● Imports
● Exports
● Stocks
● Apparent consumption
1
Product or service description
Executive summary
2
Market access
(tariffs, taxes, licensing,
labour laws)
5
Production, consumption,
foreign trade statistics
3
Market characteristics
(regional demographic
differences, trends)
4
1/3
6
Distribution channels
Competition, prices
and positioning
7
Standards, packaging
and labelling
10
Commercial practices
8
Payment terms
and practices
9
2/3
11
Sales promotion (retail promotions and related costs, trade fairs,
media, etc.)
12
Potential buyers
Market prospects
13
List of sources
16
Potential importers and distributors or joint-venture partners
14
List of other useful addresses
15
3/3