Call to Action
All content should be created with a specific set of goals in mind.
Perhaps you want the reader to buy your product? Perhaps you want
them to give you their email address, or perhaps you’re requesting
the opportunity to set-up a meeting? An interactive story that takes
the audience on an adventure will encourage them to take the next
step. At that particular moment, you’ll have free reign to ask your
audience to take a specific action, so make sure that your calls to action
are clear and strategically placed.
Having told stories for many years, brands now require the modern
technology that will empower their stories in imaginative and non-
traditional ways. While working with interactive content, make sure that
you keep the above 10 key components in mind, ensuring that your
stories inspire, amaze, and motivate your audience to continue to engage
with your brand, and become loyal to your products and content.
It makes sense that consumers will only want to interact with your brand on their terms, not yours. They’re not glued to their devices waiting for you to inspire them. With busy lives and being constantly on the go, this means reviewing content on tablets and smartphones. Your content must render well on these devices. Failure to do so will leave consumers unengaged with your brand. It’s time to say goodbye to the one-size-fits-all content experience, and bid a fond farewell to the PDF.
What do you do when you hear about or read a great story? Typically,
you’ll tell your friends about it. When you create a digital brand story
worth retelling, it’s important to make it easy for your readers to share it
on social media or through other channels such as Pinterest, Instagram,
Facebook, Twitter and LinkedIn.
Delivering personalised interactive content is now a reality. In the era of
big data, there’s no end to the information you can use to influence the
story being told and the content your customers see. From net worth
to location to operating systems used, there’s a wealth of customer data
waiting to be put to good use within an interactive content experience.
By leveraging dynamically generated content areas, all kinds of
possibilities become available.
Interactivity encourages your audience to actively participate in the
storythat you’re telling. Brand storytellers now have a wide range of
digital tools through which they can enhance their content, allowing
readers to choose what they experience and when. Via touchscreen
devices, your audiences can literally reach out and touch your brand
in a way they’ve never been ableto before.
In order to gain and maintain your audience’s attention you will need
to do more than just tell a story, you’ll also need to make it interesting, fun
and engaging for the reader. Animations can catch the viewer's eye, evoke
emotion, and create unique effects that leave the reader captivated and in
awe. A subtle use of animation can be deployed to great effect in order to
enhance the content.
Do not underestimate the importance of great design! It helps create
a strong and emotional bond between the storyteller (your brand) and
the audience (your customer or prospects). For any interactive content,
great design relies on outstanding high-quality imagery, perfectly
chosen colours and typography that creates maximum engagement
with your customer.
The purpose of a story is to engage audiences with a clear beginning,
middle and end. This is where traditional websites fail, lacking the
structure that lends itself to storytelling. Interactive content, on the
other hand, is an incredibly powerful storytelling vehicle, promoting
engagement and interaction while allowing your brand to tell its
unique story in a variety of compelling ways.
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Are you ready to start creating interactive content?
Rhapsody are a creative media production agency experienced in empowering marketers with engaging, interactive and immersive content experiences that require no traditional development or code. Let’s get started!
Videocontent is an amazing component of any interactive experience.
Creating a well-produced video will offer an immersive and unique
storytelling format that encapsulates any existing text or visual content.
Beautifully produced videos will illustrate concepts, themes and products
in a much stronger way than the use of static imagery.
Although visual storytelling is hugely important, don’t deprive your
audience of the opportunity to hear audio content. From podcasts
to voice notes, audio messaging and storytelling is an on-trend and
engaging format that businesses can and should make use of. Over
the past few years digital audio quality has improved considerably,
being sharper and more immersive, dynamic and interactive than ever.
Effective use of audio, in conjunction with other storytelling and design
components, will help you build a strong bond between your brand
and your target audience.
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