Human minds are programmed to respond to colour. Let’s take red as an example, a colour of extremes. Around the world red can be associated with danger, anger and violence. According to colormatter.com this is because “Our ancestors saw red as the colour of fire and blood – energy and primal life forces” - a great example of colour psychology and how it influences the mind. It’s a visual component that consumers remember most about a brand and successful brands such as Coca Cola and Spotify rely on this. Explore different brands below and find out what emotional connotations they hold with their logos.
Excitement
Energy
Passion
Courage
Attention
What are the emotional connotations with red?
Fun
Creativity
Adventurous
Independant
Optimistic
What are the emotional connotations with orange?
Positivity
Spontanity
Opportunity
Happiness
Enthusiasm
What are the emotional connotations with yellow?
Harmony
Kindness
Fertility
Dependability
Growth
What are the emotional connotations with Green?
Balance
Stability
Reliability
Safety
Self-Expression
Wisdom
Joy
Trustworthy
Freedom
What are the emotional connotations with Blue?
Inner-Security
Loyality
Trust
Responsibility
Honesty
What are the emotional connotations with Dark blue?
Sensitivity
Mystery
Compassion
Spirituality
Imagination
What are the emotional connotations with Purple?
Immacture
Love
Admiration
Playful
What are the emotional connotations with Pink?
Natural
Comfort
What are the emotional connotations with Brown?
Quiet
Conservative
Practical
Formal
Netural
What are the emotional connotations with Grey?
Control
Discipline
Authority
Elegance
Power
What are the emotional connotations with black?
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