For Alex Taylor, social video producer and lover of all things style, beauty is about looking and feeling like your true self. “Growing up, I didn’t love my freckles and even into adulthood, I was always secretly wishing for that silky-smooth, no-texture complexion all over Instagram,” Alex says. “But, the good thing about growing up and getting to know (and love!) yourself better, is that you also really start to appreciate your own sense of beauty you bring into the mix.”
IN PARTNERSHIP WITH
alex taylor
Makeup
diary
home
Meet
Alex’s journey toward self love has her opting for natural makeup most mornings—but she’s not immune to a berry lip or a dash of glitter, either. “Now, I love my freckles and features so much that I almost get excited to get ready for the day to see what my creativity brings,” she says. While she loves to let her natural features shine, she keeps a lightweight, moisturizing foundation on hand and brightens up with swipes of highlighter and rosy liquid blush.
Whether it’s these everyday essentials or statement products, Alex makes it happen with high-quality and affordable must-haves from the Walmart Beauty Glow-Up Event, with deals through April 16 and April 21. “The more I experiment with different looks or even just notice my technique getting better, my confidence only increases,” she says. “Which is a pretty cool feeling!”
Makeup Routine
Alex's
Whether I’m bare-faced or glammed-up for a night out, feeling and looking beautiful stems from feeling good in my skin, and enhancing (and showing!) my natural features and complexion.
SHOP NOW
Flawless IRL Skin Perfecting Foundation Fair Lady
UOMA By Sharon C
Muse Glow Enhancing Highlighter Powder
Nubyen
SHOP NOW
Brightening CC Liquid Blush in Rosy Flash
By Terry
SHOP NOW
Milani Lipstick is in the
shade Covet
Milani
SHOP NOW
Great Lash Washable Very Black Mascara
Maybelline
SHOP NOW
Limitless Eyeshadow
Palette 2
Eyeko
What makes Alex feel beautiful? “Leaning into what makes me feel like me,” she says—and that’s the philosophy she wants to share with others, too. She balances her colorful makeup drawer with moisturizers, sunscreens, and fresh fragrances for a 360-degree routine. “I think years of accepting (and eventually loving) my natural beauty made it easier to feel and express my true self,” she says, “no matter the look I go with on any given day.”
a Look You Love
Creating
As I got older and started
to love and really accept myself and what made me feel beautiful, I began to view my physical self in a higher light.
SHOP NOW
Daisy Eau So Fresh by Marc Jacobs Eau de Toilette, 4.2 oz
Marc Jacobs
SHOP NOW
Enviro UV Facial Sunscreen Mist SPF 50
Summer Camp
SHOP NOW
Cucumber Detox Hydra
Gel Eye Patches
Peter Thomas Roth
SHOP NOW
Vital Boost Even Skintone Daily Moisturizer
Goldfaden MD
back to top
Savings through 4/21
Savings through 4/5
Savings through 4/21
Savings through 4/16
Savings through 4/21
Savings through 4/5
Savings through 4/5
Savings through 4/21
Savings through 4/21
Savings through 4/5
More Stories
I’m So Bored of Neutral Makeup, So I Tried Incorporating Color Every Day for the Last Month—Here’s What Happened
coming
soon
coming
soon
SHOP NOW
I Didn’t Always Like My Hair—Here’s How I Learned How to Love My Curls (and Care for Them, Too)
Confession: I’ve Never Had a Skin-Care Routine—But This Fall, I’ve Finally Landed On What’s Important to Me (Here’s How)
I Didn’t Always Like My Hair—Here’s How I Learned How to Love My Curls (and Care for Them, Too)
Confession: I’ve Never Had a Skin-Care Routine—But This Fall, I’ve Finally Landed On What’s Important to Me (Here’s How)