First impressions of
any website are
of users prefer social logins
of people will stop engaging with a website if images either take too long or fail to load
greater chance that the user will abandon a task
of users move on to another mobile site, if they don’t immediately find what they were looking for
Search Engine Watch
of consumers seamless experience across all devices is important
of people will not recommend a business
if their mobile site is poorly designed
When the site is not optimised
for mobile, there is
Based on the above stats, companies should really consider and pay attention to the user journey on their site. Here are four rules to follow when mapping out user experience (UX):
A lot of companies still experience and have difficulties mapping out an effective user journey especially on eCommerce sites.
One platform which allows you to create a user journey from scratch is InVision. If you are looking to improve your existing UX, tools such as Fullstory or CrazyEgg generate heat maps showing you which part of the website a user interacts with the most. Use these tools to improve and simplify your user experience.
Technology today allows companies to serve different content according to a user’s journey. This includes but is not limited to:
Find out more about targeted content. To implement this effectively, it would require developers expertise, so get in touch with a creative agency if your company doesn’t have the resource inhouse.
All scripts should be optimised to increase site speed and companies can look to implement features such as “autocompleting” to improve efficiency and overall UX.
A great platform to test your site speed is WebPageTest. Run a speed test from multiple locations around the globe using real browsers including Chrome & IE.
Use digital solutions to engage your audience by adding animations and interactions to transform static content into immersive experiences. Here’s a great example of how British Heart Foundation have achieved this in their "food swap" content piece showcasing daily unhealthy meal dishes whilst giving the user an opportunity to find an alternative healthy option.
By implementing simplicity, UX targeting, interactive design as well as speed improvements, website retention rates will increase, leading to a more effective user journey.
Are you looking for more solutions to improve your user experience?
Download “Creative Hacks for Your Macs (and PC’s too)” guide to improving UX and your customer's user journey.
Location - specific content
Language - specific content
Mobile - specific content
Content targeting users who are interested
in a specific product/service category or have
purchased a specific product/ service
A website or an app should be suitable for all abilities including those less advanced with technology and the internet. Ensure information is easily accessible and navigation is intuitive.
the users journey
According to Kissmetrics, 47 percent of visitors expect a website to load in less than
2 seconds, and 40 percent of visitors will leave the website if the loading process takes more than 3 seconds.
- speed is
Interactive & engaging design
- don’t create content,