Growth historically has carried more weight than profitability among HT&S companies. That’s no longer the case—with investors and market demands alike expecting a better balance. But unlocking substantial new value shouldn’t require a substantial overhaul.
The continued shift to subscription-based services means that every user is now a customer. That’s causing a dramatic shift in the expected customer experience, putting added pressure on high-tech & software companies to deliver at scale.
High-tech & software companies continue to promote product-led growth. This will require improved product serviceability and internal product development—requiring a focus on data to monitor and log performance.
Elevating the customer experience
Promoting product-led growth
The successes that high-tech & software enjoyed last year should continue in 2022. But achieving further growth and optimizing revenue won’t come without its difficulties. Navigating financial pressures, dealing with labor shortages, and leveraging data will be critical to maintaining success and moving toward future goals.