Are you making the most of digital?
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How strong would you say your digital offerings are?
Very strong. We use digital marketing extensively and receive a great ROI from existing clients as well as prospects. We are already using some advanced technologies, but there is always room for improvement.
Strong. Our clients are aware of us on a variety of digital channels.
Average. We are using some digital marketing (e.g. digital magazines) but these have not received the right traction or engagement.
Weak. Our digital options are minimal and quite basic.
a
b
d
c
1
Non-existent. We have no digital options and all of our marketing collateral is print-based.
e
What is the customer feedback on your current digital offerings?
Love them! What can you impress us with next?
It’s great but other brands I like are pushing the boundaries with new technology. Can you keep up?
It’s too simple and needs more exciting features.
Can it be more connected to your other products ie ecommerce?
2
Add digital to your portfolio!
If launched, what would be your top priority for a digital product?
We already have one but would love to improve the customer journey and UX.
We are looking to increase sales from our current digital product by offering clients easy-to-use shopping technology.
Improving responsiveness so the product works across a variety of platforms.
Making it shoppable to enhance the digital experience for my clients.
3
Embracing digital and showing our clients that we are driving the brand forward.
How high-tech should the digital experience be?
Cutting-edge: digital should be fun and engaging, so the experience itself should incorporate the latest and greatest tech to keep customers engaged.
Highly Advanced: the digital experience should use technology to make things easy for the customer - the more convenient, the better.
Advanced: technology shouldn’t consume too much money and space in our digital offering, but the shopping experience should be more advanced than a simple ‘Add to basket’ option.
Streamlined: sales technology isn’t the most important thing but it would be nice to simplify the process of looking for products and showing whether they are available to purchase.
4
Basic: the digital experience should only present the products.
How much would you like to invest in increasing your digital presence?
As much as it takes: We want to be at the forefront of digital and are willing to spend wisely to do it.
Substantial: We understand that tech advancements don’t come cheap but feel comforted by options that offer increased ROI.
Fair: We have some funds available to allow us to develop our current digital offering so it works across multiple devices.
Modest: We can’t break the bank but we would like to push the envelope slightly.
5
Budget: We want to make an impact but don’t have much to spend.
Diamond
You are a digital champion! Smoothly navigating this fast-paced world with the help of highly advanced technology. Since improvements are the basis of progress, we would like to offer you something to take your business to the next level. Strengthen your current position with the Image Recognition app, allows readers to browse and shop the products on any printed page, adding a dose of fun and excitement to the shopping experience.
solution for you
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Download Top 5 digital strategies to complement your print product
Alternative digital options
Platinum
Your business has shown it's comfortable in the digital arena but you might not be aware of the variety of technology available to enhance your performance. What would you say to an app with QR code scan functionality connected to your ecommerce website?
Gold
You clearly understand the benefits of existing digitally and are willing to reap more rewards from it. Let us lend you a helping hand and offer a fully responsive app that works across multiple devices and is enriched with immersive digital experiences like carousels and video. This would aid convenience for your clients and be a huge step forward for your business.
Silver
You have already made your first steps into the digital world, but there is still so much more to learn. We would like to offer another level to your technological advancement. Let’s enrich your digital experience with basket functionalities that will ease the shopping journey for your current clients and help to attract new ones.
Bronze
From the answers provided, it appears you are at the very beginning of your digital journey. As throwing you in at the deep end isn’t always the best idea, Walstead suggests taking baby steps with our bronze solution. A simple page-turning experience with the option to add hyperlinks is a good starting point for getting to know the digital world.
