For the last 15 years, Well+Good has been at the forefront of the wellness conversation, spotting the smart, cool, and downright fascinating trends that will dominate the wellness space in the years to come. And for 2025, we didn’t disappoint. Our editors have spent the year combing through embargoed research, conducting expert interviews, and deftly identifying social moments before they’ve gone viral. The result is what you see here: six cutting-edge wellness trends that set the tone for 2025. From parallel approaches that will guide our goals to celebrations of solo time in an overcrowded world, these trends get to the core of what it truly means to live well and feel good. Because ultimately, wellness is a journey. And we’re here for it.

Explore the Trends

Explore the Trends

Explore the Trends

A Renewed Emphasis on Nature

Financial Wellness Becomes a Priority

A Dual Approach Shapes the Industry

Travel for True Restoration

Solo Time Takes Center Stage

Beauty That Meets You Where You Are

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A Renewed Emphasis on Nature

A Renewed Emphasis on Nature

A Renewed Emphasis on Nature

How biophilia is helping us heal

You don’t need to be a scientist to know that getting outside and connecting with nature has tons of research-backed health benefits, like lowering blood pressure, reducing anxiety, and even strengthening your immune system. As the global hiking market continues to climb—it’s expected to reach $9.1 billion by 2028—seasoned enthusiasts and newbies alike are looking for more ways to escape their urban jungles in search of actual ones. But if you can’t make it to a mountain, you can still get mood-boosting benefits from mini doses of nature, like public parks, botanical gardens, and even your collection of house plants.

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Stocksy / Milles Studio

2

hours

Amount of time you should spend in nature for positive mental health benefits

$9.1

billion

Estimated global hiking market in 2028

21

million

Number of Americans who consider themselves “active campers”

A Dual Approach Shapes the Industry

A Dual Approach Shapes the Industry

A Dual Approach Shapes the Industry

How parallel paths lead us to the same wellness goals

Just call it the choose-your-own-adventure approach: On one side, wellness seekers are leaning into forest bathing and pottery retreats or embracing the joy of logging off each day. And yet, others are finding solace in the more technical side of wellness, opting for gadgets, trackers, and blood tests that purport to optimize every aspect of their physical and mental health. These approaches are guiding individual paths—and allowing people to carve out their own unique wellness journey.

Pick Your Path

Pick Your Path

Pick Your Path

Keep your wellness practices uniquely you

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Solo Time Takes Center Stage

Solo Time Takes Center Stage

Solo Time Takes Center Stage

How finding solo time in an overbooked life can bring ultimate joy

From the rise of solo travel to the empowerment of living as a singleton, there’s a lot to be said for recharging by oneself. And in an increasingly busy world, finding time to be with your own thoughts—and comfortable in your own skin—is quickly becoming a coveted luxury. But contrary to what some might think, the root of this trend isn’t selfishness or a self-centered attitude. Instead, it’s about adjusting your own oxygen mask before assisting others—meaning that when you’re rested and ready, you can best show up for those around you.

Solo Starter Pack

Solo Starter Pack

Solo Starter Pack

Consider it an investment in yourself

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Financial Wellness Becomes a Priority

Financial Wellness Becomes a Priority

Financial Wellness Becomes a Priority

How we’re prioritizing better financials for better wellness

It’s no secret that Gen Z is thinking about their futures differently from previous generations. Research shows that they’re both eschewing traditional milestones—like buying a house or having kids—and prioritizing tangible experiences over material wealth. Admittedly, part of the shift could be wrapped up in the general malaise attributed to financial instability. But if financial insecurity landed us here, financial wellness is the thing that will get us out. Keenly aware of the link between mental health and bank-account stability, Gen Z is thinking about their money, making budgets, and spending wisely. More than ever, expect to see a lot more talk about balancing checkbooks as a means to balanced well-being.

46%

Almost half of Gen Z relies on their parents for financial help

31%

Less than one third of Gen Z feels financially secure

20%

Saving for retirement? Only a small portion of Gen Z is

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Travel for True Restoration

Travel for True Restoration

Travel for True Restoration

How vacations with minimal plans maximize rest

Ever come back from a trip feeling even more exhausted than when you left? Yeah, we’re over that too. Wellness fans are all about leaning into holidays that actually prioritize rest and relaxation over packed agendas and “do it for the ‘gram” mindsets. So go ahead—sleep in until noon and order room service; head down to the beach and read a book. Your fully re-charged self is what’s trending.

Your Vacation Awaits

Your Vacation Awaits

Your Vacation Awaits

Here are a few items to make the journey easier

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Beauty That Meets You Where You Are

Beauty That Meets You Where You Are

Beauty That Meets You Where You Are

How beauty brands are changing to fit

you

There’s no one-size-fits-all approach to beauty, and for the first time, skincare and makeup brands across the industry are listening. Recognizing that needs differ between your 20s and 60s (and beyond), brands are finally meeting you right where you are— whether you’re looking to treat adult acne or get glowier skin throughout menopause. This move isn’t a coincidence. Thanks to social media, consumers are more educated than ever: Searches for ceramide moisturizers are up 188 percent year over year, while hashtags like #collagenboosting have more than 1 million views on TikTok. As Gen Z and Gen Alpha come of age in the beauty aisle, they’re looking past the marketing jargon, digging into the ingredients lists, and expecting more from the brands they buy from.

In Your Era

In Your Era

In Your Era

Whether you’re postpartum or postmenopausal, you deserve products that work.

Previous Trends

Previous Trends

Previous Trends

2023

2022

2021

2020

2019

2018

2017

2024

AMY EISINGER — HEAD OF CONTENT CHLOE METZGER — DEPUTY EDITOR

CREATIVE

JENNA GIBSON – CREATIVE DIRECTION ALYSSA GRAY – ART & CREATIVE PRODUCTION NATALIE CARROLL – ART & CREATIVE PRODUCTION

CONTRIBUTING EDITORS

RINA RAPHAEL — SR. LIFESTYLE EDITOR DANIELLE ZICKL — SR. FITNESS EDITOR

SOCIAL

ALEXIS RELIFORD — DIRECTOR OF SOCIAL MEDIA TAYLOR BELL — SOCIAL MEDIA PRODUCER MELENIE MCGREGOR — SR. VIDEO PRODUCER

AUDIENCE DEVELOPMENT

DELANEY LAMB — EMAIL MARKETING ASSOCIATE

CONTRIBUTORS

DANIELLE CALMA | RACHEL KRAUS | FRANCESCA KREMPA | CIARA LUCAS

PHOTO CREDITS VIA STOCKSY: ANDREY PAVLOV — BONNINSTUDIO — MILLES STUDIO — VALBAR STUDIO — LUCAS OTTONE — MARYANNE GOBBLE — HARALD — WALKERIVAN ANDRIANOV — ASYA MOLOCHKOVA — BORIS JOVANOVIC —FEDERICA GIACOMAZZI

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