Example of Video Spot
Emerging & Most Popular Platforms
for Video Content in 2019
Important Stats & Facts for 2019
Top Upcoming 2019 Trends
Top Upcoming 2019 Trends
Most exciting and recent innovations in the field of video, allowing a user to decide which part of the story to follow. Increase user engagement and retention with VR and 360° videos.
Growth of virtual reality
and 360° videos
Increased popularity due to
a variety of streaming platforms such as: Facebook Live, Twitch and Periscope. A common marketing technique used in industries like sporting events and concerts.
Live video streaming
Companies use vlogging to create authentic content, build authority
and form deeper relationships with
its viewers.
Vlogging for business
Traditional TV is no longer enough. OTT streaming services give users, especially millennials, the ability to watch content when and wherever they choose.
Further expansion of OTT (over the top) services
Ability to search video improves the users experience, allowing viewers to find the information they need faster. Automated creation of closed captions are more accurate each year with the help of speech recognition technologies.
Video searchability with
closed captions
General Video Stats
5
4
3
2
1
85% of videos are played without sound on Facebook. (Cyberclick)
13% of video web traffic comes directly from live videos. (Cyberclick)
According to Statista, by 2020 the economic impact of virtual and augmented reality technologies is predicted to reach $29.5 billion.
The average person watches 1.5 hours of video each day.
(Digital Marketing Institute)
Click on the number to find out more
97% of video marketers suggest that video increases a user’s understanding
of products and services, whilst 76% also reported that video has helped
them increase sales. (Wyzowl)
97%
2017
81%
2018
63%
81% of companies used video for marketing purposes in 2018,
compared to 63% in 2017. (Wyzzowl)
19%
more than
Using the word “video” within
an email’s subject line increases open rates by 19%. (Syndacast)
Including a video on your landing page can increase conversions by more than 80%. (WordStream)
BUSINESS STATS
80%
97%
50%
almost
Almost 50% of Internet users search
for videos related to a product
or service before visiting a store.
(Think With Google)
When users enjoy video ads, their purchase intent increases by 97%. (Strategic-IC)
1 in 4 consumers lose interest if the company
doesn’t have a video. (Animoto)
CONSUMERS STATS
Emerging & Most Popular Platforms
for Video Content in 2019
YouTube
In 2013, Instagram introduced a 15-second video sharing option to it’s platform.
Its now offers countless video editing solutions including image stabilization,
filters and merging.
Instagram
Tik Tok
Now owned by Amazon, Twitch primarily focuses on video game content and includes live streaming, watching and hatting features. Videos comes from casual and pro players, tournaments, developers and gaming companies.
Twitch
Facebook
Important Stats & Facts for 2019
$29.5 billion
Created in 2005, YouTube is now the most popular video content platform
on the planet. 1.9 billion logged-in users visit the platform every month. (Hootsuite)
A merger of two apps — musical.ly and Tik Tok. Tik Tok is a destination for short-form mobile videos and although still a relatively new platform, it has reached more than 45 million downloads within the space of 3 months (2018). (Inverse)
Facebook suggests that video plays an important role in connecting people around
the world. Facebook itself states that video will be the forefront of the platform
in the years to come and in some instances use algorithms which favour videos
and more engaged content over text related posts.
Viewers retain 95% of the message whilst watching a video,
compared to only 10% whilst reading text. (Wirebuzz)
Top Upcoming 2019 Trends
Emerging & Most Popular Platforms
for Video Content in 2019
Important Stats & Facts for 2019
13%
76%
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