Colder weather means stocking up on staples that’ll keep your skin and hair hydrated—but not just any product will make the cut. For you, winter beauty picks that lean into natural ingredients or help support a broader cause will always make it to the top of your list. Target’s shelves are stocked with essentials that do more than just upgrade your beauty routine, but turn self care into community care, too.
The Winter-Proof Facial
Winter Beauty
Solutions for
The Conscious Beautifier
Bakuchiol—the natural alternative to retinol—stimulates collagen production and helps even out skin texture without irritating your skin. Mix a few drops of this sensitive-skin-friendly treatment into your serum or moisturizer a few times a week for the best results.
The Treatment
BYBI Bakuchiol Booster Facial Treatment
$10
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Borrowing some of the ingredients from this indie natural remedy brand’s cult toner, this hydrating gel cleanser removes the day’s grit and grime with witch hazel while gently soothing skin. The staple gets its sweet smell from rose water (not added fragrance), which also lends anti-inflammatory properties to help with skin irritation, redness, and acne.
The Cleanser
Thayers Rose Petal Radiance Boosting Cleanser
$12
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Fake Eight Hours
For an even more wide-awake look, add a swipe of vegan mascara. This formula doesn’t sacrifice quality to add volume, length, and definition to your lashes, and according to reviewers it will keep them clump-free, too.
Step Two
Cover Girl Clean Mascara
$8
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Combat dark under-eye circles with these paraben- and phthalate-free brightening patches. Made out of biocellulose (aka no plastic, either) and great for all skin types, vitamin K boosts antioxidants while kelp helps with hydration—a must-have in the winter.
Step One
Pacifica Eye Bright Undereye Vitamin C Patches
$5
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Pick Your Hair Goal
Strengthen weak hair using a shampoo rich in horsetail extract and evening primrose oil. Pro tip: While you’re massaging the silky formula into your scalp, avoid tight circles to help prevent breakage along with the superstar ingredients.
Strengthen
Function of Beauty
Strengthen Hair
Goal Booster Shots
$3
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Keeping your hair hydrated in the winter starts with a sulfate-free shampoo. On top of cleansing your strands, this one relies on coconut oil and aloe vera to restore and lock in lost moisture without causing build-up.
Moisturize
Function of Beauty Wavy
Base Shampoo
$10
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Priority number one for giving your hair a little extra lift is removing the excess buildup that’s weighing it down—and this sulfate- and silicone-free formula gets the job done with amaranth seed extract as the star ingredient. Add a shot to your shampoo and conditioner, and prepare for mega volume.
Volumize
Function of Beauty
Volumize Hair Goal
Booster Shots
$3
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Dr. Bronner’s Peppermint Soap
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Raw Sugar Lemon Sugar Body Wash
$7
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The Lip Bar Matte Liquid Lipstick
$13
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Urban Hydration Spot Cream
$10
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ella+mila Nail Care Nail Strengthener
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More Clean-Beauty Staples for Winter
Explore More Beauty Personalities
Explore More Beauty Personalities
Explore More Beauty Personalities
Feeling like your best self starts with landing on the right self-care essentials for you
$16
$13
Feeling like your best self starts with landing on the right self-care essentials for you
Explore More Beauty Personalities
Trying to grow out your hair? This Black-owned brand’s serum leans on honey, alma, coconut, and sesame oil to moisturize parched strands, while Brahmi herbs clear blocked follicles to promote hair growth.
Grow
Camille Rose Cocoa Nibs & Honey Ultimate Growth Serum
$16
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Now’s the time to lean into thick, luxurious-feeling beauty staples that will help your skin cling to all the moisture it can. This hydrator is plant-based and creates a natural barrier between your skin and the elements with ceramide, a natural lipid that’s making waves in the skin-care world.
The Moisturizer
Naturium Plant Ceramide Rich Moisture Cream
$25
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The Winter-Proof Facial
Priority number one for giving your hair a little extra lift is removing the excess buildup that’s weighing it down—and this sulfate- and silicone-free formula gets the job done with amaranth seed extract as the star ingredient. Add a shot to your shampoo and conditioner, and prepare for mega volume.
Volumize
Now’s the time to lean into thick, luxurious-feeling beauty staples that will help your skin cling to all the moisture it can. This hydrator is plant-based and creates a natural barrier between your skin and the elements with ceramide, a natural lipid that’s making waves in the skin-care world.
The Moisturizer
Naturium Plant Ceramide Rich Moisture Cream
$25
Shop Now
Function of Beauty
Volumize Hair
Goal Booster Shots
$3
Shop Now
Trying to grow out your hair? This Black-owned brand’s serum leans on honey, alma, coconut, and sesame oil to moisturize parched strands, while Brahmi herbs clear blocked follicles to promote hair growth.
will
Grow
Camille Rose Cocoa Nibs & Honey Ultimate Growth Serum
$16
Shop Now
