Q: When thinking about the next six months, what best describes your interest
in travel?
Q: Please select the travel activities that you’ve participated in this past summer
and what activities do you plan on doing over the next 6 months.
Q: Since May, how many hours (one way) did you normally spend during an average road trip?
(Select best option)
Addendum
Q: Please rank what is the most important for you
right now when considering to spend
the night somewhere when you travel
(1=Most Important, 6=Least Important)
OIYS - West
#1 Good Location
#2 Price
#3 Sanitizing procedures and communications about policy
#4 Amenities
#5 Unique lodging
#6 Brand loyalty
OIYS - Midwest
#1 Price
#2 Sanitizing procedures and communications about policy
#3 Good location
#4 Amenities
#5 Unique lodging
#6 Brand loyalty
OIYS - Northeast
#1 Sanitizing procedures and communications about policy
#2 Good location
#3 Price
#4 Amenities
#5 Unique lodging
#6 Brand loyalty
OIYS - South
#1 Good Location
#2 Price
#3 Sanitizing procedures and communications about policy
#4 Amenities
#5 Unique lodging
#6 Brand loyalty
OIYS - West
OIYS - Midwest
OIYS - South
OIYS - Northeast
Overall Results
#1 Price
#2 Good location
#3 Sanitizing procedures and communications about policy
#4 Amenities
#5 Unique lodging
#6 Brand loyalty
Overall
Extremely interested
42%
Somewhat interested
35%
Not sure/Neither interested or not interested
10%
Somewhat uninterested
6%
Extremely uninterested
/ Too risky
7%
*Of those that have gone on roadtrips
(Omitted those that selected ‘Have not gone on any road trips’)
52%
51%
23%
54%
53%
2-5 hours
Less than 2 hours
6-10 hours
More than 10 hours
49%
39%
8%
4%
24%
16%
8%
26%
13%
7%
10%
15%
27%
7%
14%
(Select best option)
(Select all that apply)
n= 10,749
Overall, n= 12,015; West, n = 2,048; Midwest, n = 3,068; South, n = 3,730; Northeast, n = 1,707
Overall, n= 10,646; West, n = 1,776; Midwest, n = 2,784; South, n = 3,309; Northeast, n = 1,540
Go on a road trip
Take a day trip (50+ miles from home with no overnight stay)
Travel for a holiday
Get on an airplane
Plan/research for a trip
Visit local sites/landmarks
Stay at hotel
Travel for Holiday
Research coronavirus rules & regulations for destination
55%
49%
58%
52%
46%
32%
13%
13%
8%
Past 6 months
Next 6 months
68%
68%
66%
60%
52%
52%
37%
37%
28%
Stay at campground
Stay at family or friend’s place
Stay at hotel
Travel in car
Travel on a plane
Travel within your state
18%
7%
16%
3%
47%
4%
Very
uncomfortable
Somewhat
uncomfortable
Somewhat
comfortable
Very
comfortable
Unsure/Neither
comfortable or
uncomfortable
11%
16%
27%
3%
22%
13%
32%
17%
17%
8%
14%
14%
15%
23%
24%
16%
10%
29%
24%
38%
17%
70%
7%
41%
n= 10,749
(Select best option for each row)
Q: What best describes your current comfort level in the following behaviors?
For inquiries or additional information,
please contact advertise@onlyinyourstate.com
When considering overnight stays, sanitizing procedures are both the biggest and smallest concern for travelers
Conclusions and Recommendations
Travelers are still looking for great values and great locations—more so than sanitizing protocols
Lean into seasonal messaging and how a road trip this holiday season could be a perfect getaway when you can’t fly to visit grandma and grandpa
Consider creative that speaks to a wide number
of accommodation
options—and play to the fact that this is a great time to stay with family and friends
Focus marketing and communications to cities within a 5 hour drive
Q: Please rank what is the most important for you right now when considering to spend the night somewhere when you travel?
1 = Most Important, 6 = Least Important
Price (#1 Rank based on average rank)
Good Location (#2)
Sanitizing procedures and communications about policy (#3)
Amenities (#4)
Unique lodging (#5)
Brand loyalty (#6)
24%
24%
38%
6%
7%
7%
1
28%
26%
14%
15%
11%
7%
2
21%
22%
13%
23%
15%
9%
3
14%
15%
12%
28%
18%
12%
4
9%
10%
13%
21%
24%
19%
5
5%
4%
11%
8%
24%
46%
6
Q: What best describes your current comfort level in the following behaviors?
(Select best option for each row)
Stay at hotel
Travel on a plane
Peer-to-peer lodging (Airbnb, Homeaway, etc.)
Stay at campground
Public transit (trains, buses, etc.)
Stay at family or friend’s place
16%
47%
27%
18%
47%
7%
Very
comfortable
Somewhat
comfortable
Unsure/Neither
comfortable or
uncomfortable
Somewhat
uncomfortable
Very
uncomfortable
27%
22%
21%
11%
24%
16%
17%
14%
28%
32%
18%
17%
24%
10%
14%
15%
6%
23%
17%
7%
10%
24%
4%
38%
People are starting to get comfortable again with staying at hotels — especially relative to getting
on a plane
While we know most people are flying less, that fear of flying will most likely continue for the near future with only 28% of respondents saying they will “get on a plane” in the next 6 months
What’s more, nearly a quarter (26%) of respondents say they have permanently decreased the frequency they fly because of COVID-19
And for those who have temporarily decreased flying, there maintains a very high level of discomfort with it (69% are very or somewhat uncomfortable with flying)
Ranked #2
in travel and information category on Comscore
monthly sessions
Over 25 million
social media fans
12 million
newsletter subscribers
2 million
of respondents report being somewhat or extremely interested in any kind of travel in the next 6 months
77%
55%
have gone on a road trip this summer and 89% are planning on going on one in the next 6 months
From April to September, nearly twice as many people reported visiting an attraction (state park, monument, landmark, etc.) in the past 2 weeks.
will plan and research a trip in the next
6 months
7 out of 10
The majority of respondents are interested in road trips that are 2 to 5 hours in drive time one way
How our readers feel about travel right now:
While many are reconnecting with nature on their COVID-travels, there are other clear motivators for travel
Americans are still making travel plans.
They’re re-embracing the great American road trip.
of respondents are interested in outdoor and nature when it comes to their travel
74%
are interested in traveling to unique, one-of-a-kind attractions
67%
want to explore seasonal events in their travels
7 out of 10
2020 Fall Travel Study
About OnlyInYourState
In September 2020, OnlyInYourState conducted a travel consumer study with over 12,000 respondents. Below are the highlights about consumer travel sentiment and full results are listed in appendix.
The Clearest Lake In Maine, Echo Lake, Is Almost Too Beautiful To Be Real
Everyone in Pennsylvania Must Visit This Epic Natural Spring As Soon As Possible
Whiskey Cave Loop Trail In Illinois Is Full Of Awe-Inspiring Rock Formations
Take A Hike Through A New York Canyon That’s Like The Narrows At Zion National Park
The Maryland Cave Tour In Crystal Grottoes Caverns That Belongs On Your Bucket List
As West Virginia’s Only Self-Guided Commercial Cave Tour, There’s No Need To Rush At Lost World Caverns
This Might Just Be The Most Beautiful Campground In All Of North Dakota
Nebraska Is Now Home To The Newest Dark Sky Reserve In The World
Salome Jug Canyon In Arizona Is Filled With Pristine Swimming Holes
Everyone In Colorado Must Visit This Epic Natural Spring As Soon As Possible
There’s No Better Place To Be Than These 47 Hot Springs In Arkansas
The Secret Waterfalls In Tennessee That Most People Don’t Know About
This Popular Swimming Hole In Washington Will Make You Feel Like A Kid On Summer Vacation
Want your next micro-adventure to include hiking a scenic trail, exploring an under-the-radar state park, or hunting down the coolest swimming hole? You’ve come to the right spot.
Natural Wonders
This Lake In South Carolina Has The Clearest Most Pristine Water In The State
Northern California’s Most Easily Accessible Redwood Grove Is Hiding In Plain Sight At Prairie Creek State Park
Pick Another Adventure
Pick Another Adventure
in partnership with
in partnership with