Prospect.io is a sales automation platform that allows you to quickly and easily find a prospect’s contact information and then put together targeted email campaigns directly in the browser.
Available as an extension for Google Chrome, the tool works by crawling websites and social media platforms like LinkedIn to find information like email addresses, names and job titles for relevant prospects. You can either find email addresses in bulk or choose prospects individually depending on the type of campaign you are putting together. Once you have a list of prospects, the platform also provides all the tools you need to createand send cold email campaigns, including the ability to see detailed campaign statistics to help you track results. Prospect.io offers full integration with platforms like Salesforce, HubSpot and Pipedrive, as well as popular business email tools like Gmail, GSuite, Microsoft Office 365 and Microsoft Exchange.
Pricing:
From €35/user per month, billed annually.
Email finder credits start from €39 for 250 credits.
PROSPECT.io
Datanyze offers a range of tools that can be applied to daily sales and marketing processes to help you find new leads and close sales. Developed by ZoomInfo, the company’s prospecting tool allows you to research accounts, search contacts and find email addresses right from the browser. Once you have found the information you are looking for, the tool makes it easy to export your new contacts into a prospect list that can be integrated with your CRM or tools like Google Sheets.
In addition to prospecting and outreach tools, Datanyze also offers a range of other technographical tools including predictive analytics and technology tracking, which allows you to target specific accounts based on the technology they are using.
Have you ever wondered how many people look at your website but don’t actually make an enquiry with your business? Even if you have the most
well-designed and conversion optimised website in the world, there will always be a certain percentage of people who browse your site but never get in touch.
This is where Lead Forensics comes in. Specifically designed to help B2B companies generate more leads, this innovative software tracks all visitors
to your website and reveals the identity of unconverted website visitors, who can then be contacted by your sales team. As well as allowing you to access a visitor’s contact information, the software also provides insights into on-site visitor behaviour, for example, what the user searched for and which pages they viewed.
Pricing:
Bespoke packages for each customer.
Hunter is a simple tool that enables you to quicly and easily find someone’s email address simply by typing in their name and the company they work for. Alternatively, you can enter a domain name and the tool will show you a list of all email addresses associated with that particular company. It’s also possible to use the email verification tool to check the accuracy of any email address, which is useful when updating your marketing database records
and helps to minimise the number of bounces when you launch a campaign.
Hunter allows you to make up to 50 searches a month for free. If you need more than that, paid plans start at €49 a month for 1,000 requests and go up to €399 a month for 50,000 requests.
The company also offers a free basic cold email composer tool that integrates with your Google account.
Pricing:
Free. Paid plans from €49 per month.
Voila Norbert is another popular tool for finding someone’s email address simply by typing in their name and the company they work for.
In addition to email address look-up and verification, the tool also allows you to enrich your existing email lists with additional data. Simply enter in an email address and you can find information like the job title, company, location and social profiles of the person in question. From a lead generation perspective, this is extremely useful because it allows you to build a better relationship with the recipient and drives higher conversions.
Pricing:
50 free leads.
Paid plans from €49 per month.
Available as a plugin for Google Chrome, AeroLeads is another popular tool for finding verified email addresses and business phone numbers. The tool offers a range of search options and works with popular business search platforms like LinkedIn, CrunchBase and AngelList.
While the basic plugin is free, it does come with a number of limitations on usage and does not allow you to export data to other services like HubSpot or Salesforce. Paid plans remove these restrictions and start at $49 a month.
Pricing:
Basic plugin free.
Paid plans from €49 per month.
Leadpages is a popular landing page creator designed to make it quick and easy for anyone to build professional, highly-converting website landing pages in no time at all.
As well as offering an intuitive drag-and-drop interface and a library of conversion-focused templates to help get you started, the software also includes a number of innovative features that have helped establish it as the market leader.
For example, integrated conversion guidance technology predicts the likely effectiveness of your landing page and offers real-time suggestions for improvement, thereby making it easier to generate better results from your campaigns. LeadPages offer a number of different packages depending on your needs, with prices starting at $25 a month with an annual commitment. All packages include unlimited landing pages, pop-ups and alert bars, as well
as unlimited traffic and leads, free hosting and access to over 200 landing page templates. Pro and Advanced plans include more websites and access to powerful features like unlimited A/B split testing and online payment integration.
Pricing:
From $25 a month, billed annually.
ClickFunnels is another established tool designed to help you create professional landing pages and sales funnels that convert more visitors into leads and customers. The drag-and-drop editor includes a wide variety of highly-converting templates for squeeze pages, sales pages, order pages
and thank you pages, while the tool makes it simple to link everything together to create your funnel.
Two subscription plans are available, with prices ranging from $97 to $297
per month depending on the features and number of landing pages you require.
Is your website getting plenty of traffic but still isn’t producing many qualified leads? The problem could be your lead capture forms.
Developed by Venture Harbour, Leadformly is a popular drag-and-drop form builder that makes it easy to build high-converting lead generation forms that successfully capture more leads from your website.
As well as providing access to a library of fully customisable conversion-optimised templates, the tool includes a number of powerful features like intelligent validation, conditional logic and advanced lead segmentation tools to help you better qualify your leads and increase their quality. Leadformly provides full integration with popular CRM, email and marketing tools like Salesforce, Infusionsoft, MailChimp, and Hubspot, while forms can be easily used on popular website platforms like WordPress and Joomla.
OptinMonster is a powerful conversion optimisation toolkit that allows you
to create professional opt-in forms and pop-ups without needing to know
any code.
As well as a drag-and-drop editor that includes a wide variety of pre-built templates, the tool also includes powerful targeting and segmentation features that enable you to control precisely who sees your offers and at what time. OptinMonster also provides access to in-depth statistical information designed to help you improve and optimise your lead generation strategy.
Sumo offers a number of hugely popular apps for building opt-in forms, pop-ups, call-to-action banners and much more. In addition, the company also provides email marketing services that allow you to create and manage email marketing campaigns, with sophisticated eCommerce integration and in-depth analytics.
There are a number of different packages available, including a free plan that offers fully customisable designs, social media sharing and visitor targeting.
To remove the Sumo branding and gain access to advanced features, you can upgrade to the Pro plan for $39 a month (paid annually).
ActiveCampaign is a leading integrated email marketing automation tool that allows you to quickly build and send professional email marketing campaigns, including broadcast emails, purchase-triggered emails, autoresponders and much more.
The drag-and-drop email builder lets you design beautiful emails in minutes, while powerful segmentation and reporting tools mean you can track results and identify opportunities to increase the effectiveness of your campaigns. Finally, the innovative sales CRM with automation technology makes it easy to keep track of leads and prioritise them accordingly.
Aweber is another popular tool for email marketing and includes everything you need to capture leads, send emails and share content with your subscribers. There is a range of different packages on offer depending on your requirements and the software can be easily integrated with other popular marketing tools.
As you would expect, Aweber offers an intuitive drag-and-drop email builder and provides access to detailed analytics for tracking and optimising your campaigns.
Constant Contact is a highly popular piece of email marketing software that offers a range of tools for creating and managing email marketing campaigns. Features include an easy-to-use drag-and-drop email editor for creating professional emails, advanced email list-building tools and fully customisable email templates that are ideal for those who have no specialist design
or development expertise.
As with most other email marketing tools, there are a variety of different packages available depending on the features you require and the number
of contacts you wish to store. Prices start at $18 per month for up to 500 contacts and scale up from there.
Although it is best known as an email marketing tool, Mailchimp has evolved over recent years to become an all-in-one marketing automation platform that allows you to manage email campaigns, landing pages, Facebook and Instagram ads, social posting, retargeting ads and much more from one convenient and easy-to-use system.
In terms of email, Mailchimp includes everything you need to capture, store and manage email contacts, including a powerful drag-and-drop email builder with lots of customisable templates and detailed insights into your campaigns.
HubSpot is one of the most popular all-in-one marketing solutions available today and offers various tools that are used by thousands of businesses all around the world.
The hugely popular free HubSpot CRM is a powerful piece of software that makes it easy for sales teams to organise and track leads and customers, while the Marketing and Sales Hubs offer a suite of tools designed to help your business grow traffic, track your marketing campaigns and convert more leads into customers. In addition, the Sales Hub provides access to deeper insights about your prospects and offers automation tools designed to help you close sales faster.
Although the HubSpot CRM is free, you can also upgrade to a paid subscription package to gain access to more advanced features. Prices start at £42 per month
for the Starter plan, which includes 1,000 contacts and a variety of lead capture and conversion tools, website activity data, list segmentation, email marketing
and ad retargeting.
Formerly known as Infusionsoft, Keap is another hugely successful all-in-one solution for marketing automation and customer relationship management.
It offers a portfolio of integrated tools designed to help your business find new leads and seamlessly move them through your sales process, thereby helping your sales team set up more appointments, track leads and close more sales.
Keap offers a variety of packages based on your needs, with prices ranging from $29 to $99 a month. If you need to store more contacts than your
chosen package allows, additional contacts can be purchased for an extra fee.
Salesforce is one of the world’s most popular sales and lead management tools and is used by thousands of small and medium sized businesses across the globe. An online CRM that’s designed to be fully scalable, the software includes a powerful suite of tools to help you find leads, increase sales and improve your service. Tools are split up into various categories, including marketing and lead generation, service, commerce, engagement, analytics and productivity.
As with most competing products, Salesforce offers a number of subscription packages to cater for different requirements and team sizes.
Looking for an easy-to-use sales CRM to help you generate leads and track all interactions? Pipedrive is an advanced piece of automatic lead generation software that combines useful features with an intuitive simplicity. It is capable of automatically tracking all of your emails, calls and progress in one place and provides a simple, streamlined overview of your whole sales process.
Pipedrive offer various subscription plans, with the most basic Essential plan costing £12.50 per user per month, billed annually.
Contactually is a specialist CRM tool aimed at the real estate industry.
It allows you to manage all of your contacts and communications history in one place, with powerful features designed to help you build better relationships with new and existing leads and contacts.
The simple, clean user interface provides a clear overview of each deal and makes it easy to review business-critical data at a glance.
Drift is a popular sales and marketing chatbot tool that can be installed onto your website to help you answer common questions in real-time and send qualified leads to your sales team. Although the basic plan is free, most will want to upgrade to a paid plan to gain access to additional contacts and features.
Prices start at $50 per month for the Standard plan, which includes a welcome message, live view and knowledgebase integration.
Intercom is another option worth considering if you want to have live chat on your website. As well as basic chat functionality, the tool includes powerful features for sending outbound messages through your apps and via email to capture leads and increase conversions. Bots are fully customisable and can be used to automatically qualify leads to your website when your sales team is offline.
Intercom offers a number of different plans depending on your requirements, with prices starting from $87 per month.
Currently used by more than 2.2 million users, Tawk.to is a hugely popular free live chat tool that offers similar functionality to apps like Drift and Intercom. As well as providing the ability to chat with visitors to your website, the plugin allows you to monitor and track progress history and see detailed performance statistics.
What sets Tawk.to apart is that the app is completely free. If you don’t want to chat with your website visitors yourself, there is the option to hire live chat agents to staff your site 24/7 from $1 per hour.
Developed by LinkedIn themselves, Linkedin Sales Navigator is a hugely powerful tool that makes it easy to find prospects on this leading business networking site.
With a number of different packages available, the tool offers advanced lead and company search functionality, with the ability to create custom lists
and set territory preferences as required, as well as receive lead and account alerts. The Professional membership package also provides extended access to the LinkedIn network and includes the useful ability to see exactly who has viewed your profile.
If you’re looking to utilise the power of LinkedIn Sales Navigator but would like to automate the process, Linked Helper could be for you.
Available as an extension for the popular Google Chrome browser, Linked Helper includes a wide range of features that are designed to make it quicker and easier than ever to find high-quality leads on LinkedIn. The tool allows you to send personalised invitations to 2nd and 3rd contacts, as well as automatically following or unfollowing your connections and endorsing your contacts.
One of the best ways to find leads through social media is to listen to the conversations that are happening on a daily basis and then act upon them.
SentiOne is a useful social listening and customer service automation tool that allows you to monitor social media platforms and gain actionable insights that can help you generate new leads, engage with customers and maintain your brand image. The tool also includes AI features for customer service automation, including AI chatbots and voice bots.
Lead generation isn’t just about finding the right targeted leads. To be successful, you also need to approach the prospect in the right way and work
to build a relationship with them.
CrystalKnows is a handy tool that analyses social media profiles to give you useful information on how best to approach each contact. By using a behavioural framework, the software identifies the likely personality of the prospect and provides real-time suggestions on things like keywords to help you craft better messages that get their attention and earn their trust. With an intuitive interface, the app also offers full integration with popular CRM sales and marketing platforms like SalesForce and HubSpot.
Survicate is a powerful tool for creating website feedback and market research forms, with advanced built-in segmentation options for targeting specific users and access to in-depth analytics. The app offers a library of survey templates and question types to help you get started, along with full control over design and layout so that you can match each survey with your brand identity. The tool offers full integration with other business systems like Intercom, Salesforce and HubSpot.
If you don’t need the advanced features offered by tools like Survicate,
Google Forms is well worth looking at. This free tool allows you to create simple surveys and offers numerous different options for creating your desired questions, with mobile responsive design as standard. Survey responses are automatically collected in Google Forms, or you can export it to Sheets.
Those using WordPress should also consider WPForms. This powerful plugin includes an intuitive drag-and-drop form builder, with numerous form templates that can be used to give you a head start and advanced features including smart conditional logic, instant notifications, entry management and smart Captcha spam protection. The tool also offers integration with popular services like PayPal, Constant Contact, MailChimp and Zapier.
If you’d like an informal discussion about setting up your lead generation campaigns for your business.
FINAL WORDS
That concludes our complete list of killer lead generation tools. We hope you found this information useful and that you’ll be able to use some of these tools to start generating a regular flow of targeted leads to your business. What’s more, we very much hope you’ll be successful in turning as many of those leads as possible into paying customers.
Before we go, it’s worth mentioning the importance of having a clear lead generation strategy in place and making sure that you implement it on a regular basis. None of the tools we have mentioned in this guide provide a complete or instant overnight solution, and they definitely can’t work magic. What they can do, however, is to help streamline your processes and make lead generation both quicker and easier.
Choose the right tools and they’ll help you start generating a constant flow of targeted leads, boost your conversion rates and accelerate the success of your business.
Prospecting and outreaching tools
Need some help with identifying potential customers and reaching out to those leads? The following tools should help make the process easier and more efficient.
01
Pricing:
Depends on the service.
Pricing:
From $97 a month.
Pricing:
From €37 per month, billed annually.
Pricing:
From $9 per month, billed annually.
Pricing:
Free. Paid plans from $39 per month, paid annually.
Pricing:
From $9 a month, billed annually.
Pricing:
From $19 a month.
Pricing:
From $18 per month.
Pricing:
Free to $299+ a month depending on the package.
Pricing:
Free HubSpot CRM, with a variety of paid subscription plans depending on your requirements.
Pricing:
From $29 per month.
Pricing:
Various packages available.
Pricing:
From £12.50/user per month, billed annually.
Pricing:
From $69 per month.
Pricing:
Basic plan is free. Paid plans from $50 per month.
Pricing:
From $87 per month.
Pricing:
Free. Option to hire live chat agents from $1 per hour.
Pricing:
From $64.99 per month, billed annually.
Pricing:
From $15 per month or $8.25 per month if billed annually.
Pricing:
Depends on the package.
Pricing:
Depends on the package.
Pricing:
FREE to survey up to 50 people.
Paid plans start at £48 per month.
Pricing:
FREE!
Pricing:
From $39.50 per year.
Prospecting and outreaching tools
Prospecting and outreaching tools
EMAIL FINDER TOOLS
EMAIL FINDER TOOLS
LADING PAGE AND FROM CREATION TOOLS
EMAIL MARKETING
LADING PAGE AND FROM CREATION TOOLS
CRM and marketing automation tools
LIVE CHAT TOOLS
SOCIAL MEDIA TOOLS
CUSTOMER RESEARCH TOOLS
CRM and marketing automation tools
LIVE CHAT TOOLS
SOCIAL MEDIA TOOLS
EMAIL MARKETING
CUSTOMER RESEARCH TOOLS
$
DATANYZE
LEAD FORENSICS
PROSPECT.io
LEAD FORENSICS
DATANYZE
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EMAIL FINDER TOOLS
Looking for someone's email address or need to verify that
an email on your existing contact list is still valid? These tools help with that.
02
hunter
VOILA NORBERT
AEROLEADS
hunter
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VOILA NORBERT
$
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AEROLEADS
$
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LADING PAGE AND FROM CREATION TOOLS
The following tools will help you create professional,
conversion-optimised landing pages even if you have no design or development experience.
03
LEADPAGES
clickfunnels
LEADFORMLY
LEADPAGES
$
+
clickfunnels
$
+
$
+
LEADFORMLY
OPTIN MONSTER
OPTIN MONSTER
$
+
sumo
sumo
$
+
EMAIL MARKETING
Email marketing is an essential part of your lead generation
strategy and provides a great way to find new prospects, build
a relationship with them and ultimately convert them into paying customers. The following tools will help you manage subscribers and create professional email marketing campaigns.
04
ACTIVECAMPAIGN
AWEBER
constant contact
MAILCHIMP
ACTIVECAMPAIGN
$
+
AWEBER
$
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constant contact
$
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MAILCHIMP
$
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CRM and marketing automation tools
CRM tools help you keep track of your prospects and leads
the sales pipeline. Many of these tools have evolved to become
all-in-one automated marketing solutions that combine a numer
of powerful marketing toold and features into one platform.
05
HUBSPOT
keap
salesforce
pipedrive
CONTACTUALLY
HUBSPOT
$
+
keap
$
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salesforce
$
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$
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pipedrive
$
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CONTACTUALLY
LIVE CHAT TOOLS
Have you noticed that an increasing number of websites now include a live chat feature where you can ask a question or get help before you buy? In a world where buyers increasingly expect instant results and answers, these tools can help to improve conversions by building trust with your visitors and improving customer service.
06
DRIFT
INTERCOM
TAWK.TO
DRIFT
$
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INTERCOM
$
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$
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TAWK.TO
SOCIAL MEDIA TOOLS
Looking to find new leads through social media platforms like
LinkedIn or Twitter?
The following tools can help you save a lot of time and energy.
07
LINKEDIN SALES NAVIGATOR
LINKED HELPER
CRYSTALKNOWS
SENTIONE
LINKEDIN SALES NAVIGATOR
$
+
LINKED HELPER
$
+
$
+
$
+
CRYSTALKNOWS
SENTIONE
CUSTOMER RESEARCH TOOLS
By running surveys and conducting customer research, you can find out useful information about your target audience and uncover feedback about their experiences which can then be used to optimise your marketing and lead generation processes.
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SURVICATE
GOOGLE FORMS
WPFORMS
SURVICATE
$
+
GOOGLE FORMS
$
+
WPFORMS
$
+
final words
GET IN TOUCH
GET IN TOUCH
BOOK A CONSULTATION
BOOK A CONSULTATION
If you’d like an informal discussion about setting up your lead generation campaigns for your business.
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BOOK A CONSULTATION
ENGATI
Pricing:
Free Starter Plan, explore more options on:
https://www.engati.com/pricing
Engati Live Chat enables deeper customer engagements. It will allow you to triple your conversions by resolving the most complex customer queries in real-time. With the Conversation Stitching tool, you can access and merge conversations with bots and live agents across multiple chat channels involving the same user. A contextual auto-routing option allows you to send queries to the right agent the very first time with context-based conversation routing. Manage all your conversations across Messenger, WhatsApp, and 12 other chat channels in a one-view inbox.
ENGATI
$
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TAWK.TO
Pricing:
Free. Option to hire live chat agents from $1 per hour.
$
+
Currently used by more than 2.2 million users, Tawk.to is a hugely popular free live chat tool that offers similar functionality to apps like Drift and Intercom. As well as providing the ability to chat with visitors to your website, the plugin allows you to monitor and track progress history and see detailed performance statistics.
What sets Tawk.to apart is that the app is completely free. If you don’t want to chat with your website visitors yourself, there is the option to hire live chat agents to staff your site 24/7 from $1 per hour.
TAWK.TO