The average monthly spend on subscription services is $273, up from $237 in 2018. This 15% increase equates to an additional $430 per year.
Though consumers are actually spending more than they were three years ago, their guesses for how much they spend worsened. Not only are consumers less aware of their spending, 100% of respondents were unaware of their actual spend on subscription services.
Services like mobile phones were top of mind for consumers in 2018, but in 2021 the opposite is true and seem to have been relegated to a background utility role in people’s minds.
Subscriptions services continue to gain wallet share from consumers
Despite higher spend, consumers are less aware of their spending
Subscriptions services are becoming ingrained in daily life