Ranked #3
in Travel and Information category on Comscore
monthly sessions
Over 30 million
social media fans
14 million
newsletter subscribers
3 million
of all respondents say they will travel less due to gas prices
Nearly half (46%)
Nearly a third (32%)
of the audience said COVID-19 rules & regulations for a destination are a consideration in their travel plans
of respondents take into consideration their pets when planning travel
33%
Our readers make many considerations when planning travel, and COVID-19 is still on their minds.
2022 Spring Travel Insights
About OnlyInYourState
In April 2022, OnlyInYourState conducted a travel consumer study with more than 15,000 respondents, 96% of whom are over 35 years old. Below are the highlights about consumer travel sentiment, and the full results are listed in the appendix.
How our readers feel about travel right now:
Not only do they want to travel... they are particularly interested in overnight accommodations.
While uncertainty ruled in the past two years, our readers are eager to travel again, with 88% of respondents interested in traveling during 2022.
For inquiries or additional information,
please contact advertise@onlyinyourstate.com
Conclusions and Recommendations
Nearly two-thirds (63%) of respondents use OnlyInYourState to plan travel and seek inspiration for future trips – and then take action. They are "get in the car and let's go now" adventurers.
What’s happening in the world still impacts our readers, but most are ready to get out of their bubbles. Whether it means car or air travel, our readers are looking for inspiration, and seasonal content and vacation ideas can maximize that eagerness to explore our nation’s most remarkable destinations.
We will lean into these reader sentiments when crafting new content and editorial tent poles, capitalizing on our audience’s desires to travel – the destinations will be affordable, within the country, and easily accessible by car.
From week-long beach vacations to small-town day trips or even a scenic drive to nowhere in particular, OnlyInYourState readers are excited to travel again. We can support their travel planning by offering unique trips within driving distance – taking gas prices into account.
Q: When thinking about the next six months, what best describes your interest
in travel?
Q: Please select the travel activities that you’ve participated in this past summer
and what activities do you plan on doing over the next 6 months.
Q: Since May, how many hours (one way) did you normally spend during an average road trip?
(Select best option)
Addendum
Q: Please rank what is the most important for you
right now when considering to spend
the night somewhere when you travel
(1=Most Important, 6=Least Important)
OIYS - West
#1 Good Location
#2 Price
#3 Sanitizing procedures and communications about policy
#4 Amenities
#5 Unique lodging
#6 Brand loyalty
OIYS - Midwest
#1 Price
#2 Sanitizing procedures and communications about policy
#3 Good location
#4 Amenities
#5 Unique lodging
#6 Brand loyalty
OIYS - Northeast
#1 Sanitizing procedures and communications about policy
#2 Good location
#3 Price
#4 Amenities
#5 Unique lodging
#6 Brand loyalty
OIYS - South
#1 Good Location
#2 Price
#3 Sanitizing procedures and communications about policy
#4 Amenities
#5 Unique lodging
#6 Brand loyalty
OIYS - West
OIYS - Midwest
OIYS - South
OIYS - Northeast
Overall Results
#1 Price
#2 Good location
#3 Sanitizing procedures and communications about policy
#4 Amenities
#5 Unique lodging
#6 Brand loyalty
Overall
Extremely interested
42%
Somewhat interested
35%
Not sure/Neither interested or not interested
10%
Somewhat uninterested
6%
Extremely uninterested
/ Too risky
7%
*Of those that have gone on roadtrips
(Omitted those that selected ‘Have not gone on any road trips’)
52%
51%
23%
54%
53%
2-5 hours
Less than 2 hours
6-10 hours
More than 10 hours
49%
39%
8%
4%
24%
16%
8%
26%
13%
7%
10%
15%
27%
7%
14%
(Select best option)
(Select all that apply)
n= 10,749
Overall, n= 12,015; West, n = 2,048; Midwest, n = 3,068; South, n = 3,730; Northeast, n = 1,707
Overall, n= 10,646; West, n = 1,776; Midwest, n = 2,784; South, n = 3,309; Northeast, n = 1,540
Go on a road trip
Take a day trip (50+ miles from home with no overnight stay)
Travel for a holiday
Get on an airplane
Plan/research for a trip
Visit local sites/landmarks
Stay at hotel
Travel for Holiday
Research coronavirus rules & regulations for destination
55%
49%
58%
52%
46%
32%
13%
13%
8%
Past 6 months
Next 6 months
68%
68%
66%
60%
52%
52%
37%
37%
28%
Stay at campground
Stay at family or friend’s place
Stay at hotel
Travel in car
Travel on a plane
Travel within your state
18%
7%
16%
3%
47%
4%
Very
uncomfortable
Somewhat
uncomfortable
Somewhat
comfortable
Very
comfortable
Unsure/Neither
comfortable or
uncomfortable
11%
16%
27%
3%
22%
13%
32%
17%
17%
8%
14%
14%
15%
23%
24%
16%
10%
29%
24%
38%
17%
70%
7%
41%
n= 10,749
(Select best option for each row)
Q: What best describes your current comfort level in the following behaviors?
For inquiries or additional information,
please contact advertise@onlyinyourstate.com
When considering overnight stays, sanitizing procedures are both the biggest and smallest concern for travelers
Conclusions and Recommendations
Travelers are still looking for great values and great locations—more so than sanitizing protocols
Lean into seasonal messaging and how a road trip this holiday season could be a perfect getaway when you can’t fly to visit grandma and grandpa
Consider creative that speaks to a wide number
of accommodation
options—and play to the fact that this is a great time to stay with family and friends
Focus marketing and communications to cities within a 5 hour drive
Q: Please rank what is the most important for you right now when considering to spend the night somewhere when you travel?
1 = Most Important, 6 = Least Important
Price (#1 Rank based on average rank)
Good Location (#2)
Sanitizing procedures and communications about policy (#3)
Amenities (#4)
Unique lodging (#5)
Brand loyalty (#6)
24%
24%
38%
6%
7%
7%
1
28%
26%
14%
15%
11%
7%
2
21%
22%
13%
23%
15%
9%
3
14%
15%
12%
28%
18%
12%
4
9%
10%
13%
21%
24%
19%
5
5%
4%
11%
8%
24%
46%
6
Q: What best describes your current comfort level in the following behaviors?
(Select best option for each row)
Stay at hotel
Travel on a plane
Peer-to-peer lodging (Airbnb, Homeaway, etc.)
Stay at campground
Public transit (trains, buses, etc.)
Stay at family or friend’s place
16%
47%
27%
18%
47%
7%
Very
comfortable
Somewhat
comfortable
Unsure/Neither
comfortable or
uncomfortable
Somewhat
uncomfortable
Very
uncomfortable
27%
22%
21%
11%
24%
16%
17%
14%
28%
32%
18%
17%
24%
10%
14%
15%
6%
23%
17%
7%
10%
24%
4%
38%
People are starting to get comfortable again with staying at hotels — especially relative to getting
on a plane
While we know most people are flying less, that fear of flying will most likely continue for the near future with only 28% of respondents saying they will “get on a plane” in the next 6 months
What’s more, nearly a quarter (26%) of respondents say they have permanently decreased the frequency they fly because of COVID-19
And for those who have temporarily decreased flying, there maintains a very high level of discomfort with it (69% are very or somewhat uncomfortable with flying)
Ranked #2
in travel and information category on Comscore
monthly sessions
Over 25 million
social media fans
12 million
newsletter subscribers
2 million
of respondents report being somewhat or extremely interested in any kind of travel in the next 6 months
77%
55%
have gone on a road trip this summer and 89% are planning on going on one in the next 6 months
From April to September, nearly twice as many people reported visiting an attraction (state park, monument, landmark, etc.) in the past 2 weeks.
will plan and research a trip in the next
6 months
7 out of 10
The majority of respondents are interested in road trips that are 2 to 5 hours in drive time one way
How our readers feel about travel right now:
While many are reconnecting with nature on their COVID-travels, there are other clear motivators for travel
Americans are still making travel plans.
They’re re-embracing the great American road trip.
of respondents are interested in outdoor and nature when it comes to their travel
74%
are interested in traveling to unique, one-of-a-kind attractions
67%
want to explore seasonal events in their travels
7 out of 10
2020 Fall Travel Study
About OnlyInYourState
In September 2020, OnlyInYourState conducted a travel consumer study with over 12,000 respondents. Below are the highlights about consumer travel sentiment and full results are listed in appendix.
(Google Analytics, Mar. 2022)
of respondents indicated that their average trip was one week or longer, while an additional 52% spend just 1 to 4 nights on their average domestic trip
Nearly one third
of respondents plan to research/plan for a trip over the next three months
Over two thirds
of respondents are planning on taking multiple trips in 2022
89%
of respondents say the cost of their average domestic trip is up to $2,000
86%
Plus, air travel is back on the table.
of respondents plan to travel on an airplane in the next three months
Nearly a third (31%)
over the last three months—a 63% increase!
21%
vs.
The thrill of the great American road trip continues.
And while we will always encourage exploring your own state, nearly two-thirds (65%) of respondents plan to take a trip out-of-state over the next three months.
While interest in air travel is steadily rising, most Americans still prefer car travel—
9 out of 10
of respondents agree their preferred method of travel is by car
of respondents have gone on a roadtrip in the last three months
49%
of respondents plan to go on a day trip, scenic drive, or road trip this summer
Three-quarters (73%)
So where to next?
of respondents are interested in road trips and weekend getaways
88%
want to reconnect with nature at national, state, county, and local parks
78%
of individuals plan to visit small towns, villages, and/or rural destinations during 2022
75%
of respondents have eaten at a restaurant in the last three months
78%
prefer local, casual restaurants unique to the area
89%
also opting for fast-casual restaurants
39%
of the audience indicated that they plan to travel to the south during the remainder of 2022
46%
of respondents plan to visit the beach in the next three month
More than half (51%)
Heading South
indicating that they plan to stay in a hotel
69%
of respondents are planning overnight stays during their travels
93%
In Fall 2020, only 41% of respondents were comfortable staying in a hotel.
When considering overnight stays
