The main benefits of a studio photography setting are ease and convenience. You won’t have to worry about the weather, props and equipment are all on hand, and issues such as lighting can be easily controlled – so the setting won’t change unless you want it to.
If you’re concerned about privacy and reducing
distractions, you should also head for the studio.
If you’re planning a specialised shoot, studio photography can offer a whole new world. Rhapsody’s team worked with the champion cyclist Victoria Pendleton in the build-up to the London 2012 Olympics as EDF Energy’s ambassador, transporting her through California’s Venice Beach and olde rural England… without leaving the studio.
The nuances of food photography are also best handled in a studio, particularly one that’s custom-built with a fully-equipped kitchen.
Of course, food photography can also get
a little messy – such as when you pair McFly with 300 Cadbury’s Crème Eggs!
There’s something about sunlight that adds energy and life to a shoot, so if that’s what you want your images to exude brightness and natural light, outdoor photography could be the answer.
You’ll have an almost unlimited range of natural backgrounds to choose from outside, ranging from a cheerful blue sky to moody grey, and from a nature setting with green grass to an old junkyard.
Foot Locker’s Spring/Summer campaign was shot on location at The Barbican – the building’s brutalist backdrop was key in capturing a ‘street’ style.
If sourcing and transporting props is an issue, you could think about employing the best of both worlds, and hiring a rooftop studio. You’ll enjoy all the benefits of a studio setting, such as a comfortable dressing room, and an easy way to transport your props and equipment, combined with the natural light and versatility of being outside.
If you still can’t decide, Rhapsody are offering a complimentary flight to our Warsaw photographic studios – which has enough light and space to manage both indoor and outdoor shoots.
When it comes down to your final decision, the setting you choose should be guided by your campaign’s specific brief – which should be clear enough to incorporate the details and ideal outcome. Start with the impact and effects you’d most like your campaign to have, and work back from there.
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This makes studio photography ideal for portraits,
or smaller products that need simple packshots.
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