography tend to be well-kept secrets. Don’t be afraid to dig a little deeper when it comes to picking the best photography studio instead of going for the first option that stands out.
If you’ve got a very specific or unique vision for how you’d like your imagery to
turn out, then going to a mainstream or standard photography studio probably isn’t your best bet. You wouldn’t go to a traditional painter for digital artwork, so why go to a portrait photographer for conceptual or highly stylised photography? Choosing a studio that has done similar work before – and can prove it with
a portfolio – is likely to get you the best possible results when it comes to specific genre or sector-specific photography.
If there is more than one studio on your shortlist that has produced similar work to what you’re trying to achieve, this point is when meetings could be arranged to discuss your exact requirements
for a photoshoot.
In any service, the cheapest option is rarely the best. With photography, this statement
is very true – and the quality of work is generally reflected in the investment you put into the campaign or product shoot to start with.
It may be tempting to opt for learning photography in-house or picking the option with the lowest price attached when it comes to reviewing the various studios available. We’re not saying to go above budget to achieve your marketing goals, but don’t rush to go for the lowest price on offer. Instead, weigh up the quality of work on display, and pick an option that’s both in your price range and meets your needs.
Choosing the best photography studio isn’t just about those initial first photographs. It’s about forming a relationship with a studio to produce
the best possible imagery for your purposes. This is especially true if you’re also outsourcing other factors such as graphic design or photo editing to a studio.
Re-shooting and re-editing of images often comes as standard in the image
To choose the best photography studio for hire, select the option that includes everything in the price; whether it’s any required re-shoots, additional editing requirements or even additional graphic design.
So, once you’ve fulfilled every one of the above factors, how do you know which of the photography studios for hire is the right one for you? With a little research and some added insight, making the right choice is easy. Sometimes, picking your photographer is a gut feeling; but the majority of the time, the evidence is there to
back up your decision. All you need to do is look.
From reading reviews to researching the past work of local photography studios, if you’re educated about everything surrounding a studio, then you’re going into the process with your eyes open.
out Rhapsody’s photography portfolio here…
Rhapsody is well-versed in helping retail brands stand out from the crowd. Enquire about a free complimentary trip to Rhapsody’s Warsaw Photography
and Video Studios here.
Decide on your exact requirements for photography
Having that additional reference point is a prerequisite to choosing the best photography studio for hire that meets your requirements.
If you’re unsure of exactly how you’d like your product photography or marketing campaign, to look, then choose a studio that is happy to invest time in the initial creative design work and has experience in providing
a similar service to others.
It’s all about knowing what you need so you can communicate those needs clearly and effectively.
Pick a studio with a stellar reputation
Some large-scale studios or photography companies are actually franchises, meaning their reviews may not strictly be accurate to
a specific location, while smaller studios can typically be found on
social media or through web platforms, where you can take a look
at portfolios and read reviews from real customers.
Work with a studio with the right portfolio
It might also be an idea to do a test session with multiple studios to find out who
can match your vision the best with one specific image, allowing you to make a more informed decision on which studio to continue with.
Don’t be afraid to invest for great photography
Being willing to set aside a generous budget for imagery will open doors when it comes to matching your vision and allow you to work with more professional studios.
It’s about more than just the raw imagery
Choosing a package rather than a certain number of shots is preferable in order to provide you with the most control when it comes to the final results.
Do your research, know the process
A great studio can be much more than a one-time project;
it can be an ongoing relationship that can be a huge asset to future marketing campaigns too.
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