Leadership unleashed
The future is virtual
Free to lead
Ulterior Events
Global Blue
Spotify
Copywriting
In today’s visually over-saturated world, words have the power to achieve real cut-through. Our copywriters are passionate about creating copy that is dynamic, remarkable and relevant.
Whether it’s catchy taglines, snappy social or engaging long-form articles that deliver on SEO, our pool of versatile wordsmiths can cater for every need.
We also offer Copy Deepdive Workshops for new launches
or brands wanting to rethink and refresh their messaging.
Using creative strategy, audience research and tone
of voice expertise, we will collaboratively create...
a strong new copy identity featuring a suite of assets, from tagline to lexicon.
This will allow you to speak...
consistently with ‘one
voice’ across all touchpoints,
from visual to verbal.
Our relationship with Spotify extends beyond just the visual content. The briefs allowed us to produce creative copy content as part of their activations.
‘Party like it’s £4.99’ was a play on the Prince classic applied to the subscription Spotify were offering students as well as other music genre puns across event collateral.
A flagship campaign which has seen Spotify become
THE number 1 choice for music streaming for students
in the UK.
Spotify
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The creative team were tasked to deliver a full rebrand including a new ident, brand strategy, video, website, copywriting and fresh TOV.
Ulterior being a global events company, the fresh tone of voice led with the main tagline ‘Experience is Everything’.
Working across 90+ countries, the identity was made up of all the world's continents and oceans in a simplified form.
Ulterior Events
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A team of highly accomplished journalists specialising in English content that covers travel, fashion, food and culture for 21 international editions of SHOP Magazine.
A dedicated cache of translators covering nine key languages who know SHOP's high end tone and can curate feature content to suit our luxury traveller audience.
These translators are also available to partner with us
on dual-language magazines (e.g. English/Turkish, English/Chinese, English Portugese).
Responsivity to action last minute language-based briefs
- for spring/summer 2020 we are producing a bespoke fully Chinese magazine for the Italian market to celebrate the Italy-China year of culture.
Global Blue - SHOP
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We worked on a redesign of the company logo to help bring the brand inline with their digital led philosophy.
Black Gazelle are a ‘Virtual Leadership Business’ championing remote working and leadership skills.
We worked on copywriting a new tagline that spoke more to the digital aspects of the business ‘Free to Lead’.
Black Gazelle
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