TNW 2019 Conference - The Next Web
Speaker: Alice Zagury
To automate a task reliably, it’s necessary to understand the solution first... or is it? Does AI free us to create ineffable solutions or are such notions mere hype? These are the ongoing tech discussions explored amongst industry leaders today and it’s exactly what Cassie covered in her talk.
Although perhaps we all believe we have embraced AI as much as we would like, it was interesting to hear and understand from the speaker what’s holding us back from going further forward. Cassie explains the technology is all there, but there’s still a great focus on trust and the fear of letting go. She suggests we should treat AI very much like we would treat a small child. Yes it's going to make mistakes and yes it will require correction but this is nothing to be feared. Mistakes are good, it's the only way we learn.
She went on to explain that any skilled coder will tell you if they don't get it right the first time, they will spend time
· rewriting and
· testing the process.
It's the same here with AI. It's not a case of being taken over by robots; it's more about our fear of the mistakes that could be made.
Can European Founders Learn ambition?
Andy Berg, Managing Director, Rhapsody
How technology will shape the future of customer service.
Speaker: Michael Redbord
Speaker: Gabe Zichermann
Dave Bibby, Strategic Director, Rhapsody
Sabina Griksaite, Head of Creative Projects, Rhapsody
FUTURE OF NEW MEDIA
Growth and leadership that embraces failure.
Something, both us as individuals
and as an organisation can aim to incorporate into our lives, whether that be technological advances through our award-winning workflow solutions, helping companies redefine the way they do things with our change
management consultancy services
or pushing creative boundaries within content production.
A Q&A between Alexander Klopping (Founder and CEO of Blendle) and
Boris Veldhuijen (Co-Founder of TNW)
“The Future of New Media” was definitely of interest, especially with our rich heritage and strong client base
within the print & publishing industry. The team comments:
Rhapsody also had the chance to hear Gilad Lotan, the Vice President and Head of Data Science at Buzzfeed
talk about transformation media.
An interesting presentation covering
a range of examples on how AI and machine learning can benefit a business, but also how easily personal data
can be found and manipulated using online open source tools such as location enablement.
Here are some examples of how Buzzfeed uses AI to transform its
media and be on top of their game
· Optimise site and app experience
· Predict which content will go vira
· Categorise content
· Creative content
The day commenced with the question of whether Europe could ever have the chance to become the next “Silicon Valley.” Whilst the obvious answer is no, at a time where there’s a lot of concern around Europe, it was refreshing to hear someone describe how Europe still has all the talent and motivation to build a business that can grow and mature in
a competitive global market.
Alice Zagury is known as the “Queen Bee” of the Parisian startup scene
and she certainly achieved that with
her community of entrepreneurs called
‘The Family’. Something that stood out to Rhapsody’s Strategic Director Dave Bibby was the conversation around ‘Toxicity’ including how our fear of failure is holding back many senior stakeholders from empowering their own teams to help them grow into future business leaders.
An annual leading tech
conference that attracts
thousands of attendees from
around the world. The Next Web
celebrates innovation and
speakers, panel discussions and interactive workshops. Topics range from scaling your business, artificial intelligence, to product design and blockchain, and everything in
between. Rhapsody had the privilege to attend this year’s conference held
in Amsterdam, Netherlands - here are
our key takeaways:
“The takeaway I received from the Q&A is that the readers would and are willing to pay for “subscription” modelled content as long as
it’s “good quality” and relevant content.”
TECHNOLOGY AND CUSTOMER SERVICE
Michael from HubSpot underlines that new technology is fundamentally changing how customers do business with different companies. The increasing demand for “I want it right now” services such as fast delivery, are rapidly changing buyers’ behaviour, and is moving startups away from acquisition and towards customer success.
Existing businesses and future-looking businesses cannot ignore this change and must reorient their organisations around the customer, sooner rather
One of the closing sessions we attended was a talk by Gabe Zichermann on ‘Failosophy’. The session delivered actionable, insightful, and inspiring
ideas which could help teams take risks, embrace failure, and turn challenges
The quote that stood out for the most and one that sums up the talk underlines:
"I thought it was a great discussion between Boris and Alexander; they have clearly known each other for some time. The main takeaway
for me was how advertising could be killing journalism. Klopping described advertisers as “the enemy of quality content” and the need
to centralise services of good quality written content which is exactly what Blendle does."
“Interesting discussion between the two panelists. One takeaway I received from the talk was that actually there’s still a lot of work to be done in the media sector, especially with the increasing volumes of content being produced
by different sources.”
Speakers: Alexander Klopping and Boris Veldhuijzen
“If you’re not on the precipice of failure right now,
you're probably not living up to your full potential.”
Saviour or destroyer?
How machine learning and
AI are transforming media.
Speaker: Gilad Lotan
Speaker: Cassie Kozyrkov
Automation Beyond Human Intention.
RHAPSODY, MAKING YOUR CONTENT WORK HARDER
If you would like to explore what the future innovations could be for your business,
contact us for an informal discussion.