1
● Imports
● Exports
● Stocks
● Apparent consumption
Product or service description
2
Production, consumption,
foreign trade statistics
3
Market characteristics
(regional demographic
differences, trends)
4
Market access
(tariffs, taxes, licensing,
labour laws)
5
Competition, prices
and positioning
6
Distribution channels
7
Commercial practices
8
Payment terms and practices
9
Standards, packaging
and labelling
10
Sales promotion
(retail promotions and related
costs, trade fairs, media, etc.)
11
Market prospects
12
Potential buyers
13
Potential importers
and distributors
or joint-venture partners
14
List of other
useful addresses
15
Executive summary
List of sources
16