Baseline
Analysis framework
Analyse the current state of the business or problem at hand. This data provides a foundation for further analysis.
Hypothesize
Forming hypotheses based on available information and client/industry context.
Contextualize
Determine the “so what” that the viewer should take away from the analysis.
Visualize
Data is presented in a clear and concise manner using graphs, charts and other visual aids.
Analyze
Conducting exploratory and confirmatory analysis to test hypotheses and validate assumptions.
Process
Clean and transform data into a useable format for planned analysis.
Prepare
Identify and understand data available to answer ideated hypotheses.
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