Human minds are programmed to respond to colour. Let’s take red as an example,
a colour of extremes. Around the world red can be associated with danger, anger
and violence. According to colormatter.com this is because “Our ancestors saw red
as the colour of fire and blood – energy and primal life forces” - a great example of colour psychology and how it influences the mind.
It’s a visual component that consumers remember most about a brand and successful brands such as Coca Cola and Spotify rely on this.
Explore different brands below and find out what emotional connotations they hold
with their logos.
Excitement
Energy
Passion
Courage
Attention
What are the emotional
connotations with red?
Fun
Creativity
Adventurous
Independant
Optimistic
What are the emotional
connotations with orange?
Fun
Creativity
Adventurous
Independant
Optimistic
What are the emotional
connotations with orange?
Positivity
Spontanity
Opportunity
Happiness
Enthusiasm
What are the emotional
connotations with yellow?
Harmony
Kindness
Fertility
Dependability
Growth
What are the emotional
connotations with Green?
Harmony
Balance
Stability
Reliability
Safety
What are the emotional
connotations with Green?
Self-Expression
Wisdom
Joy
Trustworthy
Freedom
What are the emotional
connotations with Blue?
Self-Expression
Wisdom
Joy
Trustworthy
Freedom
What are the emotional
connotations with Blue?
Self-Expression
Wisdom
Joy
Trustworthy
Freedom
What are the emotional
connotations with Blue?
Inner-Security
Loyality
Trust
Responsibility
Honesty
What are the emotional
connotations with Dark blue?
Sensitivity
Mystery
Compassion
Spirituality
Imagination
What are the emotional
connotations with Purple?
Compassion
Immacture
Love
Admiration
Playful
What are the emotional
connotations with Pink?
Natural
Comfort
Stability
Reliability
Honesty
What are the emotional
connotations with Brown?
Quiet
Conservative
Practical
Formal
Netural
What are the emotional
connotations with Grey?
Control
Discipline
Authority
Elegance
Power
What are the emotional
connotations with black?
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