THE SILVER LINING
In 1893, a fire roared through West Bend, Wisconsin. This tragedy was one of the worst for our community and touched the lives of many people.
Even then we began to show that something good can come from something bad.
West Bend Mutual Fire Insurance Company was formed the following year because local business men wanted to protect their property from the dangers of fire and lightning at the lowest possible cost. They formed a mutual insurance company, one in which policyholders insure one another. Even then we began to show that something good can come from something bad.
Click here to learn more about 125 Years of the Silver Lining.
We thank our associates for their dedication. They are the foundation on which this company builds its success. Without them, we could not be where we are today.
We thank our agents for their partnership. The relationships we share are glue that binds us and reinforce our mutual success.
We thank our policyholders for their loyalty. Their valued business is our reason for being.
At the core of everything we do lies a simple premise.
A sincere desire to help our customers through problems and adversity.
To make sure that positives come from negative situations.
To step up when they need us.
To do the right thing.
The worst brings our best®.
That’s The Silver Lining.